Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic.

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More About Advertising

FEBRUARY 10, 2022

Independent communications consultancy Harbour Collective has been appointed as strategic and creative partner for London-based fintech Soldo. Soldo, launched in 2015, is a spend management tool that combines a web platform, mobile app and pre-paid cards to help businesses control and automate spending. Soldo currently has 26,000 customers, ranging from SMEs to large multinationals across.

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Martech

FEBRUARY 10, 2022

For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders will commit a sizeable chunk of their budget to create and air a commercial during the big game. But even if they don’t, they can use this time to draw attention to new messaging, or to achieve other marketing goals.

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More About Advertising

FEBRUARY 10, 2022

Many Americans find the Brits’ obsession with schmaltzy Christmas ads quite baffling, and the feeling is often reciprocated when it comes to the overblown Super Bowl spots that come thick and fast at this time of year. Meta (owner of Facebook and Instagram) and agency Anomaly have chosen an out-of-work animatronic dog to tempt us. The post Meta’s Super Bowl ad by Anomaly New York teaches an old dog new tricks first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

FEBRUARY 10, 2022

On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to a published report based on a source who asked not to be named. This could mean that marketers on the fence about whether they should get into the NFT game could have support if their business is a Salesforce customer, or if other major tech companies decide to provide a similar cloud service.

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More About Advertising

FEBRUARY 10, 2022

When you get to the bottom of a pack of Pringles you tip it up, don’t you, and the last one falls out. Not so according to the Kellogg’s brand in this year’s Super Bowl effort from Grey New York, you stick your mitt in and get stuck. On such conceits are great marketing ideas. The post Pringles gets stuck in to the Super Bowl first appeared on More About Advertising.

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More About Advertising

FEBRUARY 10, 2022

Paris-based Criteo must be the first ad tech firm to splash out the dollars on a Super Bowl ad. The company, which describes itself as the “commerce media platform for the open internet,” is running a lively, if somewhat mystifying, spot in New York, San Francisco and Chicago. Criteo says it’s trying to spark a. The post Ad tech Criteo takes net neutrality plea to the Super Bowl first appeared on More About Advertising.

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AdvertiseMint

FEBRUARY 10, 2022

Are you thinking of buying an Amazon FBA business? If so, it’s important to do your homework first. In this blog post, we will discuss some of the things you should consider before becoming a new owner and seller. We’ll cover what Amazon FBA is, why someone would want to buy an existing FBA business, benefits and potential drawbacks, plus some key questions a potential buyer should ask before investing in one.

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More About Advertising

FEBRUARY 10, 2022

The appointment of joint CEOs always has a rather temporary look about it so Tammy Einav and Mat Goff at adam&eveDDB, the UK’s biggest creative agency by billings, have done remarkably well to keep it going since 2016, taking over from agency co-founder James Murphy who was embarking on the path that led to the. The post Tammy Einav takes top role at adam&eveDDB – Mat Goff heads to New York first appeared on More About Advertising.

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Clearcode

FEBRUARY 10, 2022

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — Topics API.

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More About Advertising

FEBRUARY 10, 2022

Interpublic (IPG) has nosed ahead in the Q4 and full year 2021 ad holding company reporting stakes with Q4 net revenue of $2.55bn (up 11.6% on 2020) and organic net revenue growth of 11.7%. For the full year Interpublic registered a net revenue increase of 12.9% with organic revenue up 11.9%. Both Publicis and Omnicom. The post IPG noses ahead of rivals with 11.9% 2021 organic growth first appeared on More About Advertising.

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Martech

FEBRUARY 10, 2022

“Build versus buy” in the context of technology marketplaces is a long-running debate. At Real Story Group, we see this debate getting revisited for marketing tech stacks, particularly for customer data platforms (CDPs). Is there a single right approach? I don’t think so, but the details matter here. So let’s dig in. Build vs. buy.

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InMobi

FEBRUARY 10, 2022

Sudhanshu Saxena is InMobi’s Director of Supply Partnerships for Southeast Asia. He recently shared his experiences and insights on what it is like to work with InMobi. Sudhanshu takes us through his journey, revealing his more playful yet ambitious side – giving us a glimpse into how he takes on everything in life. Here are the key takeaways: His Journey at InMobi Sudhanshu Saxena: “I joined InMobi in 2010, which means I have completed my 11th year with the organization.

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