Martech
AUGUST 17, 2021
In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.
AdPulp
AUGUST 17, 2021
Raymond Rubicam was born on June 16, 1892, in Brooklyn, New York. He was the youngest of eight children. His father—a trade journalist—died of tuberculosis in 1895 and young Raymond was sent to live with his older brothers and sisters. By the age of 15, he was working full-time as a shipping clerk’s helper for […]. The post Raymond Rubicam, Ad Legend appeared first on Adpulp.
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Martech
AUGUST 17, 2021
Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long one.
More About Advertising
AUGUST 17, 2021
Are 3D posters the future for Out of Home advertising? Well they might be for some brands, armed with a substantial budget, as Ocean Outdoor’s new DeepScreen technology allows advertisers to get right in consumers’ faces, from some angles anyway. Here are a few examples on Ocean/Landsec’s flagship Piccadilly Lights site (they’re also available on.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
AUGUST 17, 2021
Your opportunity to train with senior marketers from world-class brands is here: Attend MarTech , online September 14-15, for FREE. Your All Access pass unlocks 75+ tactic-rich sessions featuring experts from Amazon Web Services, HBO Max, United States Soccer Federation, Sony Interactive Entertainment, Michael Kors , and dozens more. Together, you’ll explore actionable tactics and proven strategies that can help you overcome critical marketing and data obstacles.
More About Advertising
AUGUST 17, 2021
Most people can recall the Sony Bravia ‘Balls’ ad, with San Francisco covered in the things. Here’s another, from 2008, which is well worth a second (or first) look. From the London branch of Fallon which soared like a meteor (but you know what happens to meteors.) Here’s a reminder of the bold young men. The post MAA blast from the past: that other Sony Bravia ad first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
RevX
AUGUST 17, 2021
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find their right audience. Food delivery services have grown immensely in the past five years, and that growth hasn't slowed down even during the pandemic. On the contrary, food delivery has seen an ongoing activity during times of lockdown.
Smarty Ads
AUGUST 17, 2021
What is CPM in advertising? There are several types of pricings designed for digital programmatic advertising and online advertising in general. They include CPI, CPC, CPA, and, of course, CPM (CPT) - the most popular pricing model for ad buying. It is an abbreviation for “cost per mille”, where.
Single Grain
AUGUST 17, 2021
One of the most important hires in your company is the VP of marketing. If you hire the wrong person for the position, you risk damaging your brand reputation in your niche. Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging.
Martech
AUGUST 17, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what’s most on your mind? When you reflect on your work, do you ruminate on big themes — driving growth and revenue, proving ROI, elevating brand?
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Paleo AdTech
AUGUST 17, 2021
We’re honored to be joined by the legendary Lou Montulli this week. Some of you hard-bitten ad tech types may not be as familiar with Lou’s legacy as you are with some others’ – but we’d argue he’s more important than most. Why? He was there at the beginning, working on standards and browsers that established much of the working procedure we take for granted — and some of which we’re trying to change — today.
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