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NOVEMBER 25, 2021

Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its 193 member states to adopt its Recommendation on the Ethics of AI. That is, stop A1-powered cookies spying on us. Maybe it should have a word with the media buying fraternity too. With The Cookie. The post Unesco launches confuse-a-cookie kit with DDB Paris first appeared on More About Advertising.

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Lemonads

NOVEMBER 25, 2021

Establishing a successful blog is a great way to take control of your working hours, specialize in something you’re passionate about, and most importantly, make a good living. While there are a few different ways to monetize a blog, the best alternative is affiliate marketing. In simple terms, affiliate marketing is a strategy where companies that want to promote their products (advertisers) get help from affiliate marketers to generate leads.

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NOVEMBER 25, 2021

It isn’t just adland that’s transfixed by science these days, the pandemic has brought the men (and women) in white coats to all of us, even to the point of the UK government trumpeting “the science” at every opportunity, even though science changes more rapidly than a lizard sheds its skin. 40 years ago Zanussi. The post MAA blast from the past: The Appliance of Science first appeared on More About Advertising.

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NOVEMBER 25, 2021

An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but even these, in hindsight, seem mired in a post-Covid gloom. Lots of big media reviews too but these are now par for the course. It’s as though as soon as a client concludes one review, The post Maybe adland needs a miracle or two: MediaCom claims creative breakthrough first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

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NOVEMBER 25, 2021

This three-minute Christmas epic is good enough to keep you watching, and has a couple of rewarding twists at the end. Although just when you think it’s taken a tragi-comic turn, Apple dials up the soppiness to a new level. It was shot on an iPhone 13 Pro by Jason Reitaman, who directed the new. The post Apple's 'Saving Simon' star tries to hold on to the Christmas spirit all year round first appeared on More About Advertising.

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