Mon.May 02, 2022

article thumbnail

Why WebOps is critical to digital marketing success

Martech

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve Persch, director of technical marketing at Pantheon, in his presentation at The MarTech Conference.

Marketing 109
article thumbnail

Understanding Rewards Effectiveness: Q&A With Dr. Diego Garaialde

InMobi

How can app developers and publishers think about rewarding their users with a positive experience? And for those that use rewarded ad units, how can they be effectively implemented? To help answer these questions, we recently sat down with Dr. Diego Garaialde, currently a postdoctoral research fellow at University College Dublin. In this 36-minute interview, we chatted about how digital platforms can persuade and dissuade users to complete certain actions, and how publishers and developers shou

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. What it does. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

article thumbnail

Current State of Customer Loyalty With CPG Brands

InMobi

When it comes to customer loyalty, CPG brands are feeling the heat. Inflation, loyalty, supply chain issues and private label growth are all impacting national CPG brands success. These are all key issues in the vertical, but we wanted to go deeper on loyalty and private label motivations specifically. As eMarketer has reported, over 80% of consumers bought a different brand than their usual choice between July and September 2021.

Retail 52
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Is WordPress really the answer for all businesses?

Martech

“Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content and Experience Management (WCM) system. They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress.

Agency 111
article thumbnail

Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

InMobi

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising. Check it out! Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user.

More Trending

article thumbnail

Heineken and Publicis confront gender bias in football, with Thierry Henri, Alex Scott – and beer

More About Advertising

Even in 2022, issues around gender still spark endless controversy, but this hasn’t deterred Heineken from stepping up to make gender bias the central tenet of its UEFA football sponsorship activity, both on and off the pitch. The latest instalment in Publicis Italy’s “Cheers to all fans” campaign adds the line, “Men included,” to challenge. The post Heineken and Publicis confront gender bias in football, with Thierry Henri, Alex Scott – and beer first appeared on More About Advertising.

article thumbnail

Master the art of A/B testing

Martech

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

article thumbnail

JP/Politikens Hus streamline their processes and efficiency with Relevant Yield

Relevant-Digital

JP / Politikens Hus is one of Denmark's leading media companies. They are behind a large number of news media, publishers, weekly newspapers and niche media.

Media 52
article thumbnail

HubSpot’s release brings quoting and payments improvements

Martech

Some of the most exciting updates from the past month (March to mid-April) include: Service Hub relaunch Customizable quote templates New features for HubSpot payments and invoices RevOps certification . Service Hub relaunch. On March 15, HubSpot relaunched its Service Hub tools with new features, including service level agreements (SLAs), Customer Portal and inbound calling.

article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

Best Technical SEO Agency: Our Top 5 Picks for 2022

Single Grain

Have you ever stopped to think about your site’s architecture, URL structure and loading speed? Often overlooked, these crucial aspects belong to the field of “technical SEO,” and they work as the foundation upon which the rest of your SEO strategy lies. Uncovering and fixing any of these technical issues requires a mix of experience, strategic vision, and marketing and website development skills — something that only those who are highly skilled in the technical SEO realm can handle.

SEO 52