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Consumer brand multinational Mars Wrigley has hired PepsiCo’s Alejandro Pinillos as its vp of marketing for Europe, the Commonwealth of Independent States (CIS) and Turkey to strengthen its communications across those regions.
Pinillos will join from PepsiCo, where was svp for snacks in Europe since 2011 running a team of 50 people across brands including Lay’s, Doritos, Cheetos, Ruffles and local brands such as Walkers, Duyvis, PopWorks and Hrusteam.
Prior to his time at PepsiCo, Pinillos spent 19 years at Danone, where he combined general manager and marketing roles, working across 10 countries including Mexico, the Netherlands, Italy, Germany, France, Switzerland, the U.S.
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