Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Born in India, he immigrated to Canada five years ago, becoming a full-fledged citizen just before we spoke last month. Below is the transcript of our conversation. How did you come to be in marketing? What was the path that brought you here? I started as a journalist covering the media, entertainment and technology space back in India in 2013.

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Smart Insights

MAY 4, 2022

Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an … The post Need to create a winning marketing campaign? Plan your strategy across the RACE Framework. appeared first on Smart Insights.

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Martech

MAY 4, 2022

Marketing is more complex than ever. And its evolution is accelerating. Agile, automation, blockchain, attribution… web3, DMP, CDP, DKIM… the metaverse …. Keeping up is essential. Are you? Test your martech IQ with our fun and informative 10-question quiz! The post So you think you’re a martech genius? appeared first on MarTech.

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TechCrunch Ads

MAY 4, 2022

Instagram is testing a new “Get Quote” button with select businesses on its app, Meta announced on Wednesday. The new button allows users to set up custom questions to ask customers prior to starting a conversation. Once customers fill out the questionnaire, they can then quickly request a quote from a business about a product or service.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity.

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More About Advertising

MAY 4, 2022

It’s a straightforward message – spend money on your business card and collect points to spend in your personal life – which Dentsu communicates simply. The new campaign is the biggest that Amex has done for its business arm, and does a good job of building the brand all round. Paul Cohen, ECD dentsuMB UK, The post A dentist’s mullet tells a story in Dentsu’s new campaign for American Express first appeared on More About Advertising.

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More About Advertising

MAY 4, 2022

Despite – or perhaps because of – all the upheaval Channel 4 is facing around privatisation, the broadcaster is expanding its in-house agency, 4Creative, starting with the appointment of Katie Jackson as managing director. Jackson, who was promoted to chief operating officer of TBWA last year, previously worked at Grey, Brothers & Sisters and fashion.

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Fashion Agency Advertising 59

Basis

MAY 4, 2022

The following is adapted from Basis Technologies’ guide, Cannabis Advertising in the Roaring 2020’s. For even more cannabis advertising-related insights and statistics, download the guide today. “Of course I know how to roll a joint.”. If you had to guess which celebrity is responsible for the above quote, would you choose A) Snoop Dogg, B) Seth Rogen, or C) Martha Stewart?

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More About Advertising

MAY 4, 2022

Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail software company Profitero. Profitero, which specialises in analytics, will be rolled in with other Publicis tech buys Epsilon (consumer data), CitrusAd retail media planning) and Publicis Sapient (platform specialist) in a bid to cover the.

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Ad Badger

MAY 4, 2022

SUBSCRIBE Let’s say you log into Amazon and what you see is wildly different than last week; you have over. Read More How Do I Use Amazon Ad’s Console Export Feature? [PPC Den Podcast]. The post How Do I Use Amazon Ad’s Console Export Feature? [PPC Den Podcast] appeared first on Ad Badger.

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Education Advertising 52

Advertisement

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Advertising

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MAY 4, 2022

A Jaguar Land Rover ad has been banned by the ASA for misrepresenting what a parking sensor can do. Warning: it won’t stop you backing off a cliff, which is exactly what happens in Spark44’s ad. Jaguar Land Rover’s defence was that there was a boulder near the car that would have been picked up. The post ASA throws Jaguar Land Rover off a cliff in ad ban first appeared on More About Advertising.

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Chief Martech

MAY 4, 2022

Yesterday — #MartechDay, yay! — we released the global 2022 marketing technology landscape , after taking a year off in 2021. It grew a remarkable 24% to 9,932 solutions. To make it readable, we actually made it fully interactive at martechmap.com , where you can search, filter, zoom, and more. It’s pretty wild. But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing.

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More About Advertising

MAY 4, 2022

It seems that it’s back to the office for most of us (in the UK anyway) although government minister the inimitable Jacob Rees-Mogg is none too impressed by the WFH-happy Civil Service’s efforts (they’ve relocated to the Cotswolds it seems.) Branston Pickle and agency Wonderhood Studios say their research (there’s always some cod research behind.

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Martech

MAY 4, 2022

There’s no easy, consistent way to implement agile marketing. At least there hasn’t been until now. We tapped several members of the agile marketing community, from marketing VPs to on-the-ground agile coaches, to help us answer the question, “How can we help our community better implement agile marketing?” As an agile coach and trainer, I want to make going from agile theory to agile in practice easier than it is today.

Marketing 106

Marketing MarTech 106

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

MAY 4, 2022

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited.

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Single Grain

MAY 4, 2022

WordPress is a top content management system that powers 35% of the total active websites on the Internet. It is the preferred CMS for freelancers, small business owners, and large enterprises. And one of the primary reasons for the immense popularity of WordPress is that it is SEO-friendly. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO.

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Ad Monsters

MAY 4, 2022

It’s a big ‘ol data privacy party at this point. We’ve seen privacy legislation go into effect in Virginia , Colorado , California , Vermont, Utah , and now Connecticut will join the fete with the introduction of CTDPA. Last week the Connecticut House of Representatives and Connecticut Senate joined forces to pass the Connecticut Data Privacy Act (CTDPA).

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