Martech

AUGUST 24, 2021

Tiktok and Shopify have announced TikTok Shopping, making Shopify the first commerce platform to link with the rapidly growing social video network. This partnership boosts the social commerce landscape, a market projected to bring in up to $36 billion in revenue this year in the U.S. alone. The new in-app shopping experience will let Shopify merchants connect with their TikTok profiles to create a mini-storefront for consumers.

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More About Advertising

AUGUST 24, 2021

Every week seems to bring a new ad from Wonderhood Studios, the agency founded by former Channel 4 boss and St Luke’s founder David Abraham. The agency seemed to get off to a slow start, hardly helped by the pandemic, but it’s been making up for it since. Here’s another for UK firm Motorway, yet. The post Now Wonderhood Studios debuts Motorway first appeared on More About Advertising.

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Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates.

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More About Advertising

AUGUST 24, 2021

Branded entertainment comes and goes: once trumpeted as the next big thing it wasn’t, but seems durable all the same. One issue is where do ads end and branded entertainment start? Mother’s current series for Dubai with Zac Efron and Jessica Alba might be seen as both. Balmain is partnering with Channel 4 and The. The post Channel 4 brings back branded entertainment with Balmain first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

AUGUST 24, 2021

As customers demand increasingly personalized digital experiences , the data that fuels those experiences is fast becoming a marketer’s best friend. The good news: You’ve never had access to this much customer data in your life! (And recent Salesforce study suggests more is on the way: Marketers expect a 40% rise in the number of data sources they use between 2021 and 2022.).

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InMobi

AUGUST 24, 2021

We are excited to announce that InMobi is now utilizing HUMAN’s MediaGuard solution to help fight fraud and ensure a clean, transparent and trustworthy mobile in-app advertising ecosystem. HUMAN, formerly known as White Ops, has long been a leader in this space, and we are thrilled to be partnering with them to improve in-app advertising. In addition, InMobi will be joining the Human Collective, which is HUMAN’s consortium of industry leaders working collaboratively together to impro

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More About Advertising

AUGUST 24, 2021

The Paralympians have been well and truly removed from their pedestal this year, what with Channel 4 knocking the “super” off “superhumans” and “wonderfully ordinary” from International Paralympics via adam&eveDDB. This “Watch me move” campaign for Unilever’s Sure, by You & Mr Jones’ MoFilm and UStudio (part of Oliver Agency), takes it a step further.

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Martech

AUGUST 24, 2021

In this week’s Marketoon, are you having too many meetings? Fishburne’s take: Last week, Facebook released a free beta for a new virtual reality meeting experience called Horizon Workrooms. As slick as the demo looks, the idea of using more of my brain in a meeting makes my head hurt. If you’ve experienced Zoom fatigue from the increased cognitive load , just imagine the level of meeting fatigue from VR.

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Paleo AdTech

AUGUST 24, 2021

David Moore is the CEO of Britepool , an advertising identity management and resolution company developing an alternative ID for publishers. An affable Midwestern dealmaker, he moved east to join a TV ad sales rep company and then CNN at the dawn of the cable TV revolution. He recalls going on sales calls with an exuberant Ted Turner, who sometimes helped and “sometimes … hurt.” Dave worked at Petry Media and Lifetime Television before founding 24/7 Media somewhere between 1995

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Martech

AUGUST 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and your messages should be precious. . At least, they shouldn’t be aversive.

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Retail

Single Grain

AUGUST 24, 2021

Enterprise SEO is challenging. It is not easy to manage a site consisting of several thousand pages or to track the performance of hundreds of keywords. If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately.

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Fuel Lines

AUGUST 24, 2021

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.

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