Sat.Sep 24, 2022

A New competitor: AWS CodeWhisperer

The Ad Tech Blog

A couple of weeks ago, I requested access to AWS CodeWhisperer. Today I’ve got a Preview Access Code. After paying for Copilot’s annual license and using it for a time, I have some expectations about CodeWhisperer.

Campaign Trail: Kraft wants mayo fans to let their freak flags fly

Marketing Dive

In its latest bid to be the "Mayo of Mayonnaise," the Kraft Heinz brand celebrates the quirky rituals some consumers have with the divisive condiment


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Trending Sources

What’s hot in the metaverse for consumers


Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer.

4 Key Benefits of a Data Management Platform


Key Points. A Data Management Platform (DMP) is a critical and absolutely necessary piece of a publisher's ad tech stack, but it takes a bit of legwork and strategy in order to reap its benefits. When organized and utilized properly, a DMP can take collected data and turn it into actionable insight.