Adweek
SEPTEMBER 29, 2022
Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.
AdExchanger
SEPTEMBER 29, 2022
Roughly a year ago, Snowflake launched its Media Data Cloud, a suite of solutions built specifically to serve businesses with media and advertising needs. Fast forward 11 months, and Snowflake is spiking the football with a Data Cloud “world tour” making 21 stops in cities around the world to tout its offering. The tour kicked. Continue reading » The post Snowflake Is Aggressively Pushing Into Mar Tech And Advertising appeared first on AdExchanger.
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Adweek
SEPTEMBER 29, 2022
Because people have unique preferences and different dispositions, it's sometimes unwise for marketers to lump consumers into a certain target group based on age. But because culture and technology are rapidly changing from one generation to the next--something that hasn't been the case throughout history--sometimes it's not. Consider a new report on Gen Z's favorite.
AdExchanger
SEPTEMBER 29, 2022
Sponsored post byDave Osbornhead of North America commercial and global partnerships, Xandr XandrSPONSORED BY:As consumer behavior continues to evolve, so do the opportunities and challenges for today’s marketers. Consumers who used to be easy to reach are now much more challenging to connect with in a consistent, contextually relevant, privacy-compliant manner.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 29, 2022
If you talk to Jennifer "JJ" Healan about any of McDonald's previous partnerships, she'll tell you that each collaboration is anchored by what the brand calls a "fan truth," whether a particular truth references rapper Saweetie's love for creating unique food combinations or that McDonald's Sprite tastes noticeably different. For its newest campaign, the legacy.
AdExchanger
SEPTEMBER 29, 2022
For years, video completion rate (VCR) has been a top metric for digital marketers. But as a standalone measurement metric, VCR doesn’t cut it anymore, writes Katie Cladis, VP of product at Digital Remedy. While it can illuminate aspects of advertising’s performance, it just shouldn’t be at the very center of a modern video ad campaign. The post Marketers Are Outgrowing Video Completion Rate.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 29, 2022
Elise StiefermanDirector of Marketing & Business Strategy“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elise Stieferman, director of marketing & business strategy at Coegi. A marketing campaign is nothing without a strong measurement strategy.
Adweek
SEPTEMBER 29, 2022
QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people have used them in the last two years, and 58% have grown more comfortable with using them since March 2020. The humble piece of tech has popped up everywhere from Super Bowl ads to restaurant.
Martech
SEPTEMBER 29, 2022
As the competition for consumers’ time and attention heats up, promoting true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends in consumer loyalty. Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relati
Adweek
SEPTEMBER 29, 2022
Full disclosure: I was the founding CTO of I-Behavior, which is a cooperative database made of 190 million individuals with over 10 billion SKU-level transaction data, sourced from more than 2,400 contributing members. Armed with powerful predictive engines, it has served countless marketers in their prospecting efforts. Simply, the database was designed to find prospects.
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AdExchanger
SEPTEMBER 29, 2022
Automotive marketers were among the first major advertisers for legacy television. Now, they're ditching their age-old audience demos for first-party audience data like everyone else. General Motors is the first brand to adopt NBCUniversal's first-party data platform, NBCUnified — but the integration is just one of many stops on GM’s first-party data roadmap.
Adweek
SEPTEMBER 29, 2022
Like many kids, Miami-based Luciano "Chany" D'Amelio juggled a number of interests including art, music and movies. But unlike many kids who would later become creatives, he never quite mastered any of them. Thankfully, that didn't stop him from pursuing creative advertising. "In my late teens I had my 'Eureka!' moment when I found out.
AdExchanger
SEPTEMBER 29, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfluential Meta claims to have taken down a Chinese political influence operation that used fake accounts to agitate and misinform Americans. The China-backed ring of accounts focused on hot-button issues, such as gun control and abortion, from both sides. This was about China.
Adweek
SEPTEMBER 29, 2022
For many businesses, the pandemic was either a curse or a blessing. Some were stopped in their tracks in the middle of ambitious expansion plans, while others flourished in the ecommerce space the world came to rely on during months of sheltering at home. In the case of ThirdLove, both scenarios were true. At the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 29, 2022
How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at the heart of this program is that customers — both consumers and B2B buyers — are accelerating away, designing their own customer journeys, looking for seamless and often self-serve experiences, and are able to surf away from a friction-packed brand experience with the click of a mouse,” sa
Adweek
SEPTEMBER 29, 2022
LinkedIn detailed several new features for pages on the professional network. Customizable templates enable members creating posts via the LinkedIn mobile application to tap "use template" in the post menu and choose from pre-created, "highly visual" creative templates, after which they can customize colors, font and text. The professional network's new clickable links option lets.
Exchange Wire
SEPTEMBER 29, 2022
In this feature, Benjamin Davy, sustainability director at Teads, discusses what the digital advertising industry needs to do to assess and reduce its impact on the environment. In the global marketing industry, the rising challenge of sustainability translates into an increasing [.]. The post How to foster a culture of sustainable advertising appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 29, 2022
On Tuesday, CNN laid off a bulk of its podcast division, according to a tweet from an employee affected by this latest round of cuts. Parent company Warner Bros. Discovery is seeking $3 billion in cost savings since the April merger of Warner Media and Discovery Inc. Top line A tweet from now-former CNN audio.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
IAB Tech Lab
SEPTEMBER 29, 2022
We are excited to announce that the Global Privacy Platform (GPP) has been finalized and is ready for industry adoption. The finalization of the GPP would not have been possible without the collaborative efforts of the members of the Global Privacy Working Group and Privacy & Rearc Commit Group representing […].
Adweek
SEPTEMBER 29, 2022
Everyone who has worked in the corporate world knows the stodgy old suits who rule from their mahogany desks and plush leather chairs. The ones who insist that the way business has always been done is the right way and anything new is poppycock. Freelancing platform Upwork is blatantly, and hilariously, poking fun at companies.
Digital Turbine
SEPTEMBER 29, 2022
Our BRAG Index is out! The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. “What show are you watching?”. When it comes to streaming video brands, the “what’s next” question is critical.
Adweek
SEPTEMBER 29, 2022
Since the Supreme Court overturned Roe v. Wade, politicians across the country and at the federal level have implemented or imposed bans on abortion. Planned Parenthood Votes is reminding voters what's at stake in November's midterm elections with the release of "Your Voice," a video produced by Girl Culture Films from Emmy-nominated director Karyn Kusama.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
SEPTEMBER 29, 2022
Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing. But what did the attendees make of the event? What were [.]. The post DMEXCO 2022: What the Industry Thought appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 29, 2022
"There are days when you wake up and New York City gives you the best kiss of your life, and other days you wake up and New York kicks you in the face." This brutal (yet accurate) assessment comes from an anonymous New Yorker in The Living Portrait of NYC, a different kind of tribute.
Martech Series
SEPTEMBER 29, 2022
Veteran marketing leader joins executive team to support brand’s growth globally. ECI Software Solutions, a leader in cloud-based business management solutions, announced that it has named former Blue Prism and Infor executive Chip Coyle as chief marketing officer. Coyle will be responsible for building on ECI’s global marketing and demand generation strategy, overseeing its execution across the Americas, EMEA and APAC and bringing ECI’s brand vision to life.
Adweek
SEPTEMBER 29, 2022
Editor's note: In this article, Adweek deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. Music is a cultural connector. It gives marketers a glimpse of the future, especially from the perspective of today's youth who are interconnected, multicultural and trilingual.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
SEPTEMBER 29, 2022
Proprietary technology that helps brands revolutionize their relationships with their customers is now patent pending. BambuMeta, LLC, a Software Platform for Web3 Orchestration has filed a non-provisional patent application with the United States Patent and Trademark Office (USPTO) for a proprietary process. The BambuMeta platform will connect brands to their distributed audiences in a whole new way.
Adweek
SEPTEMBER 29, 2022
Snap Inc. is turning to augmented reality to raise awareness of plastic waste, starting in Germany. The company explained in a blog post Wednesday, "Plastic waste is one of the biggest issues when it comes to protecting the environment and nature. In Germany alone, 6.3 million tons of plastic waste are produced every year. The.
Martech Series
SEPTEMBER 29, 2022
Crux enables joint customers to build end-to-end solutions on Snowflake’s Data Cloud that simplifies external data integration. Crux announced it has been recognized as a leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company.
Adweek
SEPTEMBER 29, 2022
Modern period dramas aren't all about tight bodices and gentle tea parties, as Irish betting site Paddy Power shows in its latest campaign, a spoof on the Netflix series Bridgerton. To promote its free daily bingo offering, the mischievous brand is presenting a 30-second TV campaign called "Bingoton: Drama With Balls." The film transports viewers.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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