Tue.May 10, 2022

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Cheat Sheet: Social Media Image Sizes (2022 Specs for Every Network)

Ad Espresso

On most social media platforms, posts with visuals perform better. That’s why 66% of businesses use images and videos as part of their marketing strategy. But it is not enough to add just any image or video. To be effective, your social media visuals need to be high-quality and sized correctly. It can be tricky Read More.

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How estimated reading times increase content engagement

Martech

The advent of digital platforms has increased the amount of content people read on computers, smartphones, and tablets. The average person spends almost seven hours a day viewing internet-connected content on a screen, according to data from Comparitech. And it’s even higher in the U.S., with the average person spending over seven hours viewing screen content each day.

Audience 102
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10 great YouTube Channels for eCommerce

Ad Wisey

Running a successful eCommerce is more than a full-time job. At times, all the tasks you have don’t leave you any energy to look for new sources of information and inspiration. We know that it’s tough – so we decided to help. In this article, we listed 10 awesome YouTube channels and playlists that have a lot of useful up-to-date info on products, design, sales, marketing, and everything else you may need to know to make your online business even more successful.

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SAS announces AVOD ad management platform

Martech

Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well as those subscription video on demand (SVOD) channels that also carry some advertising. This was the leading announcement from SAS’s marketing and advertising solutions group at a virtual media briefing today.

MarTech 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Will IPA and ISBA’s new Pitch Positive Pledge finally bring change?

More About Advertising

The perils of pitching are nothing new but — despite a lot of talk — little is ever done about the problem. Maybe because plenty of people enjoy the drama, and everyone enjoys winning. Now that mental health is higher up the agenda, however, people are less prepared to take the lows that come with. The post Will IPA and ISBA’s new Pitch Positive Pledge finally bring change?

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How digital-first customers respond to trust-based marketing engagement

Martech

Customers are more connected than ever digitally. But how do they connect with brands emotionally? Through trust, a new Salesforce State of the Connected Customer report suggests. Customers are willing to trust brands, and there are certain issues that are key to that. Trusting customers. Nearly half (49%) say they mostly trust companies to act with society’s best interests in mind, and an additional 19% say they completely trust this to be the case, according to the report.

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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It was evident to me that we needed a better customer reviews program,” said Tonkin. “At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2.

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MAA blast from the past: Kia’s ‘Respect the Tech’

More About Advertising

Way back in 2013 my friend Jerry Judge wrote a piece for us decrying car companies’ relentless insistence on what he called “running footage” in their ads – and they’re still at it. There’s a Toyota ad all over the UK airwaves at the moment here for some hybrid or other and it’s exactly that. The post MAA blast from the past: Kia’s ‘Respect the Tech’ first appeared on More About Advertising.

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Implementing a CDP? Have use cases ready for a smooth transition

Martech

M&T Bank is a regional Mid-Atlantic financial institution with over 700 branches and 18,000 employees and prides itself on customer engagement. To continue to grow the company’s marketing efforts, they needed a larger number of people to have the ability to access and use customer data to keep campaigns streamlined and personalized. “We have these really deep data scientists and data engineers that build our campaigns with data,” said Mike Bastedo, M&T Bank’s product owner, omnichannel p

ROI 98
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BT fires another heavyweight salvo in the broadband wars

More About Advertising

BT is certainly wheeling out the big guns in the UK broadband wars and Saatchi & Saatchi is back with a rant about broadband nightmares, avoidable, it seems, with something called Halo 3+Hybrid (is it a car?) Maybe they are but bet this costs you more. Strange how you need to buy a premium broadband. The post BT fires another heavyweight salvo in the broadband wars first appeared on More About Advertising.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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InMobi Expands Bidding Integration with Google

InMobi

We are thrilled to announce that InMobi’s bidding integration with Google is now available to all publishers on Google’s Ad Manager. Our initial release in July 2021 was only available for publishers with in-app inventory on Ad Manager 360 and AdMob. We have expanded the partnership to support publishers using all versions of Ad Manager and publishers monetizing mobile web inventory can now add InMobi as a real-time ad source.

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Publicis Italia waves its magic over Barilla

More About Advertising

Barilla is celebrating its 145th birthday (obviously they couldn’t hang on a bit) with nifty new red packaging and a new line – Al Bronzo – which seems to be an attempt to move everyday brand Barilla up the culinary scale. Apparently its got more ribs on it so the sauce sticks better. Wisely, they’ve. The post Publicis Italia waves its magic over Barilla first appeared on More About Advertising.

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Buy Now Pay Later marketing in 2022. Brands and market overview

NewProgrammatic

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Below, NewProgrammatic has prepared a shortlist of the most influential BNPL industry entities that offer eliciting advertising opportunities for worldwide brands. Try the NewProgrammatic demo to discover how to boost conversions!

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Mother launches global ‘Creators Index,’ starting with Asia

More About Advertising

Mother is launching a new pan-Asian project, the Asian Creators Index, to foster greater collaboration between the region’s creative community and the rest of the world. The idea is to expand the index, a searchable online gallery, to reflect creativity on a fully global scale. This first one has been put together over the last. The post Mother launches global ‘Creators Index,’ starting with Asia first appeared on More About Advertising.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Online and Mobile Ad Revenue Statistics

Playwire

Key Points. Despite the pandemic, ad revenue projections for both desktop and mobile paint a rosy picture for publishers. Mobile ad revenue is seeing unprecedented growth, while desktop remains a bastion of solid revenue projections for publishers. Playwire can help you earn a bigger share of the ad revenue pie.

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OpenAudience Access: A Destination to Sell and Activate Your Data

OpenX

In this edition of OpenFocus, we take a closer look at OpenAudience Access with Rich Calkins , director of product management at OpenX. . To Data Providers and Brands, We’re Way More Than an Ad Exchange. People know OpenX as a supply-side platform (SSP) that provides access to high-quality inventory across all major formats and channels, including display, mobile, video and CTV.

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How to Drive App Ad Revenue

Playwire

Key Points. Ads are among the most important ways to generate revenue within an app. But generating in-app ad revenue isn't easy for many publishers. These 6 strategies will help you drive app ad revenue at scale.

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The secret to achieving omnichannel success

Martech

A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage and retain consumers.

MarTech 52
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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MediaMath’s Identity Marketplace Gives You Options for Replacing Third-Party Cookies

Media Math

LinkedIn. Twitter. Facebook. Email. Identity is changing. But as of last July, more than half of advertisers said third-party cookies still made up a majority of the data used by their companies. Changing browser policies and data privacy legislation mean a strong identity strategy is critical for advertisers who want to continue targeting audiences and measuring campaign performance.

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UK opts for slow reboot of Big Tech rules, pushes ahead on privacy ‘reforms’

TechCrunch Ads

The U.K. government has confirmed it will move forward on a major ex ante competition reform aimed at Big Tech, as it set out its priorities for the new parliamentary session earlier today. However it has only said that draft legislation will be published over this period — booting the prospect of passing updated competition rules for digital giants further down the road.

GDPR 49
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40. Brian O’Kelley (part 2) – the Right Media experience

Paleo AdTech

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. After Right Media was sold to Yahoo in the eventful year of 2007, Brian co-founded AppNexus , a pioneer in programmatic advertising and real-time bidding.

Media 40
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Tips to incorporate knowledge collection into your daily workflows

Martech

This week at Forrester’s B2B Summit in Austin (my first in-person event in years), Jackie Palmer, VP of product marketing at Demandbase, and I chatted about the inconveniences inherent to our current working culture and environment. She told me she’d heard from one of my colleagues the day before, but because she’d been out enjoying dinner and drinks, she’d snoozed the message so she could get back to it later.

MarTech 98
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Direct Deals 101: The Ultimate Guide to Private Marketplaces [2022]

Monetize More

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. In this article, we’ll explain what direct ad sales are, their benefits, and how to find the right advertisers.

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How to get better leads and conversions with Google’s AI

Martech

If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with automated bidding and ad formats like responsive search ads (RSAs), the ad platforms can then prioritize getting you more of the best conversions and significantly improve the results from your ad budget.

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Best AdWords Management Agency: Top 5 Picks for 2022

Single Grain

Creating a Google AdWords campaign is a challenge in and of itself. Whether it’s setting up the tracking codes, finding the right keywords with their respective bids or writing persuasive copy, the time and effort it takes to get the ball rolling is enough to make anyone lose their nerve. And if these issues weren’t enough, you then have to manage the campaign until it’s profitable and scalable.

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