The Ad Tech Blog
SEPTEMBER 24, 2022
A couple of weeks ago, I requested access to AWS CodeWhisperer. Today I’ve got a Preview Access Code. After paying for Copilot’s annual license and using it for a time, I have some expectations about CodeWhisperer. I’m a big fan of Visual Studio Code, so I went ahead and tried the VS Code instructions. Step 1, Step 2… CodeWhisperer is installed.
Martech
SEPTEMBER 24, 2022
Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer. The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox.
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Marketing Dive
SEPTEMBER 24, 2022
In its latest bid to be the "Mayo of Mayonnaise," the Kraft Heinz brand celebrates the quirky rituals some consumers have with the divisive condiment.
Playwire
SEPTEMBER 24, 2022
Key Points. A Data Management Platform (DMP) is a critical and absolutely necessary piece of a publisher's ad tech stack, but it takes a bit of legwork and strategy in order to reap its benefits. When organized and utilized properly, a DMP can take collected data and turn it into actionable insight. Over time, a DMP can provide valuable bits of information to help improve both your short- and long-term digital advertising and content strategies.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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