Martech
APRIL 12, 2022
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., Canada, India, and the UK.
IAB Tech Lab
APRIL 12, 2022
OpenRTB 2.6 is the latest update to the industry’s standard communication protocol. The recent additions to OpenRTB 2.
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Martech
APRIL 12, 2022
Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the IAB and PwC. Marketers are all-in with digital video channels like CTV, as well as emerging platforms like TikTok. The numbers from “IAB Internet Advertising Revenue Report: Full Year 2021” show promising revenues in these spaces, even though measure and identity resolution
PubMatic
APRIL 12, 2022
Delivering customer value is predicated first and foremost on listening. As Rocky Balboa told the young Adonis Creed, “You can’t learn anything when you’re talking. That’s a fact of life.” At PubMatic, we have seen that understanding the problems customers have is critical to building the foundation to deliver a product or service that solves for those problems.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
APRIL 12, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may the wind blow your troubles away. When Jim Stengel was CMO of Procter & Gamble he would visit all the marketing departments once a year (there were and are a lot of them).
InMobi
APRIL 12, 2022
Generation Z: Roughly defined as those born between 1997 and 2012, were the first truly digital native – and mobile first – generation. As such, the habits and practices of Gen Z have disrupted business as usual perhaps more than any other generation before them. For most marketers today to be successful, they need to able to effectively reach and influence Gen Z.
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More About Advertising
APRIL 12, 2022
Will the metaverse see as many casualties as the internet, indeed social media? One of the most spectacular occurred when Rupert Murdoch, justly lauded for his commercial nous, bought social media site Myspace. He paid $580m in 2005, signed a $900m ad deal with Google a year later. In 2011 he sold it for $35m. The post MAA blast from the past: Rupert Murdoch’s Myspace first appeared on More About Advertising.
Martech
APRIL 12, 2022
A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic and enhance downstream metrics like conversions, leads and sales. Join Conductor in a live webinar and learn the basics of a hub and spoke model. You’ll also take away a four-step process you can use to rank higher. Register today for “ 4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing ” presented by Conductor.
More About Advertising
APRIL 12, 2022
It hasn’t been the best of weeks for Droga5 London: it lost the Barclaycard account to BBH and now high profile CCO David Kolbusz (below) is leaving for pastures new. He is being replaced by Shelley Smoller. Kolbusz said: “I look back on my time at Droga5 with an enormous amount of fondness and gratitude. The post David Kolbusz to leave Droga5 – is this another sign of adland’s creative brain drain?
Adtaxi
APRIL 12, 2022
Contact us. Ecommerce businesses strive to create easy transactions and satisfactory experiences. However, there will inevitably be times when things simply don’t measure up for every buyer. The rise in ecommerce options has made consumers more discerning, too. According to a survey from PwC , “73% of all people point to customer experience as an important factor in their purchasing decisions.
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More About Advertising
APRIL 12, 2022
Facebook (Meta as it now is) is giving the metaverse its best shot, as is agency Droga5 New York. Here’s a newish one, with a plug for personalized ads – so that’s the cunning plot! Well there’d better be one because many of us are still none the wiser. 3D spaces in the Metaverse let. The post Droga5 takes us for new trip into Meta’s mysterious verse first appeared on More About Advertising.
Unruly
APRIL 12, 2022
The concept of first ad slot targeting is not new. In fact, it’s existed for decades in traditional, linear television environments. Brands that want their advertisements as close to the entertainment as possible have long been able to do so – thus maximizing brand awareness and their media investment. The challenge, however, is that this offering was not yet available in connected TV (CTV) environments, where consumers are continuing to shift their attention.
More About Advertising
APRIL 12, 2022
Leagas Delaney has won a major pitch to work with Bosch Home Appliances – part of the BSH Group – to create an integrated creative campaign and platform highlighting the company’s purpose and values. Working with the Bosch global brand team, the campaign will be aimed at strengthening consumer connection to Bosch and spark a. The post Leagas Delaney wins Bosch global brand purpose brief first appeared on More About Advertising.
Relevant-Digital
APRIL 12, 2022
Publishers are constantly looking for new ways to increase their advertising revenue. One of the ways to have grown in popularity in recent years is Ad refresh, which is already being used by thousands of Premium publishers to commercialize their advertising inventory.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Chief Martech
APRIL 12, 2022
This is the 8th year we’re running The Stackies. It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. I’d encourage you to participate (deadline for entries April 29). It’s a fantastic way to contribute to our community’s understanding of how martech fits into the function and flow of modern marketing.
Martech
APRIL 12, 2022
Publisher-side platform Brightcom is partnering with Intent IQ, an identity verification firm. This will allow Brightcom to use Intent IQ’s bid enhancement service. The aim is to better authenticate IDs amid the decline of 3rd-party cookies and maximize monetization of Brightcom’s publishers’ portfolio. . Get the daily newsletter digital marketers rely on.
Digital Ad Blog
APRIL 12, 2022
In the midst of the digital era, it’s understandable to assume that almost all marketing in 2021 takes place online. According to Scott Hirsch CEO of Media Direct, though, multi-channel marketing – a marketing approach that combines multiple promotional channels into one cohesive strategy – is here to stay. With the right strategy, Scott Hirsch CEO assures his clients that multi-channel marketing can be a powerful tool and one that is likely to remain a viable tool for many yea
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