Wed.Sep 15, 2021

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Lester Wunderman, Ad Legend

AdPulp

“Data is an expense – knowledge is a bargain. Collect only data that can become information, which, in turn, can become knowledge. Only knowledge can build on success and minimize failure. A company is no better than what it knows.” —Lester Wunderman, from his book Being Direct Lester Wunderman was born in Bronx, New York […]. The post Lester Wunderman, Ad Legend appeared first on Adpulp.

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Marcus Rashford and Google join forces to demonstrate the power of questions in Uncommon’s new ad

More About Advertising

Google has teamed up with Marcus Rashford, the “voice of change,” to make the valid point that by asking questions and developing understanding, we can become closer as individuals and as a society. As well as the ad, there is plenty of social media activity based around allyship, with Radio 1 DJs Nick Grimshaw and. The post Marcus Rashford and Google join forces to demonstrate the power of questions in Uncommon’s new ad first appeared on More About Advertising.

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Signals21 – The award-winning virtual content series for marketers is back

Martech

We are in the midst of a great flux for marketers. Merely a few years ago, the brand and customer relationship used to be a little more straightforward. Detailed and convivial buyer personas would be crafted, CRMs loaded with masses of aggregated data sets, and if they so wished, marketers could still claim humble successes from spray-and-pray philosophies.

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Concern Worldwide harnesses fake news to curb poverty

More About Advertising

Levelling up seems to be on many people’s minds as the rich get richer (and the rest of us don’t) even although the world, as some believe, is going to hell in a handcart thanks to climate change, Covid and Mark Zuckerberg (not everyone believes this.) Concern Worldwide is a long-established Irish NGO which seeks. The post Concern Worldwide harnesses fake news to curb poverty first appeared on More About Advertising.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Latest Customer Engagement Trends And Benchmarks From Southeast Asia

InMobi

This is a guest post brought to you by InMobi in collaboration with MoEngage In 2020, over 40 million people in six countries across Southeast Asia - Indonesia, Singapore, Malaysia, the Philippines, Thailand, and Vietnam, came online for the first time. This trend led to Southeast Asia becoming one of the world’s fastest-growing internet markets containing, arguably, the largest number of digitally engaged users.

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UK ad industry lines up against Channel 4 sell-off

More About Advertising

The UK ad industry is lining up against the Government’s mad, mean-minded plan to sell off broadcaster Channel 4 with Campaign (subscription required) orchestrating an open letter against the plan, claiming C4 “plays a key role in offering diverse programming and ensuring media plurality for viewers and advertisers alike.” Furthermore it is on track to.

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Buy High Converting Traffic: Full Guide with Tips and Places to Buy Traffic From

Smarty Ads

The Internet is getting more and more competitive today. Every minute 500 hours of content is uploaded on YouTube, 695,000 stories are added on Instagram and 70 million messages are being received. Every business has to somehow withstand this competition to attract users to their websites. One of.

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Media Buying: An Industry Guide

Admixer

Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry. The post Media Buying: An Industry Guide appeared first on Admixer.Blog.

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It’s day two of MarTech: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today is Day 2 of MarTech! There are many more keynote presentations, strategy talks, workshops and Q&A opportunities in today’s conference schedule.

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Chairwoman Khan Driving the Omnibus

All About Advertising Law

Since the appointment of Chairwoman Khan to the FTC this past summer, the three Democratic commissioners have pushed through 15 omnibus resolutions authorizing staff to use compulsory processes without additional approval from the Commission. Although the use of blanket authorizations is old hat at the FTC, the practice remains controversial because it allows staff to issue civil investigative demands (CIDs) and subpoenas to companies and individuals without consulting with the Commission, as lo

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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From Big Data to Big Ops: Brinker breaks down the big shift in MarTech keynote

Martech

Every marketer has seen that crowded graphic of the marketing technology landscape , which gets set in smaller print every year as the number of vendor logos balloons, now, to over 8,000 and counting. “This explosion of software is happening everywhere,” said Scott Brinker, creator of the graphic and also Editor of chiefmartec.com and VP Platform Ecosystem for Hubspot.

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Why marketing ops professionals are on the front lines

Martech

“Marketing operations is one of the fastest-growing marketing professions — and it shows no signs of slowing down.” That’s how Darrell Alfonso, who works in Global Marketing Operations for Amazon Web Services, kicked off day two of MarTech. There are currently no fewer than 61,000 job openings on LinkedIn which refer to “marketing operations” in the U.S. alone.

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