Adweek
OCTOBER 26, 2022
The Fraggles are about to rock the Macy's Thanksgiving Day Parade, thanks to Apple TV+. On Wednesday, Apple TV+ announced a unique partnership between Fraggle Rock: Back to the Rock and the Macy's Thanksgiving Day Parade. The collaboration will feature the Fraggle known as Uncle "Travelling" Matt participating in a video series that'll roll out.
Martech Series
OCTOBER 26, 2022
There’s always space for improvement in the marketing sector, even if your marketing material is working well. According to common opinion, this does not necessitate a fresh blog post every other day. In fact, with just one blog post, you may significantly increase your website’s SEO traffic development. Continue reading to learn about some of the most effective techniques to grow your marketing material and boost organic search rankings.
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Adweek
OCTOBER 26, 2022
If you ask agency Lovers Not Haters' founder and CEO Roberto Lastra about his ideal client, he's not going to point to a specific person or brand. For the San Diego-based creative, the right business partner is simply ready to do two vital things: do great work and do the right work. "Great work is.
AdExchanger
OCTOBER 26, 2022
The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions. Amazon touted the product, which is its answer to a. Continue reading » The post Amazon Is Leaning On Its Data Clean Room To Spur Ad Tech Growth appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 26, 2022
The third quarter of 2022 was another disappointing three-month period for Meta, as Facebook's parent company posted revenue of $27.71 billion, down 4% from $29.01 billion in the third quarter of 2021. While the company's revenue for the quarter slightly exceeded projections of $27.38 billion from Refinitiv and $27.4 billion from Investopedia, that did little.
AdExchanger
OCTOBER 26, 2022
Today, Latinos make up nearly 20% of the current U.S. population. They’re also the future of America. Almost 30% of all kids are Latino. But despite U.S. Latino consumer power coming in at around $1.7 trillion annually, only 6% of the overall industry investment goes toward this market. . The post To Reach Latino Consumers, Think Culture and Context appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 26, 2022
The Alphabet C-suite faced a tougher grilling than usual during its quarterly earnings report on Tuesday. The company is dealing with unlucky circumstances for its ad revenue numbers this quarter. Continue reading » The post Alphabet Sees First Annual Drop In YouTube Ad Revenue And Girds For Further Losses appeared first on AdExchanger.
Adweek
OCTOBER 26, 2022
Burger Town, a fictional chain with a logo that resembles Burger King's, has been featured in Activision's Call of Duty video games for more than a decade. Now, Burger King is tapping into that connection with the "Burger Six, Going Dark" campaign from David New York running ahead of the Oct. 27 launch of Call.
AdExchanger
OCTOBER 26, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Against Mall Odds TikTok is many things: a payday for influencers, a news service, an entertainment provider, a music. Continue reading » The post Going Mall-In On Social Commerce; The ROI on DEI appeared first on AdExchanger.
Adweek
OCTOBER 26, 2022
Is bacon a gateway meat for members of the vegan community? Oscar Mayer believes this to be true, and it has survey results to back that assertion up. According to a recent survey of 1,000 participants by Oscar Mayer, 64% of vegans responding wished they could eat bacon, and 56% admitted to being tempted by.
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Martech Series
OCTOBER 26, 2022
Forward-looking organizations have been pursuing digital transformation (DX) with the goal of creating new sources of value through digital products, services, and experiences. As an added benefit, the pandemic revealed that digital transformation efforts improve an organization’s resilience against market disruptions. Given its importance to future success, global DX spending is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according
Adweek
OCTOBER 26, 2022
Spotify experienced slow ad revenue growth during the company's 2022 third-quarter earnings call Tuesday but was still up 19% versus the same quarter last year. Top line The audio platform's total Q3 revenue topped $3 billion, up 21% year over year, with ad revenue making up 13% of the company's total revenue. Spotify's ad revenue.
Smarty Ads
OCTOBER 26, 2022
Smaato, a global omnichannel advertising platform, with unparalleled reach across devices and through a plethora of ad formats, today uncovers the hottest details about the collaboration with SmartyAds. Matthew Deets, Smaato’s general manager answered our questions and provided us with insights regarding how our joined efforts will make.
Adweek
OCTOBER 26, 2022
In the off chance that you haven't heard, Taylor Swift released her newest album, Midnights, last Friday, and Snap inc. teamed up with Blnk on three custom augmented reality lenses to mark the event. Landmarker lenses for Big Ben in London and the clock in Grand Central Terminal in New York will trigger an AR.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
OCTOBER 26, 2022
Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.
Adweek
OCTOBER 26, 2022
Burger Town, a fictional chain with a logo that resembles Burger King's, has been featured in Activision's Call of Duty video games for more than a decade. Now, Burger King is tapping into that connection with the "Burger Six, Going Dark" campaign from David New York running ahead of the Oct. 27 launch of Call.
Martech Series
OCTOBER 26, 2022
20-year industry veteran, Jeremy Haft joins Digital Remedy to lead scaling global sales team to accelerate company’s next stage of growth. Digital Remedy, a leading digital media and technology company, announced the appointment of Jeremy Haft as the company’s Chief Revenue Officer. He will join the leadership team to accelerate growth, enterprise partnerships, and revenue strategies.
Adweek
OCTOBER 26, 2022
Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged. HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers. "Samba TV's direct.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
OCTOBER 26, 2022
JPatton to Provide Custom Holographic Security Labeling Program and Product Tracking Services. JPatton, a global leader in brand protection solutions, and kathy ireland® Worldwide (kiWW®), the leading lifestyle brand founded by Kathy Ireland, announced they have formed an exclusive partnership to elevate brand authentication of kiWW® licensed products in the marketplace and increase transparency in their supply chain.
Adweek
OCTOBER 26, 2022
LinkedIn detailed several updates at its Talent Connect conference Wednesday aimed at helping members find and prepare for open jobs at their companies and helping those companies discover qualified internal candidates for open roles. LinkedIn Talent Solutions vice president of product management Hari Srinivasan explained in a blog post, "With organizations bracing for an economic.
Martech Series
OCTOBER 26, 2022
From inflation, to ongoing geopolitical conflict, to the looming threat of recession, today’s economy is challenging brands in extraordinary ways. The sustained pullback in consumer spending is necessitating out-of-the-box thinking for brand marketing leaders and forcing them to once again re-think how best to utilize marketing budgets to connect with their consumers.
Adweek
OCTOBER 26, 2022
If you take a few laps, learn the course and get a good look at your field of competitors, you'll eventually determine what it takes to win the race--and if you have enough under the hood to get there. This advice applies equally well to Formula 1 racing teams and their sponsors. Since 2012, F1.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
OCTOBER 26, 2022
Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. That’s why Perkuto + MERGE called some of the brightest minds in marketing operations to get their perspective on this issue. .
Adweek
OCTOBER 26, 2022
ORLANDO--P&G will significantly increase its investment in Black-owned media to grow the market and provide more opportunities for its brands and the industry as a whole to reach Black audiences. "To do our part, P&G intends to be the No.
Martech Series
OCTOBER 26, 2022
The newly launched digital commerce site empowers both American Orthodontics’ sales force and customers who wish to order direct, with simplified and streamlined digital buying experiences. Modern commerce experts Avensia, announced American Orthodontics, one of the largest privately held orthodontic manufacturers in the world, has gone live with its new next-generation business-to-business (B2B) e-commerce platform.
Adweek
OCTOBER 26, 2022
From declining sales to increased competition and consolidation, some of the world's biggest brands right now are on the hunt for new agency partners. Cutting across industries and ranging from Bud Light to HBO Max, Starz, Hanes and Red Lobster, CMOs are under tremendous pressure to make the right decision. This is especially important as.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 26, 2022
Salesforce’s customers can now benefit from intuitive diagramming and metadata visualization and discovery software to gain insight into their Salesforce orgs. Softbuilder announced it has launched AbstraLinx on Salesforce AppExchange, empowering customers with a holistic view of their Salesforce metadata while customizing and managing their Salesforce organizations.
Adweek
OCTOBER 26, 2022
More data is coming to the Billboard Hot Trending Songs Powered by Twitter chart, which was introduced last October. Starting Nov. 1, the chart--sponsored by Xfinity Mobile--will incorporate conversation velocity over the relative time period in addition to total conversation metrics. Billboard Hot Trending Songs Powered by Twitter will continue to be available in 24-hour.
Martech Series
OCTOBER 26, 2022
With Axelar’s cross-chain infrastructure, Polygon is building an interoperable internet of blockchains for Ethereum. Axelar, the proof-of-stake blockchain that connects Web3 ecosystems, is partnering with Polygon to deliver secure cross-chain communication to Polygon Supernets as the core infrastructure for an interoperable internet of dedicated EVM blockchains powered by Polygon Edge.
Adweek
OCTOBER 26, 2022
Even tech behemoth Google is facing pressure from slowing advertiser spending ahead of tough economic conditions. Google parent Alphabet reported a net profit of $13.9 billion in the third quarter, down 27% from a year earlier, while revenue climbed 6% to $69.1 billion, lower than analysts' estimates of $70.9 billion. "This disappointing quarter for Google.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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