Mon.Sep 26, 2022

article thumbnail

Mars Wrigley Names PepsiCo’s Alejandro Pinillos as New CMO for Europe, CIS and Turkey

Adweek

Consumer brand multinational Mars Wrigley has hired PepsiCo's Alejandro Pinillos as its vp of marketing for Europe, the Commonwealth of Independent States (CIS) and Turkey to strengthen its communications across those regions. Pinillos will join from PepsiCo, where was svp for snacks in Europe since 2011 running a team of 50 people across brands including.

article thumbnail

IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December

AdExchanger

Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate. “There are a lot of. Continue reading » The post IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December appeared first on AdExchanger.

123
123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Adweek Podcast: Winning Business Without the Hassle

Adweek

On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by agencies editor Jameson Fleming to discuss the rise in agencies winning new business without pitching, and what it could mean for future agency-client relations. Stream the new episode below, listen and.

Agency 246
article thumbnail

Marketers need to be ‘always-on’ for holiday shopping

Martech

In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black Friday and Cyber Week. That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash. Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY.

Marketing 121
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

WhatsApp Begins Rolling Out Call Links

Adweek

Meta CEO Mark Zuckerberg said Monday that messaging application WhatsApp will begin rolling out Call Links this week, enabling users to start or join a call with one tap. The Call Links option will be available within the app's Calls tab, and users with the latest version can create a link for an audio or.

246
246
article thumbnail

Fintech marketing today and beyond: Exploring best practices and strategies

Martech

The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. VC investment resulted in $105 billion raised in 2020 alone. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016.

Marketing 119

More Trending

article thumbnail

Sojern Celebrates 15 Years Supporting Travel

Exchange Wire

Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travellers with advertisements on printed airline boarding passes, [.]. The post Sojern Celebrates 15 Years Supporting Travel appeared first on ExchangeWire.com.

Marketing 110
article thumbnail

WhatsApp: How to Use the Giannis & Family Sticker Pack

Adweek

In February, Milwaukee Bucks superstar Giannis Antetokounmpo became WhatsApp's first global brand partner. As part of this partnership, WhatsApp released an in-application sticker pack inspired by Antetokounmpo called "Giannis & Family." This sticker pack contains a variety of animated embellishments that users can send in conversations. Our guide will show you how to use the.

article thumbnail

The W3C Becomes A Real Thing At Last; Netflix Shakes Up Its Stand-Up

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All A-Board The W3C created a board of directors and filed to become a 501(c)(3) nonprofit. Hooray! You seem unenthused. It may sound dull, but this is important news. MIT informed the W3C last year that it would no longer host the organization. But. Continue reading » The post The W3C Becomes A Real Thing At Last; Netflix Shakes Up Its Stand-Up appeared first on AdExchanger.

article thumbnail

TikTok: How to Dislike Comments

Adweek

TikTok now allows users to dislike comments that have been left by other users on videos on the video-sharing platform. When someone dislikes a comment, the commenter won't be notified. In addition, dislike counts for comments will not be shown, so users won't be able to tell how many times an individual comment has been.

241
241
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

Walmart launches Roblox metaverse experiences

Martech

Walmart’s Universe of Play Paw Patrol experience on Roblox. Image: Walmart. Today, Walmart opened new immersive experiences on metaverse platform Roblox. This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers. Walmart Land and Walmart’s Universe of Play are open to the global Roblox community of over 52 million daily users, with a focus on consumers ages 17 to 24.

Retail 118
article thumbnail

This Travel Publisher’s Investment In Programmatic During The Pandemic Is Now Paying Dividends

AdExchanger

After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $4 billion for digital marketing this year, creating a huge pool of advertising dollars for publishers to capture. BoardingArea, a publisher network that includes more than 60 travel blogs, isn’t just banking on a.

article thumbnail

As gaming attracts mixed-age audiences, advertising gets complicated

Marketing Dive

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

Audience 108
article thumbnail

Reaching Hispanic Audiences On Streaming Calls For A Nuanced Approach

AdExchanger

Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital. Programmers need to understand that there’s no easy button for monetizing their inventory, especially if they want to attract ad dollars from advertisers looking for specific multicultural audiences, says Isabel Rafferty Zavala, CEO of Canela Media.

Audience 102
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Walmart aims to shift Gen Z perceptions with expansive Roblox play

Marketing Dive

Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first.

108
108
article thumbnail

What is Automated Billing?

Basis

Agency and brand leaders, we’re about to give you a jump scare. One disclaimer: We’re not liable for the hives you may soon break out in, nor can we be expensed for any rush-scheduled therapy appointments. Here we go: Billing! (…Did we scare you?). OK, we’re being just a tad facetious, but you get the point. Billing is often a stressful part of the advertising campaign lifecycle, a point of frustration for agencies and brands alike, and a snag in otherwise satisfying agency-brand relations

Finance 87
article thumbnail

Restructure on the cards at Unilever as CEO Jope announces retirement

More About Advertising

More big changes could be on their way at Unilever as CEO Alan Jope (below), who has presided over a sagging share price and a furore over Unilever’s “purpose-led” marketing, has announced his retirement at the end of 2023 after five years at the helm. Unilever was derided by fund manager Terry smith among others. The post Restructure on the cards at Unilever as CEO Jope announces retirement first appeared on More About Advertising.

article thumbnail

TTEC and Customer Strategist Journal Launch CXcellence Awards

Martech Series

TTEC Holdings , Inc., one of the largest global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, in partnership with the Customer Strategist Journal , today announced the launch of the inaugural CXcellence Awards. This new awards program (pronounced SEE-EXCELLENCE) will recognize the brands and individuals delivering amazing customer and employee experiences, while demonstrating technology and business innovation and thought leadership. “We

MarTech 86
article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

Omnicom launches online retail practice as clients seek full-funnel view

Marketing Dive

Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

Retail 90
article thumbnail

Promotion Optimization Institute Identifies 2022’s Top Enterprise Capabilities and Vendors

Martech Series

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds. The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers.

article thumbnail

TF1 says Alliances, New KPIs, and Unified Sales will Drive Growth in 2023

VideoWeek

French broadcaster TF1 has set out its advertising roadmap for 2023, saying that it will pursue a ‘full video’ strategy as it looks to drive growth. The Bouygues-owned business says that alliances, new KPIs, and cross-platform ad sales will be focuses over the year ahead, as it continues to invest outside of its traditional linear TV ads business.

CPM 75
article thumbnail

Omnichannel Customer Experience Leader Cindy Davis Joins Airship’s Board of Directors

Martech Series

Veteran brand executive leading marketing and ecommerce, customer analytics and engagement, and loyalty and brand management, brings global digital transformation expertise to Airship’s board. Mobile app experience company Airship announced the appointment of Cindy Davis to its Board of Directors. Davis brings decades of executive leadership experience driving stronger customer relationships through digital-first strategies for leading brands including Bed Bath & Beyond, L Brands, The Walt D

article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

Why Sonic drove away from in-car commercials for its latest campaign

Marketing Dive

CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.

Food 77
article thumbnail

mPhase Names Machine Learning Expert Charles Martin to Advisory Board

Martech Series

mPhase Technologies, Inc.(“mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board. The board will consist of independent advisors with specific skills and contacts in areas of importance for the ongoing development of the mPower suite of mobility services.

article thumbnail

Tango says it’s ‘fearless’ and goes for purpose over impact

More About Advertising

Even Tango – whose TV ads were once infamous for encouraging kids to slap each other in the playground – has now adopted a “purpose” and taken to social media to spread the word. VCCP’s latest campaign for the brand, in partnership with The Prince’s Trust, encourages young people to be “fearless” with a new. The post Tango says it’s ‘fearless’ and goes for purpose over impact first appeared on More About Advertising.

Media 64
article thumbnail

EX.CO Propels 27% Revenue Growth for Travel Website Network BoardingArea via Self-Serve Publisher Platform

Martech Series

Newly released case study proves the EX.CO platform continues to deliver strong, tangible growth for digital publishers. EX.CO – The Experience Company, the world’s leading content experience platform powering billions of personalized interactions around the web, announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% more revenue per site as a result of its partnership with EX.CO.

MarTech 82
article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

Reed Smith LLP: how brands are using NFTs to support charitable giving

More About Advertising

By Stacy Marcus and Emily Faro. An increasing number of brands are embracing NFTs as a way to support global campaigns and marketing efforts. In addition, brands are increasingly engaging in creative collaborations with digital artists and charitable organizations. Last year, one of the most prolific digital artists and NFT creators, Beeple, auctioned off ‘Ocean.

article thumbnail

Keypoint Intelligence Research Uncovers Print Buying Trends in the US

Martech Series

Keypoint Intelligence reviews print buyers’ purchasing trends, including their marketing budgets, most common applications of print in their marketing efforts, run lengths and trends, customization and omnichannel interests, and purchasing trends including offline vs online buying in this in-depth report. Keypoint Intelligence reviews print buyers’ purchasing trends, including their marketing budgets, most common applications of print in their marketing efforts, run lengths and trend

MarTech 82
article thumbnail

BBC News gets it right with new trust film

More About Advertising

It’s an ill wind…the BBC has been consistently under fire in recent years (dropping the classified football results on Radio 5 being just one aspect of its silliness) but really big events call for a well-resourced public broadcaster and they don’t come much bigger than the war in Ukraine and the Queen’s death and funeral. The post BBC News gets it right with new trust film first appeared on More About Advertising.

article thumbnail

Uberall Expands Leadership Team with New Chief People Officer and Board Chairman

Martech Series

The global provider of hybrid customer experience (CX) solutions brings on industry veterans Alid Dettke and Paul Nannetti to accelerate company’s growth trajectory. Uberall , a global provider of hybrid customer experience (CX) solutions, announced that it has hired Alid Dettke as its new Chief People Officer, and Paul Nannetti as Chairman of the Board of Directors.

MarTech 81
article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.