Venture Beat

APRIL 17, 2022

SocialFi, where content creators earn tokens on crypto-empowered social networks by creating or engaging with content, might replace risky brand partnerships and ad revenue. Read More.

Media 111

Media Marketing 111

Bhatnaturally

APRIL 17, 2022

‘Is celebrity advertising an effective strategy?’ is a topic of perennial debate in advertising & marketing circles. While opinions vary the use of celebrities for brand endorsements continues unabated. In my weekly roundup I will attempt to share my views on current trends from the world of marketing and a compilation of clutter-breaking creative ads. [.].

Advertising 52

Advertising Marketing 52

Venture Beat

APRIL 17, 2022

SocialFi, where content creators earn tokens on crypto-empowered social networks by creating or engaging with content, might replace risky brand partnerships and ad revenue. Read More.

Media 52

Media Marketing 52

Kevel

APRIL 17, 2022

When launching a new ad business, publishers often feel overwhelmed deciding which reporting features to offer. Publishers wonder: what are the must-have metrics? Would offering more reporting metrics distinguish their platform? Are there other important considerations when deciding how / what to report? Having robust reporting capabilities means more than just offering metrics for the sake of metrics.

Impressions 52

Impressions CPM Retail Conversion 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech