Adweek

APRIL 20, 2025

The tech giant is slowly sharing more data and rolling out new products geared at retailers, eight retail media sources told ADWEEK.

Retail 299

Retail Media 299

Bhatnaturally

APRIL 20, 2025

Every week, I attempt to share clutter-breaking creative ads. Most ads are simply ignored – a fate worse than being disliked. So ads which get noticed and liked need to be celebrated. In this week’s list, creative ads from Fiverr, Gatorade and more. Fiverr GO: not just another AI In 2024 Fiverr, the marketplace for [.] The post Fiverr Go, Gatorade and more: creative ads of the week appeared first on Bhatnaturally.

Advertising 64

Advertising 64

Adweek

APRIL 20, 2025

If corporate parties were a key to change, they would have worked by now.

Agency 244

Agency 244

Single Grain

APRIL 20, 2025

In times of economic uncertainty, businesses face difficult decisions about where to cut costs. According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. economists now expecting weak economic growth and 63% anticipating a potential global recession. However, historical data consistently shows that maintainingor even increasingmarketing spend during downturns is one of a business’s smartest moves.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 20, 2025

Innocean USA, along with 22 creativee agencies, launches Breaking Bias, a $15K-backed initiative to tackle AI bias.

Agency 191

Agency 191

Seth Godin

APRIL 20, 2025

A solid work ethic drives someone to show up, even when they’d rather not. If there’s work on their desk, they’ll take it on. Discipline, on the other hand, is the ability to say ‘no’ to free up focus and resources for the work that’s worth saying ‘yes’ to.

104

104

Digiday

APRIL 20, 2025

When times get tough, some advertisers look to performance channels to see them through. As advertisers get buffeted by tariff-induced uncertainty and a precipitous drop in consumer confidence, Amazon appears to be emerging as an early beneficiary. U.S. brands have accelerated their ongoing adoption of its DSP, while also increasing investment in its search inventory, as fears of a recession mount in the worlds largest advertising market.

Media 70

Media Advertising Marketing 70

Single Grain

APRIL 20, 2025

In today’s challenging economic landscape, digital marketers face a perfect storm of obstacles: inflation remains stubbornly high, interest rates sit at two-decade peaks, and platform costs continue to climb. Yet despite these headwinds, expectations for marketing performance haven’t diminished. The solution isn’t simply cutting budgetsit’s maximizing the efficiency of every marketing dollar spent.

Marketing 52

Marketing ROI Conversion Rate Audience 52

Digiday

APRIL 20, 2025

As generative AI moves from shiny new object to table stakes across the media agency landscape in fact across the entire media and marketing world some agencies are putting it to valuable use in varying disciplines. Every holding company has either appointed an AI czar or formed units that harness generative AI powers to advance creative efforts. Brandtech Groups Jellyfish digital marketing agency has chosen to build generative AI tools to help advance search and SEO drilling deeply into agen

Media 64

Media SEO Agency Marketing 64

Digiday

APRIL 20, 2025

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. High-quality content is publishers’ most important strategy when it comes to growing ad revenue, and branded content is moving up the ranks among publishers’ revenue sources. This year, it’s their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.

Media 63

Media Marketing 63

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Advertising

Digiday

APRIL 20, 2025

As President Donald Trump leans on tariffs as a global bargaining chip in trade negotiations, the digital services tax (DST) is back in the spotlight this time as politicians across Europe weigh it as a potential point of leverage. Below we break down what the DST is, how the U.S. has responded to it so far and what it could mean for the advertising industry.

Media 66

Media Marketing Advertising 66

Digiday

APRIL 20, 2025

Small to medium-sized businesses (SMBs) are no stranger to pivoting on the fly, but President Donald Trumps tariffs have sent waves through the media and marketing economy. And for SMBs, it’s difficult to grapple with the constant uncertainty navigating tariffs, talk of recession and economic uncertainty. Seemingly, the marketing playbook for SMBs is being rewritten, especially for those directly impacted by the tariffs.

Media 54

Media Marketing 54