AdExchanger
OCTOBER 16, 2022
On the mobile web, outstream is in, and instream is out. With its latest guidelines, the IAB Tech Lab has effectively ended instream, declaring outstream the primary path for web video inventory. This shift will mean incredible things for the advertising ecosystem, writes Eric Hochberger, CEO of Mediavine – namely, a transparent buying and selling experience for video inventory that should help supply and demand.
Digiday
OCTOBER 16, 2022
Twitch is still the largest livestreaming platform by a significant margin, but recent changes to the way it doles out subscription revenue have spooked some creators into changing how they stream — or considering a jump to other platforms. For years, Twitch has signed special agreements with top streamers to give them a more favorable 70/30 split of subscription revenue.
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AdExchanger
OCTOBER 16, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ARPU Kidding Me? Netflix released details about its ad-supported tier last week. One interesting tidbit dropped by Chief Operating. Continue reading » The post Can AVOD Netflix Beat Ad-Free Out The Gate?; The End Of Instant Articles appeared first on AdExchanger.
Digiday
OCTOBER 16, 2022
As part of ESPN’s strategy to establish ESPN and ESPN+ as the “home of hockey,” the company is tapping TikTok to target Gen Z viewers and hockey fans. To do so, ESPN is working with creative agency Fallon for the 2022-2023 National Hockey League season to engage with fans through TikTok, with a new ad spot and efforts to grow the sport as a whole. “We hope to use TikTok to showcase the personalities and identities of the NHL stars in a way fans don’t normally see on
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Rob Campbell
OCTOBER 16, 2022
Look at that photo. Look at my kids. Yes, I appreciate one is a cat, but she isn’t to me. She’s my demanding, complaining, cranky daughter who – bizarrely – is also a grandmother. But only in age. While also being Otis’ ‘kitty sister’ We had Rosie for 7 years before Otis came around. And when he did, everything changed.
Digiday
OCTOBER 16, 2022
On the final day of Digiday’s Media Buying Summit , we heard from speakers on data clean rooms, preparing for a cookieless world and the environment of app tracking transparency. Given the challenges around data privacy concerns, it seems like the advertising industry is sold on using data clean rooms. Jillian Tate, svp of media at Bounteous, spoke to Digiday about how popular data clean rooms actually are and whether they will become the silver bullet as third-party cookies disappear.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
OCTOBER 16, 2022
More than 10,000 people are expected to descend in-person upon the Lower East Side of Manhattan for this year’s Advertising Week New York, which will once again be a hybrid event. While there’s general excitement for its quasi-post-Covid return, the looming threat of economic uncertainty has put a damper on things, according to marketers who are going to this year’s event. “The big elephant in the room is what’s happening with the economy,” said Laurel Rossi,
Playwire
OCTOBER 16, 2022
Key Points. A Data Management Platform (DMP) is a complex piece of technology that requires a ton of manual labor for it to function in a useful way. Not every DMP functions in the same way or includes the same features or capabilities. There are a variety of DMP features that you will want and need to know before you can make a decision about which DMP is right for you.
Digiday
OCTOBER 16, 2022
As the economic ground grows more uneven, ad sales will play a significant role for publishers as they forge their path through a downturn. But how exactly will those ad sales break down? For instance, it’s unlikely that direct-sold ads and programmatic ads will bring in revenue identically. To find out more, Digiday+ Research surveyed nearly 200 publisher professionals between the first and third quarters of this year, and found a difference growing between how publishers make money from
Playwire
OCTOBER 16, 2022
Key Points. A Data Management Platform (DMP) is a complex piece of technology that requires a ton of manual labor for it to function in a useful way. Not every DMP functions in the same way or includes the same features or capabilities. There are a variety of DMP features that you will want and need to know before you can make a decision about which DMP is right for you.
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Digiday
OCTOBER 16, 2022
Early on in the pandemic, many fitness brands had to completely retool their offerings, moving classes online and finding ways to keep consumers tuning in. Over the last year or so, many of those same brands have had to completely reverse course and work to get people back into studios. Orangetheory is among those brands. Orangetheory reworked its business and marketing efforts to keep pace with the pandemic — offering at-home workouts and rolling out content for its YouTube channel, for e
AdPushup
OCTOBER 16, 2022
As we move further ahead in the digital revolution, the population’s interests and, along with it, the market behaviour keep evolving. It has been viewed that the average social media user is bound to spend a hundred minutes daily watching videos. And accordingly, 93% of the brands who keep trying to grasp the attention of [.].
Digiday
OCTOBER 16, 2022
Last week’s Digiday Media Buying Summit, held in Palm Springs, Calif., Oct. 12-14 featured a strong roster of C-suite speakers from across the media agency spectrum, expounding on subjects ranging from programmatic’s inevitable dominance to ground-breaking consumer research. But illuminating insights come from the unvarnished and honest thoughts of the people in the agency business who do the day-to-day work.
Martech Series
OCTOBER 16, 2022
Shopify merchants can capture customer video reviews at scale, publish videos to their stores, and allow shoppers to search inside videos to expedite their purchase decisions. Vyrill announced it is launching an In-Video Search app for Shopify merchants to deliver on their 3 most important KPIs – customer acquisition, page engagement, and revenue.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
OCTOBER 16, 2022
First-party data is like a secret sauce for advertisers, media companies and tech platforms. And with ad buyers and sellers increasingly planning to transact against their first-party data sets, they have to figure out to what extent they may or may not need to share that secret sauce with others. ID-based matching has been the primary way that companies have used clean rooms to make their data available to others.
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