Tue.Oct 12, 2021

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HubSpot announces enhancements to CRM

Martech

Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. They include advanced customization and reporting capabilities and a new enterprise level of Operations Hub, available in November, in addition to the existing free, starter and professional levels.

Marketing 120
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The Planet vs Bolsonaro: 180 Amsterdam starts a conversation ‘too loud to ignore’

More About Advertising

As COP26 approaches, climate activists are upping their game. You can block the Blackwall Tunnel in the rush hour like Insulate Britain, or you can file a complaint against Brazil’s president Bolsonaro at the International Criminal Court against and make a hard-hitting ad, like global NGO AllRise. This spot by 180 Amsterdam launches the campaign, The post The Planet vs Bolsonaro: 180 Amsterdam starts a conversation 'too loud to ignore' first appeared on More About Advertising.

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Nothing is wrong with your ABM strategy, but your execution fails

Martech

The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to prospects are the most effective, the majority agree that feasibility is a major challenge to personalization at scale. Stop missing opportunities! It’s time you got the most out of your investments in ABM.

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John Lewis pushes the boat out for home insurance

More About Advertising

Big British mutual John Lewis is making some drastic changes as the eponymous department store (growing bigger online) and Waitrose supermarket owner fights the aftermath of the pandemic and the likes of Amazon. It seems to have accepted that it can longer be all things to all consumers – and has wisely ditched its “never. The post John Lewis pushes the boat out for home insurance first appeared on More About Advertising.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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B2B cozies up to empathy: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how touchy-feely can B2B get? Maybe I am being controversial here, but I think there’s every opportunity for B2B to get very touchy-feely indeed.

MarTech 109
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Bisto’s back after six years – plus gloop, alas

More About Advertising

Bisto, one of the very earliest moneymakers for ITV as well as its various owners, is back on TV for the first time in six years. From either JWT or McCann, it doesn’t seem to be saying. Current owner Premier Foods has had a rocky time after a series of acquisitions left it with too. The post Bisto's back after six years - plus gloop, alas first appeared on More About Advertising.

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Now Havas chirps into Halloween for Asda

More About Advertising

It’s Halloween at the end of the month – as if we didn’t have enough irritations with shortages, rising taxes and Covid rattling though schools – on a weekend, so it’s an even bigger thing. Oh dear. Asda and new agency Havas are entering into the spirit of the occasion with ‘The Big Freakend,’ the. The post Now Havas chirps into Halloween for Asda first appeared on More About Advertising.

Agency 59
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20. Ari Lewine – going native with TripleLift

Paleo AdTech

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. And native of course is a space that was identified in 2011 in an OMMA keynote by investor Fred Wilson, inspired by in-stream social ad formats (particularly on mobile) that blend in with the surrounding publisher context.

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Why marketers need to build customer trust

Martech

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. “Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference.

Marketing 120
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7 Types of Search Ads Brand Marketers Need to Know About

NewProgrammatic

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. The key advantage here is intent-based targeting. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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3 tips for winning with real-time, inventory-driven ads

Martech

Q4 is here, and it’s time to ensure your paid search programs drive the success you need for a strong finish in 2021. Two short years ago, typical steep discounts and strong promotions were big factors in driving Q4 e-commerce success. Then COVID hit and upended the world. Then 2021 hit with massive strains in supply chains and escalating shipping costs.

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The Benefits of InMobi Mediation for Retail Media

InMobi

We can learn a lot about what the future of retail media holds by looking at the evolution of programmatic media. As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers. Mediation provided publishers with the ability to connect multiple ad networks and allowed them to maximize fill rates and increase revenue.

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How to choose and implement a CDP

Martech

Given the changing marketing landscape, having a holistic understanding of customers is essential. This is why more businesses are turning to customer data platforms (CDPs) to help improve their efforts. “Last year, 2020, just accelerated the digital growth across the world,” said Ekta Chopra, CDO at e.l.f. Beauty, in her recent MarTech presentation.

MarTech 112
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ActionIQ brings its CDP to healthcare

Martech

Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Best known for serving large businesses in retail, media and advertising and financial services, it will now support healthcare payers, providers, life sciences and pharmacy brands.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.