Adweek
JULY 27, 2022
Three veteran New Orleans journalists announced on Wednesday the launch of a nonprofit news organization, designed to serve the city's marginalized communities--and becoming the latest in a series of nonprofit newsrooms across the country that aim to reverse the spread of local news deserts.
AdExchanger
JULY 27, 2022
Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. This is the second time Google pushed off the deadline, but it says it’s doing so in response to industry feedback. Google’s original plan was. Continue reading » The post Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024 appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JULY 27, 2022
Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Previously, the company had pushed the phaseout to late 2023. Instead, the ad industry, from advertisers to publishers, will.
Martech
JULY 27, 2022
Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 27, 2022
Summer is a great season for enjoying a cold one with friends in the backyard or on a restaurant patio, minus one thing: mosquitoes. And to make matters worse, the bloodsucking insects are more attracted to people with alcohol in their system than those who haven't taken a drink, according to science. To help the.
Martech
JULY 27, 2022
Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” wrote Anthony Chavez, VP of Google’s Privacy Sandbox in a blog post.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 27, 2022
Having a profile on a dating app doesn’t mean that you’re dating. It just means you’re out there. The same could be said for many (of the many) cookieless identifiers on the scene. They’ve been deployed by publishers – the code is on the page – but they aren’t getting picked up in the bidstream. “You. Continue reading » The post Meet Sincera, The Ad Tech Web Crawler That Wants To Disrupt The Verification Market appeared first on AdExchanger.
Adweek
JULY 27, 2022
LinkedIn is now available in Ukrainian. The professional network said it prioritized adding support for the language in order to help its members in war-torn Ukraine highlight their experience and skills and receive support from the community.
TechCrunch Ads
JULY 27, 2022
Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. In a blog post, Anthony Chavez, Google’s VP of Privacy Sandbox, said that the company is now targeting the “second half of 2024” as the timeframe for adopting an alternative technology.
Adweek
JULY 27, 2022
Twitter allows users to mute notifications from certain groups of users on the social networking platform. For instance, users can mute notifications from Twitter users who have a "default profile photo." Our guide will show you how to mute notifications from certain users from within the Twitter mobile application. Note: These screenshots were captured in.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
JULY 27, 2022
The ad fraud and verification company Human announced on Wednesday that it has merged with PerimeterX, a cybersecurity and identity fraud detection service. The two startups were introduced by investors and board members familiar with both their businesses, according to Human CEO and Co-Founder Tamer Hassan. Terms of the deal were not disclosed. “We were.
Adweek
JULY 27, 2022
As though Peloton didn't have enough troubles at the moment, upscale-fitness rivals at SoulCycle just announced a head-spinning offer: Give us your neglected Peloton bike and we'll credit you for a bunch of classes at one of our studios. Dubbed Souls Reunited, the offer (worth roughly $1,300) isn't just an audacious grab for customers, it's.
AdExchanger
JULY 27, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. B2B Goes Back To Basics B2B publishers, intent-based media, SEO sites: They’re the biggest media companies you’ve never heard of, according to Brian Morrissey at The Rebooting. It’s a category that gets little attention – at least not compared to the likes of Vox. Continue reading » The post The Most Valuable Sites You’ve Never Heard Of; Facebook Tries Not To P**s Off Its Users appeared first on AdExchanger.
Adweek
JULY 27, 2022
Green, it turns out, isn't always the greenest option. Although green plastic made from polyethylene terephthalate, or PET, is recyclable, it doesn't always get recycled. Any additives, such as color, make plastic more difficult to repurpose, which means fewer facilities are willing to process it. "There is no value for green [plastic]," Jan Dell, founder.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 27, 2022
Sellers of Customer Data Platforms (CDP) promise their software will gather data from various applications, and assemble it into a single-source-of-truth “golden record” for each customer. It’s a lovely vision, but rarely achieved. And that’s perfectly okay. Most companies won’t achieve the goal of one record for each customer, but will find ways to cope with the limitations that prevent the creation of golden records.
Adweek
JULY 27, 2022
The Andie Swim team is having one crazy summer. Fresh off launching its recent collection of swimwear designed in collaboration with Demi Moore, the DTC swim brand launched its latest campaign "Comfortable Looks Good on You" to spotlight the versatility of one of its hero styles. The campaign features 65 models chosen from an open.
Marketing Dive
JULY 27, 2022
Google executives expect “ongoing headwinds” in the third quarter but see commerce and connected TV as areas of promise.
Adweek
JULY 27, 2022
Ecommerce platform Shopify has laid off 10% of its global workforce, with its chief executive telling staff in a memo the business made the "wrong bet" on how long a pandemic-fueled surge in online shopping would continue. The Canadian company reported 10,000 employees at the end of 2021 in a securities filing. By the end.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 27, 2022
John GouldingGlobal Chief Strategy OfficerMiQ“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by John Goulding, global chief strategy officer at MiQ. Almost everything we do today contributes to our carbon footprint. The Internet – and the $455 billion advertising industry that funds much of.
Adweek
JULY 27, 2022
Twitter allows users to mute words and hashtags in order to stop seeing tweets containing those words and hashtags in their home feed. When a user mutes a word or hashtag, they will also no longer receive notifications about tweets that include that word or hashtag. Users can view all of the words and/or hashtags.
Marketing Dive
JULY 27, 2022
A new campaign says “F It, Let’s Ride Together,” as the brand attempts to lure consumers away from at-home workouts and into its studios.
Adweek
JULY 27, 2022
With fast delivery apps on the rise, every company with a focus on customer experience is looking to meet the growing desire for shorter wait times. Now, Walmart and GM's Cruise, the self-driving car unit, are helping to capitalize on delivery methods through autonomous expansion. Rachel Griffin, Walmart's director of supply chain innovation, and Doria.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JULY 27, 2022
With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. This webinar will break down how content and influencers drive engagement and influence consumer behavior. Learn how to measure your competitive share of voice, engage consumers and drive revenue growth for your business. Register today for “ Unlock the Power of TikTok for Your Social Strategy ” presented by NetBase Quid.
Adweek
JULY 27, 2022
TikTok chief operating officer Vanessa Pappas detailed several initiatives that are underway to help boost the platform's accountability and transparency. An application-programming interface is being developed to help researchers access public and anonymized data about content and activity on TikTok, enabling them to identify and assess content and trends or conduct tests.
Martech Series
JULY 27, 2022
Quarter 2 (Q2) of 2022 has become a landmark season for small business marketing solutions provider PostcardMania as they report their highest-ever revenue to date. Their best quarter in company history showed a 23% increase: rising from $20,580,058 in Q2 of 2021 to $25,296,783 in Q2 of 2022. Revenue also increased 9% between Quarter 1 (Q1) and Q2 of this year.
Adweek
JULY 27, 2022
Crucial aspects of period positivity include the need to reframe the way we view period stigma through expanding our understanding of who experiences periods, the fight for more inclusive accessibility and, of course, rethinking the often uncomfortable products that have long dominated the industry. Period care product company Thinx has teamed up with purpose-driven agency.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JULY 27, 2022
A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It helps marketers allocate future spend and bring it in line with business goals. Read next: What is marketing performance management and how can it help you?
Adweek
JULY 27, 2022
Jeeter, a cannabis brand known for its streetwear-style product drops and epic live events, is launching its most ambitious campaign to date this week. The company is kicking off a 100-stop pop-up tour, building mini convenience stores at dispensaries in California, Arizona and Michigan that will be far more stylized than the average 7-Eleven. Expect.
Martech Series
JULY 27, 2022
BigCommerce’s Commerce-as-a-Service solution paired with Vendasta expertise will deliver effective ecommerce websites, fast. Vendasta announced a strategic partnership with BigCommerce , a leading open SaaS ecommerce platform for fast-growing and established B2C and B2B brands. The deal will empower Vendasta partners to deliver professional e-commerce websites to their small- and medium-sized business (SMB) clients in a scaleable way.
Adweek
JULY 27, 2022
Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees have been taken from their digital advertising transactions. President, Americas and global partners Allan Thygesen explained in a blog post Wednesday, "Our advertising partners often ask me, 'How can I better understand where my dollars.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
355 
Let's personalize your content