Adweek
JULY 31, 2022
Our annual Young Influentials list highlights individuals under 40 who are truly making an impact across media, marketing, tech and the creator economy. Every year, we've been introduced to countless young people who are making significant strides in these fields, and the best part is that there's never a shortage of innovators. This year's honorees.
AdExchanger
JULY 31, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weird First Dates … I Mean Data Nothing beats the holidays for first-party data gimmicks, but summer is putting on a show. On Friday, Cheetos, a Pepsi brand, announced a giveaway for “fannie macs” – as in fanny packs for summer festivals that. Continue reading » The post Data Gimmicks Will Eat Us All; Apple Breezes Through The Ads Downturn appeared first on AdExchanger.
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Adweek
JULY 31, 2022
When Abbi Jacobson was developing Prime Video's reboot of A League of Their Own, it would have been easy for her to simply re-create the classic moments from the beloved 1992 film about the 1940s All-American Girls Professional Baseball League. But the actor, writer and comedian had loftier ambitions than a simple nostalgia trip: Her.
AdExchanger
JULY 31, 2022
Flexibility to innovate is part of the reason Netflix teamed up with Microsoft – but the potential of the match goes beyond ads. With studio costs for original content soaring and subscribers willing to drop subscriptions based on the attractiveness of a content library, a marriage with the owner of Xbox offers scope for diversification far beyond ad dollars, writes Joseph Lospalluto, US country manager of ShowHeroes Group.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 31, 2022
As leaders in the advertising and marketing space, we have a once-in-a-lifetime opportunity to redefine work. While this is true of all workplace leaders, there is an urgency and salience for those of us who are influencers of cultural trends. Many of us quickly and successfully pivoted to working from home in March 2020 at.
Exchange Wire
JULY 31, 2022
Ahead of ATS Singapore 2022, Travis Teo, executive director and co-founder of Adzymic, explains how creativity can guide advertisers through the deprecation of third-party cookies, breaking down the different aspects of creativity in ad tech to explain how marketers can utilise [.]. The post Creative Technology – It’s more than just automation appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JULY 31, 2022
New research from Omdia reveals nonlinear viewing continues to gain greater hegemony in the daily viewing habits of TV users across the US, Europe and Australia with online long form and social media video viewing growing beyond the previous year’s boom in viewing time. Omdia’s new Cross-Platform Television Viewing Time Report – 2022 finds that across all the markets covered average total daily viewing time reached 362 minutes per person per day in 2021 (6 hours and 2 minutes), down
Digiday
JULY 31, 2022
There are two competing narratives on advertising at the moment. They sit uneasily with each other. But both are correct. Ad dollars are being spent, but they’re also being cut. Yes, these two things can be true at the same time. No, the latter perspective doesn’t make the former any less valid or vice versa. Really, it’s a matter of perspective.
More About Advertising
JULY 31, 2022
Paris Hilton isn’t a hotelier any more but here she is in Hilton’s new ‘For the Stay’ campaign, complete with a modest entourage. You could have a lot of fun with Paris one way or the other – heaven knows what some UK agencies would have suggested in the past – but TBWA/Chiat/Day plays it. The post Paris returns to Hilton at last first appeared on More About Advertising.
Digiday
JULY 31, 2022
In the crowded world of streaming, the announcement of a new season of an established series can spell a loss for other less-established shows in the market. Sometimes the launch of a new show can be overshadowed, leaving viewers in the dark about new content entirely — which poses a major challenge to marketing new shows on streaming platforms.
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Rob Campbell
JULY 31, 2022
As it is the first of August, I thought I’d change the tone of the posts from the rather heavy ones of July to something a bit more ‘light’ Which is why today I’m writing about cats. As you know, I love those feline sods. Specifically my feline sod … Rosie. The things I’ve done for her. Taken her around the World.
Digiday
JULY 31, 2022
Welcome to Digiday’s DealBook. Our focus is to create a quick and easy rundown of the deals, acquisitions and hires that took place last week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe. As Q2 earnings rolled out last week, it was clear that some major platforms struggled to perform amid growing economic uncertainty.
Mediavine
JULY 31, 2022
I have a good friend with two adorable children, both of whom are obsessed with peanut butter crackers. You know the ones I mean. Square, salty, prepackaged in that thin plastic. I bet a lot of us remember these from childhood. I’m going somewhere with this, I promise. The problem for these aforementioned adorable kids is that these snacks have been missing from their favorite retailer for months.
Digiday
JULY 31, 2022
It’s been removed from Instagram three times for cannabis-related content, but the THC-infused beverage Cann has been posting TikToks this year with what cofounder Luke Anderson describes as “interesting, funny, and sharable” content that doesn’t violate cannabis-related marketing regulations. Instead of just using traditional social media influencers, the California-based company has relied on a handful of its three dozen celebrity investors.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Playwire
JULY 31, 2022
Key Points. Video ads can drive CPMs that far exceed what display ads can provide. Many publishers are understandably interested in video ads, but few know how or where to get started. You have several options, and Playwire has created a solution that provides the best of every available video advertising tool.
Digiday
JULY 31, 2022
Atlas Obscura CEO Warren Webster is not so worried about the impact of an economic slowdown on his company’s advertising business, given more than half of its clients are in the travel category. But the travel publisher is starting to rethink branded partnerships with its local tourism bureau clients as the recent travel spike has many cities and states hoping to attract visitors. “We’ve been keeping an ear to the ground about the second half of this year and going into 2023 as
Playwire
JULY 31, 2022
Key Points. Unity ads monetization is all about selecting the best monetization SDK within the ad space. Playwire has built a dedicated Unity ads SDK. Our ad monetization SDK for Unity incorporates mediation partners, header bidders, and a consent management platform (CMP).
Digiday
JULY 31, 2022
This article is part of a 10-piece Digiday series that explores the value of NFTs and blockchain technology. Explore the full series here. Dear readers, Last week, Digiday launched a special editorial report called Token to Play, which included 10 stories exploring the challenges and opportunities associated with NFTs in media, marketing and gaming & esports.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Adweek
JULY 31, 2022
Amid decades-high inflation, all that matters is price, right? Well, not to millennials and Gen Z. Operations management software platform parcelLab surveyed more than 1,000 younger consumers in June and found that their focus on values and sustainability is still very much a factor when it comes to winning (and losing) brand loyalty. Overwhelmingly, these.
Digiday
JULY 31, 2022
Batten down the hatches, because it’s going to be a bumpy second half of the year for the marketing and media landscape overall. No one sector will escape some brush with depressed numbers or client loss — and that includes the broader agency landscape. In fact, some are already feeling the pinch, both within the somewhat secure domains of holding company environments, but also across the swath of independent agencies serving up media, digital, experiential, performance and creative work.
Martech Series
JULY 31, 2022
The Emmy Win Joins an Earlier Queen’s Award for Enterprise Innovation, recognizing disguise’s Extended Reality solution for its impact on film and television. disguise it has received an Engineering, Science and Technology Emmy Award for its Extended Reality (xR) technology. Established by the Television Academy, the 74th annual Engineering, Science and Technology Emmy Awards (formerly known as the Engineering Emmy Awards) were created to highlight individuals and companies that “materially affe
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