Martech

MARCH 21, 2022

In a marriage of the superficial and the timeless, NFTs linked to photos of the endangered Ukrainian way-of-life, are being auctioned to raise funds for the embattled nation. Indestructible Donation is the result of a collaboration between a community of Ukrainian photographers and Publicis Groupe’s Performics Mercerbell agency of Sydney. There are 40 NFTS which document the nation’s cities, culture, and heritage.

MarTech 100

MarTech Agency Marketing Communications 100

More About Advertising

MARCH 21, 2022

It’s World Down Syndrome Day (it’s always one day or another but this seems more worthwhile) and charity CoorDown is marking it with a campaign from New York agency SMALL to promote the right of people with Down Syndrome to “experience romantic and sexual relationships and receive correct and accessible information to enjoy a full.

Agency 75

Agency Advertising Media 75

Martech

MARCH 21, 2022

Today, Edison Interactive, a CMS focused on connected devices, announced that Vistar Media is integrating with a platform they developed in order to bring ads to displays in golf carts. The platform – called Shark Experience presented by Verizon – will run ads bought programmatically through Vistar Media. Shark Experience presented by Verizon was developed in collaboration with golf legend Greg Norman (aka The Shark) and golf cart maker Club Car.

Media 93

Media Advertising Impressions MarTech 93

AdPulp

MARCH 21, 2022

Surfshark, a VPN company based in Lithuania, has experienced a 3500% surge in sales inside of Russia since February 24th–the day Russia invaded Ukraine. According to Surfshark’s analysis, the Russian telecoms regulator Roskomnadzor has forced Google to delist more than 36,000 URLs that link to VPN services over the past month. The most significant spike […].

Media 74

Media 74

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MARCH 21, 2022

Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say that they are more efficient than prior to COVID, according to a recent McKinsey & Company survey. A third said they were “much more” efficient; 41% said they were “somewhat more” efficient.

MarTech 92

MarTech Marketing 92

Smaato

MARCH 21, 2022

Welcome to our Trend Alert series! We recently published our 2022 Global Advertising Trends report, and will be sharing insights, data, and trendy topics from the report in this newest blog series. This week, we’re taking a look at online and in-app grocery shopping, and how this relatively new ecomm/mcomm. The post Grocery eCommerce Really Delivers appeared first on Smaato.

eCommerce 59

eCommerce Advertising 59

InMobi

MARCH 21, 2022

For QSR and retail brands in particular, what is the value of apps? In particular, does it make sense for these brands to invest in their own mobile apps and try to have more daily active users? That’s what we wanted to find out. Get the Report Recently, the InMobi Pulse team conducted an investigation to see if app owners (i.e., the people who have a brand’s app on their mobile device) are more or less likely to visit a brand’s physical storefronts as compared to non-app owner

Retail 52

Retail Mobile Ads Advertising Marketing 52

Digital Remedy

MARCH 21, 2022

As the consumer journey has grown increasingly complex, marketers have been forced to extend their reach over a diverse ecosystem of media. Considering that it takes an average of 56 touchpoints to drive a consumer to make a purchase, determining which of those touchpoints, sealed the deal feels seemingly impossible. The reality is, it likely wasn’t just one exposure, but a series delivered at specific times, in a specific order, over specific channels and devices—an experience unique to each co

Advertising 52

Advertising Conversion Rate Conversion Audience 52

InMobi

MARCH 21, 2022

The onset of the pandemic has changed consumer behavior across the globe, and further accelerated the adoption of a mobile-first economy in Indonesia. This change is evidently seen during Indonesia's most celebrated festival – Ramadan. While lockdowns and social distancing have previously posed setbacks to the Indonesian shopper, the spirit of resilience and positivity emerges stronger than ever before.

Audience 52

Audience Food ROI Cookies 52

Digital Remedy

MARCH 21, 2022

As the consumer journey has grown increasingly complex, marketers have been forced to extend their reach over a diverse ecosystem of media. Considering that it takes an average of 56 touchpoints to drive a consumer to make a purchase, determining which of those touchpoints, sealed the deal feels seemingly impossible. The reality is, it likely wasn’t just one exposure, but a series delivered at specific times, in a specific order, over specific channels and devices—an experience unique to each co

Advertising 52

Advertising Conversion Rate Conversion Audience 52

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Advertising

InMobi

MARCH 21, 2022

As advertisers double-down on mobile-first strategies in 2022, InMobi enables brands to truly connect with their consumers across the marketing funnel on mobile. As a nod to Godrej Consumer Products Limited's (GCPL) incredible mobile-first campaign, InMobi brought home 4 prestigious awards from the 8th edition of the Indian Marketing Awards (IMA).

Marketing 52

Marketing Brand Lift Communications Audience 52

Martech

MARCH 21, 2022

Infutor’s suite of identity data and identity resolution services are now integrated in Snowflake’s Media Data Cloud. This allows Snowflake’s brand, agency, platform and publisher clients the ability to enrich and activate first-party data and utilize data clean rooms. Infutor says the integration will extend its identity resolution platform and let marketers construct a better, 360-degree view of customers in secure, privacy-forward environments.

Media 92

Media Cookies MarTech Agency 92

Single Grain

MARCH 21, 2022

TikTok has become the new social media platform of choice for brands worldwide. The reason for this is simple: TikTok has an unquestionable advertising potential. Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns.

Agency 59

Agency SEO Media Audience 59