Adweek
SEPTEMBER 16, 2022
YouTube continues to encourage usage of its YouTube Shorts short-form video option across its platform, and the latest example is the rollout of the option for creators to reply to comments with Shorts. The Google-owned video platform said in a support post, "Creators: We heard that you want to be able to feature comments posted.
Martech
SEPTEMBER 16, 2022
It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.
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Adweek
SEPTEMBER 16, 2022
The word "luxury" has many meanings, but the one constant is that it can be attained by anyone at any level in life regardless of age, lifestyle or income level. "For some, luxury can be time alone. For some, it can be dressing up," Darren "Daz" McColl, chief marketing officer of Neiman Marcus, told Adweek.
Martech
SEPTEMBER 16, 2022
At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage is the largest liquor distributor in New Jersey, with annual sales well in excess of $1 billion.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 16, 2022
It's not everyday that a condiment gets its own full-scale musical number--much less one that harkens back to classic animated flicks--but Heinz has just dropped a spot that's positively Disneyesque. The 60-second ad for ketchup is stuffed with tropes of the family-friendly genre, including a catchy theme song with soaring vocals, a cameo by a.
Martech
SEPTEMBER 16, 2022
Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. Merchants will be able to target recent, repeat and high spending shoppers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 16, 2022
Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like.
Adweek
SEPTEMBER 16, 2022
YouTube is experimenting with a new machine learning technology that reformats video shot in landscape mode into square or vertical formats, based on how the viewer is watching YouTube. The Google-owned video platform said its ML model detects key elements in the video--faces, key objects, logos, motion, text--and breaks that video into scenes, ensuring that.
More About Advertising
SEPTEMBER 16, 2022
The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser is out of the blocks with Lionel Messi, Neymar Jr and Raheem Sterling entering the arena via the tunnel. All three (from different countries) at the same time: have FIFA changed the rules? And someone. The post Budweiser kicks off World Cup bid – with own goal first appeared on More About Advertising.
Adweek
SEPTEMBER 16, 2022
If you walk through life reeking of booze, you might be considered a lush, fairly or not. But a cheeky brand called Monkey Shoulder and actor-comedian Joel McHale are here to turn that notion on its head. It's perfectly acceptable to smell like whisky, according to the spirits company and its spokesman, if that scent.
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AdExchanger
SEPTEMBER 16, 2022
Oracle is big. Huge. It’s one of the largest enterprise software cloud service providers in the world and one of the largest data brokers in the US. It employs around 143,000 people, generated more than $42 billion in revenue during its fiscal year 2022 and has made more than 100 acquisitions over the years, including. Continue reading » The post You Can Accuse Oracle Of A Lot Of Things, But Having Detailed Profiles On ‘5 Billion’ People Isn’t One Of Them appeared first on AdExchanger.
Adweek
SEPTEMBER 16, 2022
There are more opportunities for brands today to engage with Hispanic audiences than ever before. But the audience continues to be underserved and underrepresented. NBCUniversal Telemundo Enterprises has built its audience by and for U.S. Hispanics, staying on top of the culture and trends that drive this vibrant audience. In 2022, that means tapping into.
Marketing Dive
SEPTEMBER 16, 2022
A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.
Adweek
SEPTEMBER 16, 2022
There's never been a more exciting time for the Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe. Under Keith Dawkins' newly appointed leadership, the basketball brand has a unique opportunity to reach an entirely new and diverse.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
SEPTEMBER 16, 2022
Marketers and analysts have utilized analytics to improve customer experience (CX) for so many years that it’s tempting to assume we’ve seen it all. However, the pandemic-era digital acceleration has shown there’s room for organizations to get more CX value from their data insights. In fact, Forrester predicts firms that make data-driven decisions will be three times more likely to outperform their competitors in terms of CX improvement.
Adweek
SEPTEMBER 16, 2022
Isn't it always the case? Still--more than ever, perhaps--consumers seem to want it both ways: "My data privacy is super important to me, and I expect a personalized experience wherever I encounter your brand." It's hard to fault customers for wanting to have their cake and eat it, too.
Martech
SEPTEMBER 16, 2022
HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. The CRM records received a variety of updates in functionality useful for managers to quickly find the information they need.
Adweek
SEPTEMBER 16, 2022
Shake Shack had a strange start. The fast-casual restaurant chain began as a hot dog cart called I Taxi. Its purpose: raise money to rejuvenate New York City's Madison Square Park. Today, Shake Shack is a publicly traded company with more than 350 locations around the world. Together, these stores generated more than $1.1 billion.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
SEPTEMBER 16, 2022
Many people start a business, but not all of them become successful. Why so? There are a few things that keep a few ahead of the game. One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction.
Adweek
SEPTEMBER 16, 2022
Businesses on Instagram can now accept payments within direct messages, enabling customers to complete transactions without leaving the application and providing a more personalized and convenient shopping experience. The new option is only available to eligible sellers with professional accounts on Instagram. Those sellers can go to the professional dashboard and tap "get paid in.
AdExchanger
SEPTEMBER 16, 2022
There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. New sites pop up virtually overnight with millions of impressions, sucking up ad dollars and hurting campaign performance, writes Tal Almany, VP of publisher development at Kargo.
Adweek
SEPTEMBER 16, 2022
Kristin Cavallari doesn't want to be the face of her brand. As the founder and chief executive officer of skin care and jewelry company Uncommon James, the former reality TV personality set out to create an empire that could stand on its own reputation. At Brandweek Miami, the former Laguna Beach and The Hills star.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
SEPTEMBER 16, 2022
Streaming has a Hispanic underrepresentation problem. Hispanic Americans accounted for nearly 20% of the US population in the latest census in 2020, but Latino actors were cast in only 5.5% of the roles in digital programming during the 2019-2020 broadcast season, according to UCLA’s most recent Hollywood Diversity Report. The representation gap is even wider.
Adweek
SEPTEMBER 16, 2022
Hardware retailer The Home Depot has named Molly Battin as its senior vice president and chief marketing officer. Starting on Oct. 3, Battin will join from Delta Air Lines where she was svp, global brand marketing after nearly three years in the role.
Marketing Dive
SEPTEMBER 16, 2022
McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.
Adweek
SEPTEMBER 16, 2022
It's no secret that the hospitality industry underwent a tremendous setback for a significant portion of the pandemic. While major brands are still trying to recover, Marriott is making a comeback with a laser focus on adapting to changing consumer travel behavior.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
SEPTEMBER 16, 2022
Every year from September 15th through October 15th, we celebrate Hispanic Heritage Month to pay tribute to Hispanic Americans nationwide, especially those whose achievements and contributions make a daily mark on society. During HHM, we recognize those who inspire others to succeed; representation is everything. In advertising technology specifically, very few Hispanic/Latinx people are running the show.
EGC Group
SEPTEMBER 16, 2022
The back-to-school season is practically over. The gradual buildup to the holiday shopping season will become a rush before we know it. As the economy continues to be a top-of-mind worry, compounded by lingering concerns of COVID-19, many brands and businesses wonder where they should focus their energies, resources (and budget dollars) in order to finish out the year on a strong note.
Marketing Dive
SEPTEMBER 16, 2022
As consumer preferences change due to economic uncertainty and the retreat of pandemic restrictions, loyalty is shifting, according to a Brand Keys survey.
AdExchanger
SEPTEMBER 16, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads Vs. Cachet The New York Times isn’t shy about castigating Meta for its central role in the creeptastic-sounding surveillance economy. But NYT is following the Facebook playbook of acquiring cool, ad-free properties, giving them a few months to acclimate, then plugging them.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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