Adweek
AUGUST 10, 2022
Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He's also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. Elle St. Pierre is a U.S. indoor champion in the 3,000 meters. She also works a dairy farm in a corner of Vermont.
AdExchanger
AUGUST 10, 2022
Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial intelligence. On Wednesday, Meta released new products available within Meta Advantage, its newly consolidated suite of automated advertising tools, and the global rollout of Advantage+ shopping campaigns, which was in beta since earlier this year, Continue reading » The post Meta’s Automated Shopping Campaigns Are Out Of Beta appeared first on AdExchanger
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Adweek
AUGUST 10, 2022
Fox has some Super news for investors. During its quarterly earnings call on Wednesday, Fox CEO Lachlan Murdoch gave a more detailed look at the company's upfront deals, noting volume commitments were up "approximately 15% above last year's upfront," with nearly 25% of the current year commitments coming across the company's digital properties. Murdoch said.
AdExchanger
AUGUST 10, 2022
Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies. Connected TV (CTV) will account for more than one-fifth of total programmatic video ad spending for the first time by.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 10, 2022
For the launch of its newest hero product and marketing initiative, the team at Prose enlisted an actual superhero. The personalized haircare brand partnered with actor, producer and "curl advocate" Lauren Ridloff for its "Curl Outside the Lines" campaign, which launched Aug. 9. Ridloff is the breakout star of Marvel's Eternals, in which she made.
Rob Campbell
AUGUST 10, 2022
Rishi Sunak, the potential Tory leader, has laid out a three-point plan to transform education in the UK – including that statement in the photo above. Yep, he wants to ‘phase out university degrees that do not improve students’ earning potential’ What the absolute f**k? Apart from the fact the easiest way to transform education is to actually invest in schools and teachers across the country rather than continue to see anything other than private education as a wasted ex
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 10, 2022
Disney+ continues to lose money but gain subscribers. The service is adding an ad-supported tier in just four months, with a US launch date of December 8. Disney+ AVOD will be available for $7.99 a month, the same price as Hulu’s Basic plan, and the current price of Disney+ with no ads. Meaning, Disney will hike the price $3 a month for viewers who want to continue avoiding ads.
Adweek
AUGUST 10, 2022
Owners of the Samsung Galaxy Z Flip4 and other Samsung Flip phones can use the devices' FlexCam to create content for Reels and Stories on Facebook and Instagram hands-free. The integration also enables hands-free video calls on Messenger and WhatsApp. People can fold their devices and place them on a freestanding surface in order to.
Marketing Dive
AUGUST 10, 2022
Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.
Adweek
AUGUST 10, 2022
Publicis Groupe led Forrester's just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group after the firm recognized all three as leaders for their global scale and the strength of their current offerings. In the latest report, produced to help CMOs select the right marketing partner, Jay Pattisall, principal analyst.
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AdExchanger
AUGUST 10, 2022
Headwinds are blowing, but CTV is growing. Sound familiar? That’s because it’s become an oft-heard refrain from ad tech CEOs this quarter, and Magnite is no different. Magnite reported 20% year-over-year growth with $137.8 million in revenue for Q2. But connected TV alone is growing more than twice as fast – up by 52% this past. Continue reading » The post Magnite Depends On Streaming To Get As Programmatic As Possible appeared first on AdExchanger.
Adweek
AUGUST 10, 2022
One day it was an unassuming, rather generic double room at the Grand Traverse Motel in a northern Michigan touristy area known for its scenic highways, freshwater beaches and abundant vineyards. But now these four walls house a fully replicated dive bar, complete with neon signs, dart board, jukebox, album art and payphone. The scene.
AdExchanger
AUGUST 10, 2022
During the pandemic, global streaming consumption accelerated exponentially. But expansive growth comes with expansive problems, including an unprecedented volume of late or failed campaigns. It’s time to shine a light on exactly what happens when someone misses a deadline – and why it’s so risky, writes Jason Trout, global chief digital officer at Peach.
Adweek
AUGUST 10, 2022
Neighborhood social network Nextdoor reported revenue of $55 million in the second quarter of 2022, up 19% from the same period last year. Nextdoor revealed that it was going public last July, entering into a definitive agreement with Khosla Ventures Acquisition Co. II, a special purpose acquisition company sponsored by an affiliate of Khosla Ventures.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 10, 2022
Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” . Contracts are complex for a reason. That’s why martech practitioners are wise to lean on lawyers and buyers during the procurement process. They typically notice terms that could undoubtedly catch business stakeholders off guard.
Adweek
AUGUST 10, 2022
LinkedIn added new features with a focus on helping recruiters improve their diversity, equity and inclusion efforts. The professional network said in a blog post Wednesday that its research shows that 77% of talent professionals believe diversity is very important to the future of recruiting, but 47% believe hiring managers aren't held accountable for interviewing.
Ad Espresso
AUGUST 10, 2022
Just like with any other social media platform, getting verified on TikTok can improve your brand’s credibility and positively affect how people see your brand. The blue checkmark next to your TikTok username can give you more authenticity and street cred — it tells your audience that you’re the real thing. It’s not that easy Read More.
Adweek
AUGUST 10, 2022
Growing up is never easy, but AriZona Beverages is reminding us that adulthood doesn't have to mean giving up the things that spark joy, like good ol' nostalgia. Treating adults to a much needed drink this summer, the brand is launching AriZona Hard in Quebec, spikes the iconic iced tea with 5% alcohol. To celebrate.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digital Turbine
AUGUST 10, 2022
The school term is upon us again! Summer is quickly coming to an end, and fall is just around the corner, which means it is time to prepare school supplies for our children. It may look like too early to do a shopping list now, but brands and advertisers have already started promotions! To have a better understanding of how school supplies will be purchased and how consumers will do their back-to-school shopping, Digital Turbine conducted its annual Back to School Shopping Survey.
Adweek
AUGUST 10, 2022
WhatsApp allows users to turn on a feature that will cause the messaging application to use less data for calls. Our guide will show you how to turn this feature on. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Tap "Settings" in the bottom-right corner of the screen.
VideoWeek
AUGUST 10, 2022
Online privacy activist group noyb (none of your business), founded by well known campaigner Max Schrems, has filed 226 fresh complaints against websites which it claims are using “deceptive cookie banners”, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR). The alleged offenders are accused of using dark patterns – techniques in user interface design which attempt to trick, or at least nudge, users into taking actions whic
Adweek
AUGUST 10, 2022
Since its humble beginnings as a hot dog cart in New York City's Madison Square Park, doing good has been deeply rooted in the Shake Shack story. Now a global business and fast-casual phenomenon, the powerful mission, "Stand for Something Good," remains a core part of the brand's DNA and has been expanded to include.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
AUGUST 10, 2022
Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. Most (14 of 18) categories tracked by the Index saw monthly price drops.
Adweek
AUGUST 10, 2022
Disney+'s ad-supported tier is on the way--and so are price increases across all of Disney's streaming services. The company revealed a Dec. 8 release date for its highly anticipated ad-supported tier, as well as streaming price hikes, during its quarterly earnings call on Wednesday afternoon. Plus, Disney now has 221 million total subscribers across its.
Marketing Dive
AUGUST 10, 2022
To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.
Adweek
AUGUST 10, 2022
Native TikTok ads created exclusively for the platform, or ads created for broadcast or streaming services and repurposed for TikTok? Both work, according to a new study Magna Global commissioned in partnership with TikTok as part of its Magna Media Trials proprietary research offering. The study found that both types of ads drove positive brand.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
AUGUST 10, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Games Or Gains? Gaming on Netflix isn’t taking off. That’s hardly surprising – you may very well not even have known Netflix has gaming. And that’s a problem for Netflix, which is looking to increase its subscriber base (or at least keep existing subscribers. Continue reading » The post Is Netflix Losing On Games?
Adweek
AUGUST 10, 2022
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the fourth in a series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. and Havas' Converged. Most people know The J.M.
Martech Series
AUGUST 10, 2022
First CX Express Program Offers Mystery Shopping for Restaurants, Retail, Hospitality & More! Market Force Information announced that they are making their world-class large-scale retail customer experience programs available to businesses through the CX Express Shop: an online store for companies looking to launch a customer experience program.
Adweek
AUGUST 10, 2022
Since hitting the scene in 1906, New Balance has always had a desire to innovate, challenge the status quo and constantly reinvent itself. Addressing and embracing that challenge is now a core ingredient of the 116-year-old company's success. This includes adding superstar rapper Jack Harlow to the brand's roster of ambassadors, as well as experiments.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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