Thu.Mar 17, 2022

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Cable TV subscriptions set to drop below 50% of all US households

Martech

Fewer than half of all U.S. households will have a cable TV subscription by 2023, according to a new study. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022. That is 49.5% of all U.S. households. This continues the cord cutting trend that’s hit cable very hard. From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 million households).

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Privacy Sandbox on Android: What Publishers Need to Know

Smaato

On February 16, Google announced a multi-year initiative to build the Privacy Sandbox on Android. Their goal is to introduce new and more privacy-first advertising solutions. As many in the industry pointed out, this is likely the first step on Google’s winding road to eventually deprecating Google Advertising ID (GAID). The post Privacy Sandbox on Android: What Publishers Need to Know appeared first on Smaato.

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Why real-time personalization drives loyalty and growth at scale

Martech

80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth and efficiency for your business. But getting started on the personalization path is easier said than done, especially with competing priorities across your business’ teams.

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Industry Spotlight Q&A With Alex Crowe, Head of Asda Media Partnerships, Asda

InMobi

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Asda's Alex Crowe. Get the Report What do you think retail media can deliver for advertisers that other channels cannot? Retail media offers FMCG brands the opportunity to talk to customers at the point of purchase.

Media 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Validity for Good uses email verification methods to deliver critical messages

Martech

Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times.

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Weekly Roundup: Contextual Advertising Scrapes Data, Apple’s ATT, Ad Revenues in 2021, and More

Automatad Inc.

Share. Tweet. Share. This Week’s Highlights. Does contextual advertising scrape data unfairly? Ad spending increased across digital and print channels in 2021. iOS app publishers’ new data collection methods. Publishers’ role in data collection as TCF is in jeopardy. Bloomberg’s tactics increased total revenue by 48% in 2021. Does Contextual Advertising Scrape Data?

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Burning Down the House: FTC Accuses HomeAdvisor, Inc. of Deception in Selling Leads for Home Improvement Projects

All About Advertising Law

On Friday, March 11, the Federal Trade Commission (FTC) filed an administrative complaint against HomeAdvisor, Inc., charging it with using deceptive and misleading tactics to sell leads for home improvement projects to small businesses, including small “gig-economy” workers. The action underscores the current administration’s effort to protect workers, especially those engaged in the gig economy through large platforms.

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Good morning: The measurement challenge

Martech

Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice, cut once” is some of the best advice there is. Especially if, as in marketing, your measuring stick frequently changes. Google’s decision to end the use of third-party cookies in Chrome is one such. That means an end to view-through conversions, a favorite way for folks to prove the ROI on digital advertising.

ROI 103
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6 Big Myths Of Connected TV, Debunked

Flashtalking by Mediaocean

Ask five people about the potential of connected TV (CTV) and you’re likely to get 10 different answers. That’s because, as exciting as CTV is, it’s massively misunderstood. Plenty of myths and misconceptions abound. Here’s what is true: CTV is one of the fastest-growing channels in digital advertising, projected to reach $29.5 billion in 2024. That’s more than double the spending in 2021.

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Why we care about RevOps: A marketer’s guide

Martech

The siloing of marketing and sales has never been good for business, and organizations are starting to agree. That’s given rise to RevOps, short for revenue operations, which is a relatively new organizational structure that seeks to improve alignment between marketing, sales and customer success by bringing separate operation teams together, establishing one reporting line and driving common revenue goals.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks