AdPulp
APRIL 13, 2022
Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla’s new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set […].
Martech
APRIL 13, 2022
When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is not the key to more revenue. Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers. Join Alex Ortiz, CMO of Sendoso and learn how to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters.
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More About Advertising
APRIL 13, 2022
Publicis Groupe has continued the good work of 2021 into 2022 with Q1 net revenue of €2.8m, up 17.1%, and organic growth of 10.5%, in line with 2021. By region North America grew 8.1%, Europe 14.9%, Asia Pacific 14.4%, Middle East and Africa 13.4% and Latin America 13.1%. Nonetheless the company is sticking to its. The post Publicis surges into 2022 with 10.5% Q1 growth first appeared on More About Advertising.
Martech
APRIL 13, 2022
Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna Search Ads improves discovery by helping determine the best keywords to use and how to manage them in Apple Search Ads.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
APRIL 13, 2022
Lukas Grossebner is executive creative director Europe of Virtue Worldwide, the Vice-owned ad agency. Before joining Virtue he was ECD of Accenture Interactive In my opinion, an ad should be three things: well written, gripping, and born from a simple idea. It’s a winning formula and one that is sure to produce original content. The. The post Virtue Worldwide ECD Europe Lukas Grossebner picks his Desert Island Ads first appeared on More About Advertising.
All About Advertising Law
APRIL 13, 2022
A few weeks ago, we wrote an article discussing two enforcement actions by the Federal Trade Commission in the Central and Southern Districts of California that highlighted the risks to payment processors and financial institutions for their relationships with companies engaged in allegedly unlawful “negative option” marketing. In both FTC v. Triangle Media Corporation et al.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 13, 2022
At Real Story Group, we’ve been evaluating customer data platform (CDP) technology on behalf of enterprise buyers for more than four years now. Initially, we saw a wave of early adopters making hasty decisions both to license this type of technology and pick a vendor. As you can imagine, many of those early partnerships didn’t work out so well.
InMobi
APRIL 13, 2022
Telcos need to find ways to re-coup capital investments made in deploying 5G networks. And ad tech is by far the most convenient monetization opportunity for telcos and operators. The Whole New Way of Looking at Ad Tech: How InMobi Defines It for Telcos Operators have always looked at the underlined connectivity and monetized it on a cost-per-byte basis.
Martech
APRIL 13, 2022
Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. Users of Intrado’s Notified solution now have a single platform which can execute virtual, hybrid and in-person events.
Kevel
APRIL 13, 2022
Organizations with complex digital workflows and system requirements inevitably run into their come-to-Jesus moment: they either need to build a custom solution in-house, or bite the bullet on a big purchase. But few SaaS products meet every single need of every single organization. At some point, the conversation becomes: do we sacrifice on some functionality, or do we build a bespoke solution that does everything we need it to do?
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Single Grain
APRIL 13, 2022
Trying to find the best crypto influencer agency to market your cryptocurrency products is not an easy task. Promoting crypto requires a different approach, skill set and knowledge than a traditional marketing or influencer agency has, so it's in your best interest to hire a crypto marketing agency to help you achieve the unique goals you’ve set for your crypto brand.
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