Adweek
OCTOBER 20, 2022
Ikea is the latest retailer to test driverless delivery using autonomous semitrucks in partnership with startup Kodiak Robotics. The furniture giant has launched a pilot program with a 300-mile daily route from a distribution center near Houston, Texas to a store in a suburb of Dallas, tapping a system of freight paths that Kodiak has.
Smarty Ads
OCTOBER 20, 2022
Proven by time and experience advertising realizes a wide range of tasks for any company: quickly attracting the attention of the target audience, reminding loyal customers about the product, and increasing the number of potential customers; it is not a complete list of all the good things you can do.
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Adweek
OCTOBER 20, 2022
Food and travel video network Tastemade launched its latest channel Thursday, Tastemade Home, available on Amazon Freevee, Sling TV and Tubi. Top line Taking shape as a 24/7 streaming channel, Tastemade Home's content will be geared toward homeowners and renters. This includes four new original series, along with Weekend Refresh, hosted by actress Tia Mowry.
AdExchanger
OCTOBER 20, 2022
Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser, P&G, is spending less on marketing and forecasts a lower. Continue reading » The post P&G Is Slashing Marketing Spend As It Goes All-In On The Reach Metric appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 20, 2022
A couple of foragers in the forest--an old timer and a young hiker--stumble on an exotic 3-foot-tall mushroom hidden among the flora. Spotting it at precisely the same moment, the men converge on the toadstool, each intent on plucking it for himself. Is it magic? Maybe. It's certainly a ginormous specimen of the matsutake variety.
AdExchanger
OCTOBER 20, 2022
Google’s ad preference center is ready for prime time. The purpose of My Ad Center, which started rolling out to users on Thursday after first being teased in May, is. Continue reading » The post Google Intros Privacy Controls For YouTube, Search And Discover appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 20, 2022
Digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing need for content and creative teams to produce more content in less time. So how are the most successful content and creative teams currently executing production and managing workflows?
Adweek
OCTOBER 20, 2022
Meta vice president of corporate development Amin Zoufonoun--who spearheaded then-Facebook's acquisitions of Instagram, WhatsApp and Oculus--is leaving the company after nearly 12 years. Zoufonoun--who joined Facebook in March 2011 after more than eight years as director of corporate development at Google--did not share his future plans. He said in a Facebook post, "Strategic technology deal.
AdExchanger
OCTOBER 20, 2022
With a recession looming and even more signal loss on the way, publishers need to experiment to find the best mix of revenue-generating solutions and approaches. But for some publishers, Continue reading » The post For Publishers, There’s No Cookie-Cutter Approach To Sustainable Revenue appeared first on AdExchanger.
Adweek
OCTOBER 20, 2022
Instagram teamed up with online safety experts on new features to help keep creators and public figures safe on its platform and encourage people to be thoughtful and respectful about how they engage with those creators and public figures. Expanding upon an April 2021 update that enabled people to pre-emptively block any new accounts created.
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Marketing Dive
OCTOBER 20, 2022
New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters.
Adweek
OCTOBER 20, 2022
LinkedIn said it has seen a 33% year-over-year increase in conversations on its platform about accessibility and inclusivity in the workplace, and the professional network responded with updates to improve accessibility. Auto captions will roll out for video content in the coming weeks for members who are deaf, hard-of-hearing or just prefer to view videos.
AdExchanger
OCTOBER 20, 2022
What happens when 1,300 people in the ad ecosystem get together? They talk about transparency, signal loss and privacy. During AdExchanger’s Programmatic IO event in New York City on Monday. Continue reading » The post The Big Story: Ad Tech’s Top Talking Points appeared first on AdExchanger.
Adweek
OCTOBER 20, 2022
Instagram is expanding access to the Creator Marketplace it began testing in July, and businesses in the U.S. can register here for the destination for brands and creators to connect and form partnerships. New tools are also being added to Creator Marketplace. Brands now have the ability to message multiple creators simultaneously via a prioritized.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 20, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Nowhere FAST Streaming TV services want people to pick a show already. Too often, viewers peruse a. Continue reading » The post Let’s Just Watch Something Already; Have We Reached Peak Newsletter? appeared first on AdExchanger.
Adweek
OCTOBER 20, 2022
When Naija Comm was created, there was a specific type of representation that typically wasn't emphasized enough. Building a community-based media platform and creative hub that celebrates, connects and empowers Nigerians in various creative disciplines and areas is no easy feat, but it's worthwhile. My team and I learned how multilayered representation can be and.
AdExchanger
OCTOBER 20, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The New Bundle appeared first on AdExchanger.
Adweek
OCTOBER 20, 2022
British broadcaster Sky's group director of influencers Melanie Kentish is to join Dentsu Creative UK's talent management and influencer marketing practice Gleam Futures, which connects some of the nation's best known social media personalities with advertisers. Kentish will become the managing partner for the business, tasked with shaping the future of talent management and influencer.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
OCTOBER 20, 2022
As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design. In fact, a site with excellent on-page optimization and strong linking will always suffer under a poorly coded site architecture and/or design.
Adweek
OCTOBER 20, 2022
What is a meme, and what is a shitpost? A meme is a joke that follows a visual format that spreads virally. It's reused, remixed and reinvented multiple times until it permanently enters the culture. A shitpost, on the other hand, can be a meme but doesn't have to be.
Smart Insights
OCTOBER 20, 2022
What is PR Smith's SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers? If you don't know PR Smith's SOSTAC® model, it's worth getting to know if you're involved with … The post SOSTAC® marketing planning model guide and the RACE Growth System appeared first on Smart Insights.
Adweek
OCTOBER 20, 2022
Meta took the wraps off several new features for Facebook groups at its sixth Facebook Communities Summit annual gathering for community leaders from around the world Thursday. The company said most people on Facebook are members of at least 15 active groups on the platform, which sees more than 100 million group joins every day.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
OCTOBER 20, 2022
Oktopost , B2B social engagement suite that supports modern data-driven organizations, has successfully completed a System and Organization Controls (SOC) 2 Type II audit. The SOC 2 Type II compliance is recognized globally for its rigor in the review of organizations’ trustworthiness in security, availability, processing integrity, confidentiality, and privacy.
Adweek
OCTOBER 20, 2022
Wieden+Kennedy is increasing its global remit with Ford after the brand cut back its scope of work for its former global creative partner BBDO. The independent agency will serve as Ford's global partner for creative and brand strategy, Adweek has learned. Ford first brought W+K onto its creative roster in 2018 as an "innovation partner".
Martech
OCTOBER 20, 2022
Seven years ago, marketing technologist roles were, arguably, in their infancy. At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the Microsoft family.
Adweek
OCTOBER 20, 2022
The Discord mobile application features a number of accessibility options that allow users to tweak their experience to suit their tastes. One of these options is called "Reduced Motion." When activated, this feature will "reduce the amount and intensity of animations" and more throughout the Discord app. Our guide will show you how to turn.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 20, 2022
Fyllo’s Infused Audience segments are now available across Audigent’s suite of next-generation private marketplaces. Audigent , the leading data identity, curation, and activation platform, and Fyllo, the leading platform providing data-driven marketing and regulatory solutions to drive new growth, have announced a partnership that makes Fyllo’s unique, high-value purchase data available within Audigent’s suite of curated PMPs.
Adweek
OCTOBER 20, 2022
Amazon podcast hub Wondery is going out-of-home with a campaign aimed at true crime podcast lovers. The Times Square billboard, part of the Exhibit C collection of podcasts, lights up Friday at midnight. Top line The OOH launch follows the launch of a Facebook group centered around 70 true crime podcasts including Death of a.
Marketing Dive
OCTOBER 20, 2022
A new brand platform positions “spice” as an element of fun, including with a spot that debuted on the NFL Network which depicts fans of rival teams.
Adweek
OCTOBER 20, 2022
It's a golazo for TelevisaUnivision and Liga MX. The Spanish-language media and content company partnered with Mexico's top soccer (or f?tbol, to the rest of the world) league to exclusively bring its commercial rights to the U.S. TelevisaUnivision is giving brands access to Liga MX's enormous fan base through IP-driven media, experiential, retail activations and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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