Adweek
JUNE 6, 2022
In business, and in marketing and advertising, the word "strategy" is held aloft. It's as if it is the most prized of all skill sets: It speaks of intellect and cleverness, of brilliant logistical planning and goal fulfillment. Occasionally, it even has a militaristic whiff about it, conjuring up images of attack formations and plans.
Ad Espresso
JUNE 6, 2022
As you build a social media marketing strategy for your brand, you need to know the kind of people you want to reach. It is nearly impossible to achieve your marketing goals if you don’t publish the right content on the right platforms (a.k.a. where your ideal audience hangs out). Each social media platform has Read More.
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Adweek
JUNE 6, 2022
AAPI Heritage Month might be over, but McDonald's wants its latest partnership to have an impact that lasts more than 31 days. The fast-food chain teamed up with Webtoon, a digital comics platform--and also the name of a digital comic intended to be read on smartphones and computers--to create "Drawing on Heritage," a series featuring.
Martech
JUNE 6, 2022
Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Use the following questions as a guideline to determine the answers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 6, 2022
The Sensitive Content Control options Instagram introduced for its Explore feed last July were extended to all places on the platform where Instagram recommends content. Sensitive Content Control is now available in Accounts You May Follow, hashtags, in-feed recommendations, Reels and search. The three settings in Sensitive Content Control are: More: Users can see more.
AdExchanger
JUNE 6, 2022
There was no mention of fingerprinting (or any allusions to a forthcoming crackdown on the practice) during the kickoff keynote at Apple’s Worldwide Developers Conference on Monday, as many expected – but that doesn’t mean enforcement isn’t coming at some point soon … ish. Apple has already been crystal clear that, without a user’s permission through.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 6, 2022
A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.
Adweek
JUNE 6, 2022
Since January, British health and beauty retailer Boots has been transitioning its brand purpose from one based on making people feel good to another centered around its role in supporting customers through every stage of life, whether it's buying a new lipstick for a wedding, picking up emergency tampons or collecting a vital prescription medicine.
Martech
JUNE 6, 2022
Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10% swing from three years earlier. . The report, by mobile game measurement service Tenjin and Growth FullStack , a mobile advertising intelligence provider, shows how much has changed since Apple introduce
Adweek
JUNE 6, 2022
Hotels close to St. George's Golf and Country Club in Toronto fill up during the RBC Canadian Open, which runs from June 6-12 this year. Hilton and FUSE Create conceptualized the closest accommodations of all: a one bedroom pop-up hotel located on the course's third hole. "Hilton strives to create authentic, one-of-kind experiences that showcase.
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AdExchanger
JUNE 6, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoop Deduped Open Bidding, Google’s alternative to header bidding that maintains its high take rate, has been in the hot seat since last year, after a state-led antitrust suit revealed the lengths to which Google went to stymie header-bidding adoption. The Trade Desk cranked.
Adweek
JUNE 6, 2022
Talk about a consumer pain point: U.S. gas prices are skyrocketing, with the national average now hovering at $4.86 a gallon, up 5% from just last week, according to AAA. In California, the situation is far worse for drivers, who are paying $6.34 on average per gallon, with some motorists in rural parts of the.
MNTN
JUNE 6, 2022
The last year has seen a rise in the number of consumers watching ad-supported Connected TV content. In fact, by 2024, eMarketer estimates those AVOD service subscribers will make up half of all internet users. And according to a new report from healthcare ad tech firm DeepIntent, there is a reason for that growth—64% of Connected TV viewers prefer watching ads over paying more for content. .
Adweek
JUNE 6, 2022
The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google. The move follows The Trade Desk's February decision.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
JUNE 6, 2022
A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.
Adweek
JUNE 6, 2022
Chuck E. Cheese had a few reasons to feel optimistic in the early weeks of 2020. First, the family entertainment and restaurant chain had a new leader in David McKillips, who joined parent company CEC Entertainment as CEO that January after spending more than a decade at Six Flags. Second, sales were improving.
Martech Series
JUNE 6, 2022
New research reveals the industry’s lack of “clear guidelines” regarding advertising alongside misinformation. Integral Ad Science , a global leader in digital media quality, released its “Misinformation & Media Quality” report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content poses for media strategies, as well as what actions advertisers are taking t
Adweek
JUNE 6, 2022
Texas Attorney General Ken Paxton began an investigation into the very subject that is threatening Elon Musk's $44 billion agreement to acquire Twitter: potentially false reporting of the number of fake bot accounts on the platform. It should come as little surprise that Musk resides in the Austin area and one of the companies he.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JUNE 6, 2022
Consumer packaged goods marketers benefit from the enriched solution with faster outcome-based insights, greater actionability, increased precision and early effectiveness reads. A newly enriched, machine learning-driven version of NCSolutions ‘ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and retu
Adweek
JUNE 6, 2022
Insurance is a tougher sell for marketers than the more tangible advertising categories, especially when it comes to younger consumers. It's not exactly an eye-catching new car or fashion line. So State Farm is hoping to introduce an element of fun to its otherwise actuarial discussions of premiums through gaming. The insurance brand partnered with.
Martech Series
JUNE 6, 2022
The team behind DeepSwap.AI are providing the tools to create high quality “deep fake” content with their new subscription-based platform. DeepSwap – the AI-powered web app that enables users to create “deep fake” face-swap videos – is offering users access to the rising technology and they believe that it can be monetized by those who understand the opportunity.
Adweek
JUNE 6, 2022
Meta elevated Guy Rosen to chief information security officer, making him the first person to ever hold that role at Facebook's parent company and adding him to the C-suite. Rosen had been vice president of integrity. He joined then-Facebook in October 2013, working on its Internet.org initiative to connect people without online access, and then.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JUNE 6, 2022
Gemini Data is the Modern No-Code Graph Data Platform for Everyone. Gemini Data, Inc, the creators of the powerful no-code platform to drive mass adoption of graph technologies, has announced the much-anticipated launch of the SaaS version of the Gemini Explore platform. The formal launch will take place at this year’s Neo4j GraphConnect Conference, where Gemini Data is a Gold Sponsor.
Adweek
JUNE 6, 2022
Elon Musk threw something a little more substantial than a poop emoji at Twitter Monday, sending a letter to the company, also filed with the Securities and Exchange Commission, in which he threated to scuttle his $44 billion deal to acquire Twitter due to his uncertainty about the extent of fake accounts, bots and spam.
Martech Series
JUNE 6, 2022
The OpenTDF project will enable developers to incorporate Zero Trust Data Control into their applications. Virtru, a global leader in data protection, today launched the OpenTDF project, an open source initiative. Developers can leverage OpenTDF to encrypt and protect sensitive data flowing in and out of their applications while applying data policies to enable Zero Trust data control.
Adweek
JUNE 6, 2022
Growing up in the Bay Area, Florencia "Tragik" Carcagno quickly learned her identity included numerous intersectionalities--born in Buenos Aires, she described herself back then as a "young, Latinx, dyke chola." (Tragik uses any and all pronouns but asked for "she/her" pronouns in this story for consistency.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JUNE 6, 2022
Brands’ lack of customer focus reverses CX momentum gained during the pandemic. According to Forrester’s US 2022 Customer Experience Index (CX Index ) rankings, CX quality fell for 19% of brands in 2022 — the highest proportion of brands to drop in one year since the inception of the survey. In addition, CX quality has fallen back to early 2020 levels, reversing gains made in 2021.
Adweek
JUNE 6, 2022
Fox finally has set its fall schedule--and locked in its premiere dates, as well. After bucking tradition during upfront week and declining to release a schedule for next season, the broadcaster solidified its plans for the fall--and also became the first network to set its premiere dates. Fox's fall lineup begins on Sunday, Sept.
Martech Series
JUNE 6, 2022
Acquisition Bolsters J.D. Power Automobile Repair and Warranty Data Sets, Expands Vehicle Quality and Dependability Intelligence. J.D. Power , a global leader in data analytics and customer intelligence, announced that it has acquired the data and predictive analytics business of We Predict, the UK-based provider of global automobile service and warranty analytics.
Adweek
JUNE 6, 2022
Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features. Financial terms of the deal weren't disclosed--though Microsoft reportedly paid $1 billion for Xandr--but AT&T did.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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