From the MAA archive: Direct Line’s Piers Newson-Smith picks his Desert Island Ads
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DECEMBER 27, 2021
Desert Island Ads has been a feature of MAA throughout: disappointingly few clients over the years but Direct Line’s Piers Newson-Smith did his duty back in 2019. Piers Newson-Smith is head of brand and digital strategy strategy at Direct Line Group. He was the architect of Direct Line’s ‘Fixer’ repositioning and led Green Flag’s 2017.
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