Wed.May 18, 2022

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10 rules for successful metaverse marketing

Martech

It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.

Marketing 144
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Video, Viewability & “The Periodic Table of Video Engagement”

Ad Monsters

If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. 75% of people spend up to two hours a day consuming short-form video content. It is quick and easy, and many of us have the attention span of a 6-year-old, so we naturally gravitate towards it. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co deeply dives into the ins and outs of retaining view

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Why we care about video advertising

Martech

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last year , with total revenues of $39.5 billion. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

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TikTok’s new ad product gives creators a chance to partner with marketers on branded content

TechCrunch Ads

TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers can crowdsource content from creators and turn top-performing videos into ads. Advertisers can launch branded campaigns and encourage creators to take part in them.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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10 rules for successful metaverse making

Martech

It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.

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Gen Z Technology Habits and Media Consumption by the Numbers

Basis

Rounding the corner into adulthood, pursuing a college education in record numbers , and bursting onto the marketplace with an estimated annual spending power of $143 billion — Gen Z is ready for its moment. These young citizens of the world ( defined as being born between 1997 and 2012 ) have quickly become potent influencers on the consumer landscape.

Media 74

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ASA annual report shows Scots are UK’s grumpiest nation

More About Advertising

The ASA received a record 43,325 complaints in 2021, an increase of 19% on 2020, although the number of ads complained about (22,115) remained pretty steady. About half the complaints resulted in sanctions, but not the year’s most complained-about spot, Tesco’s 2021 Christmas ad. Santa and his covid passport annoyed more than 5,000 anti-vaxxers (putting.

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Webinar: Transform your content operations with DAM

Martech

When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Disorganized content workflows can be a recipe for disaster. So it’s imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders.

MarTech 102
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Stella Artois goes ‘au naturel’ in new campaign by Mother

More About Advertising

Mother London’s summer 2022 campaign for Stella Artois is all about the lager’s new unfiltered variety. It’s set in a French town where the relaxed inhabitants live as naturally as the Stella they drink. With help from Autumn de Wilde (director of the recent incarnation of Jane Austen’s Emma), the campaign is both amusing and.

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Connected TV Retargeting For Clothing & Apparel Brands

MNTN

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Former Droga5 creative leader Kolbusz joins NYC’s Orchard

More About Advertising

High profile former Droga5 London CCO David Kolbusz is joining New York agency Lightning Orchard – to be renamed Orchard – replacing co-founder Jeff Kling. Orchard employs about 30 people in Brooklyn. Kolbusz teams up with co-founders CSO Laura Janness and CEO Barney Robinson who worked with at BBH. (all below.) Janness says: “Having worked.

Agency 59
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Ad Revenue Calculator

Playwire

Key Points. Ad revenue calculators are inaccurate at best and intentionally misleading at worst. The same often goes for revenue projections from monetization platforms throughout the ad space. Publishers control many variables that can increase or decrease ad revenue.

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Gloves off in Murria bid to take over M&C Saatchi

More About Advertising

Deputy chairman Vin Murria’s bid for M&C Saatchi – with her quoted tech vehicle AdvancedAdvT – is turning nasty with M&C’s directors labelling her latest joint bid “derisory.” The Murria camp’s latest bid and first formal offer (mostly shares) values M&C at £253.6m. Murria says: “The combination of M&C Saatchi’s existing global brand, culture and.

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Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It [PPC Den Podcast]

Ad Badger

SUBSCRIBE We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody. Read More Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It [PPC Den Podcast]. The post Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It [PPC Den Podcast] appeared first on Ad Badger.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Can Katy Perry fill Snoop Dogg’s Just Eat shoes?

More About Advertising

Katy Perry has taken on the not inconsiderable task of replacing Snoop Dogg as the face and voice of Just Eat, the first big campaign since Just East absorbed rival Taleaway.com. Delivery services are massive businesses these days although the jury’s still out on whether or not they make real money. No money’s been spared. The post Can Katy Perry fill Snoop Dogg’s Just Eat shoes?

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How Ads Impact Core Web Vitals?

AdPushup

Learn how ads impact core web vitals and what publishers can do to mitigate the impact of ads on Google Core Web Vitals. User experience quality optimisation is the key to the long-term success of any website. Google’s core web vitals can help you achieve those. Core Web Vitals don’t just affect the ranking factors [.].

Ad Ops 52
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Why People Who Believe In The Metaverse, Need To Be Dire Straits Fans …

Rob Campbell

After the amazing drama of yesterday, I need to calm things down. Not for you, but for me … because my heart can’t take nerves like that. And yet it’s going to have to do just that in a little over a week. Bloody hell. So to slow things down, let me take you back in time … Back in 1985, the band Dire Straits launched a song called Money For Nothing.

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Everything Publishers Need to Know About Misleading Advertising

AdPushup

Advertising is the backbone of any consumer-oriented business. It helps drive sales and keep brands afloat. And with the rapid development of internet technology and the rise of online advertising, advertising has become more powerful than ever. But what happens if businesses go too far and stray into the realm of false advertising? Sometimes, these [.].

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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FTC Approves Administrative Settlement with Payment Processor, Electronic Payment Systems

All About Advertising Law

Yesterday, the Federal Trade Commission (FTC) moved to dismiss its long-running enforcement action against Electronic Payment Solutions (EPS) pending in the District of Arizona after the Commission voted 4-0 to approve a final settlement with EPS and certain of its owners. The case against EPS, a third-party payment processor, is just the most recent example of the FTC’s heightened focus on holding financial intermediaries responsible for failing to police the actions of their merchant customers

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New Apple ad targets data brokers

TechCrunch Ads

Apple is doubling down on raising consumer awareness of privacy risks in a new ad campaign, unveiled today, which puts the spotlight on how the data broker industry trades in mobile users’ personal data — from selling browsing history and shopping habits, to location data, contacts and plenty more besides. The campaign also highlights a number of features Apple has developed to counter this background trade in web users’ information by giving iOS users’ tools they can use

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90% of marketers say their CDP doesn’t meet current business needs

Martech

The overwhelming majority of CDP owners are disappointed with them. Only 10% say their CDP meets current needs and only 1% think it can handle future ones. That’s according to a new report from Forrester , commissioned by martech company Zeta Global. Beyond that: only 26% say their CDP meets most of their current needs, 35% say it’s meeting some of their current needs and 28% say it doesn’t meet any of their current needs.

Marketing 108
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Best Lead Gen Digital Agency: Top 5 Choices for 2022

Single Grain

Success in any industry relies on a brand’s ability to consistently generate, nurture and convert leads. The more effective your lead generation strategy is, the higher your profit. Many companies struggle with not only identifying the ideal leads, but also figuring out how to capture and maintain their attention. That's where a lead gen digital agency can help.

Agency 52
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Martech

Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But with great value comes great responsibility, and Google Analytics lacks in that department. Designed to maximize data collection often at the expense of data privacy, Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now.

GDPR 109