Adweek
DECEMBER 16, 2022
NBCUniversal advertising and partnerships president Laura Molen is exiting the company. On Friday, Molen, who's been with NBCUniversal for 10 years--and has co-led upfront negotiations since 2019--sent a note to colleagues announcing her departure. "This was not an easy decision for me to make--yet, once decided, one I am extremely confident (and excited) about," Molen.
AdExchanger
DECEMBER 16, 2022
The leadership team is out at LG Ads Solutions. As of Friday, at least two of Alphonso’s top brass were pushed out, including CEO Raghu Kodige and Alphonso co-founder and. The post LG-Owned Alphonso Just Ousted Its CEO And Executive Chairman appeared first on AdExchanger.
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Adweek
DECEMBER 16, 2022
When it comes to the multiverse, everyone from big-name superheroes like Spider-Man to the cast of Riverdale have been getting in on the action as of late. Though options are rife, the best guide for navigating the complexities of infinite realities may very well be the unlikely hero at the heart of A24's Everything Everywhere.
AdExchanger
DECEMBER 16, 2022
In late May 2019 – one year after GDPR went into effect – European identity solutions provider Roq.ad decided to delete all of its data and rebuild its cross-device graph from scratch. The post Why This European Identity Company Deleted All Of Its Data And Started Over appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 16, 2022
Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week's addition of Reels metrics to the Facebook Video Insights API.
MNTN
DECEMBER 16, 2022
We are only two weeks away from the new year, making this the perfect time for agencies to nail down their future campaign strategies. And one channel in particular is getting a lot of buzz: Connected TV. In a survey of media agency professionals to learn more about how their strategies and perceptions of CTV are evolving in 2023, Pixability found that agencies overwhelmingly are looking to invest more heavily in CTV platforms.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
DECEMBER 16, 2022
Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency. Channel Fusion, an industry-leading provider of comprehensive channel marketing technologies and services, and Stream Companies, a full-service, fully integrated, tech-enabled advertising agency, announced today that they are embarking on a new strategic alliance that s
Adweek
DECEMBER 16, 2022
In 2022, Hanukkah begins Dec. 18, and Instagram is marking the occasion with the release of a Hanukkah chat theme that adds a sweater design to a conversation's background. A menorah is featured in the center of the design. Our guide will show you how to use the Hanukkah chat theme in the Instagram application.
Martech Series
DECEMBER 16, 2022
Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. Taking a customer-centric approach, he will ensure Infobip is positioned as the full-stack omnichannel communications platform for every platform.
Adweek
DECEMBER 16, 2022
German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. Kokni starts Jan. 1 and is joining from JD Sports Fashion where she was global group marketing director. At JD Sports, she is cited with placing a focus on elevating youth culture. Kokni.
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Martech Series
DECEMBER 16, 2022
With the new partnership, ThoughtSpot and dbt Labs commit to empowering every organization to scale the value of analytics engineering work by making it consumable for every business user. ThoughtSpot , the Modern Analytics Cloud company, and dbt Labs, the pioneer in analytics engineering, announced a formal partnership to bring self service analytics to the modern data stack.
Adweek
DECEMBER 16, 2022
Becoming a chief creative officer is a privilege and a challenge. It often takes many years or even decades to rise to the leadership role. Some CCOs work their way up from junior copywriters and designers to the top of the ladder while others take a less linear path to the role. But once they.
Martech Series
DECEMBER 16, 2022
Study of Over 8,000 Marketers Reveal 2023 Spending. NP Digital , a leader in performance marketing, has released its 2023 Marketing Spend Report. Based on responses from 8000 marketers worldwide, the report reveals businesses will increase their marketing budgets next year with a shift toward digital marketing channels. Highlights of the 2023 Marketing Spend Report include: 83% of companies are increasing their content production budget. 68% of companies are increasing their SEO budget. 98% sai
Adweek
DECEMBER 16, 2022
Hanukkah begins Dec. 18 and, to celebrate the occasion, Messenger released a Hanukkah chat theme that adds a sweater-themed background to conversations. When this theme is activated, the chat's emoji will automatically be updated to the menorah emoji. In addition, three word effects will automatically be added to the chat for the words "candle," "menorah".
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
DECEMBER 16, 2022
ShockWaves… in the world of natural phenomena, they are fast, powerful and supersonic forces that propagate in any direction and pass through any obstacle. Likewise, ShockWaves.io is the earth shaking new approach to WEB3 marketing; an equally efficient, powerful and effective solution to the growing dilemma of stagnant and obsolete models for marketing.
Adweek
DECEMBER 16, 2022
Automaker Stellantis has hired Rebecca Reinermann as its new lead marketer for its Opel and Vauxhall brands following the promotion of Patrick Fourniol to become its new European chief of brand marketing and communications. Reinermann, who has over 15 years of working in marketing across major automotive brands, will join Jan. 1 from Fiat Chrysler.
Martech Series
DECEMBER 16, 2022
beaconsmind AG, a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, is strengthening its strong market position in the Middle East and has gained another high-profile new customer. Kamal Osman Jamjoom Group (“KOJ”), a leading multi-channel retailer in the Middle East headquartered in Dubai, United Arab Emirates (UAE), has chosen to deploy beaconsmind’s innovative location-based marketing solutions.
Adweek
DECEMBER 16, 2022
Warner Music Experience is creating a Snapchat augmented reality try-on lens for Grammy Award-winning virtual band Gorillaz. Snapchatters will be able to access the lens via Lens Explorer or Snapcode, and selecting Tap to Scan will virtually outfit the user in two new Gorillaz sweatshirts, enabling them to tap for different colors. Warner Music Experience.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
DECEMBER 16, 2022
Web AR content created using Blippbuilder can now be experienced through AR headsets. Blippar , the leading technology and content platform specializing in augmented reality (AR), announced the expansion of Blippbuilder, its no-code AR creation platform, which now enables creators to build augmented reality experiences for AR headsets, starting with Magic Leap 2 and beta testing Meta Quest Pro.
Adweek
DECEMBER 16, 2022
Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But technical challenges exist around transparency, brand safety and the nature of the content. At Adweek's NexTech 2022 summit, Isabel Rafferty, CEO at Canela Media; Alex Stone, svp of advanced video.
Martech
DECEMBER 16, 2022
Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Even more, consumers expect brands to not only remember — but to predict — their preferences, interests, likes and dislikes. . The omnichannel struggle is very painful to orchestrate and manage. Companies need a unified and seamless approach that eliminates siloed user experiences, making things more efficient internally and effective externally.
Adweek
DECEMBER 16, 2022
Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Danielle Brown, svp of data enablement and category strategy for advertising sales at Disney Media.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
DECEMBER 16, 2022
Effectv’s analysis of viewership trends from Thanksgiving to Christmas shows that nearly all households get into the holiday spirit, with 92% tuning into holiday programming. . Findings also reveal a 46% increase in streaming viewership on top holiday networks during this time period – reinforcing the importance of adding streaming inventory to TV advertising strategies.
Ad Badger
DECEMBER 16, 2022
On the surface, Amazon looks like any other e-commerce marketplace. A closer look will reveal that Amazon is both a. Read More The A-Z of Amazon SEO And How To Rank Your Product On Amazon. The post The A-Z of Amazon SEO And How To Rank Your Product On Amazon appeared first on Ad Badger.
Martech Series
DECEMBER 16, 2022
Acquisition will give customers a template library and a simple solution to create, complete, edit and save critical business forms and agreements, further bolstering Dropbox’s end-to-end agreement workflow capabilities. Dropbox , Inc., announced it has acquired FormSwift, a cloud-based service that gives individuals and businesses a simple solution to create, complete, edit, and save critical business forms and agreements.
Ad Monsters
DECEMBER 16, 2022
The ad tech industry is constantly evolving. New terms and practices pop out of the woodwork every couple of business days and sometimes it’s hard to keep up. That’s why we created Decoder. . Decoder is AdMonsters explainer series. Are you looking for a better understanding of Data Clean Rooms? Do you need a refresher on Seller Defined Audiences?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
DECEMBER 16, 2022
Targeting Gen Z and Millennials With Top Series & Movies. Clix , the fast-growing digital “guidance guru” for streaming movies, series and Clix’ original content reports that 99 percent of its 12 million global audience are watching via mobile phones and tablets.1 The nearly exclusive mobile behavior targeting “what-to-watch” consumer demand in a sea of streaming content represents an industry first.
Marketing Dive
DECEMBER 16, 2022
The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.
Martech Series
DECEMBER 16, 2022
Company positioned farthest to the right for Completeness of Vision. Elastic , the company behind Elasticsearch, announced that it has been positioned as a Leader in the newly published 2022 Gartner Magic Quadrant for Insight Engines. According to the report, “Insight engines (IEs) draw data from a wide variety of sources and types — ‘wide data,’ including repositories, websites and databases — into a central index that can be queried.
Marketing Dive
DECEMBER 16, 2022
Billing itself as a “driving force” for the popular paddle sport, the hospitality marketer will develop fan activations and entertainment for MLP.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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