Adweek
AUGUST 2, 2024
More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry and setting a trend that could spread across the country. The family-friendly festival, in its 170th year--featuring carnival rides, rock concerts, fried snacks and sweltering weather--was the.
AdExchanger
AUGUST 2, 2024
Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC […] The post A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center appeared first on AdExchanger.
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Adweek
AUGUST 2, 2024
Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz. But before the new eyebrow product hits Glossier's ecommerce website, it's available exclusively to fans in New York, Los Angeles and Chicago who find shoppable posters before Monday. The treasure hunt-like stunt is.
Martech
AUGUST 2, 2024
How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Assessing value with limited information Imagine that I called you out of the blue.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 2, 2024
There are some things money can't buy. One of them is brand love: The places in your heart a company can occupy aren't bought. They're earned. Yet, as long as there's been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit.
Martech
AUGUST 2, 2024
Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. That makes it even more disturbing that they are only successfully identifying 15 to 27% of their site visitors, leaving up to 85% unknown. The statistics come from Bluecore’s “2024 Benchmark Report.” The problem here is illustrated by another statistic from the same source.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 2, 2024
The fight is on to lock in the brands and publishers that will soon be left without a brand safety partner when Oracle officially shuts down Moat at the end of next month. Integral Ad Science CEO Lisa Utzschneider told investors during the company’s Q2 earnings call on Thursday that IAS is “in the thick […] The post IAS Is Battling DV For Moat’s Soon-To-Be-Former Business appeared first on AdExchanger.
Adweek
AUGUST 2, 2024
"Want to grab a beer?" is a common invitation to socialize. A new ad from Heineken emphasizes that the fun had together at a bar can be more important than the actual drink. Developed by creative agency LePub and coinciding with International Beer Day Aug. 2, the "Forgotten Beers" spot presents a series of vignettes.
Martech
AUGUST 2, 2024
Nature is a genius at adaptation. For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning works better if marketers take a cue from how nature approaches change. “Oh, goodie!
Adweek
AUGUST 2, 2024
Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a new commerce-enabled ad feature that allows audiences to purchase food, drinks and other items on-demand while watching the Olympics via QR codes displayed on.
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Seth Godin
AUGUST 2, 2024
We’ve gotten so hung up on famous that it’s easy to forget that there are two kinds of renown. Being known for lowering the standards of discourse, cheating, or whining is a choice, but why would you trade your reputation to become infamous?
Adweek
AUGUST 2, 2024
Hormel Foods' Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with '90s-style R&B. BBDO MW partnered with Squeak E. Clean Studios to develop the 90-second "Duo-licious" music video. As people open pouches of the flavored nut mixes in their living.
AdExchanger
AUGUST 2, 2024
Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away. Google Chrome is proposing an “approach that elevates user choice,” which will undoubtedly mean more opt-outs. But will the opt-out rate be half? Two-thirds? 10%? 90%? For the past week or so, we’ve been so […] The post The Looming Question Of Cookie Consent appeared first on AdExchanger.
Martech
AUGUST 2, 2024
Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Nonetheless, analysts managed to be disappointed about it. Analysts were expecting Amazon to report online advertising sales of $13 billion. Amazon’s advertising growth rate slowed last quarter, down from 24% in the first three months of the year.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
AUGUST 2, 2024
Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year. Meanwhile, Amazon’s net sales increased by 10% in Q2 and profitability doubled from $6.7 billion to $13.5 billion, according to the company’s earnings report on Thursday. Making more than $12 billion in […] The post Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started appeared first on AdExchanger.
Martech
AUGUST 2, 2024
How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. The digital world did little to change this. Attribution and web traffic data aren’t foolproof. Consumers move between devices and online identities. And that makes a thorough understanding of where people come from and where they go online very difficult to understand.
More About Advertising
AUGUST 2, 2024
AI has become a man-trap for some ads, any mention of its merits is likely to provoke one of those contemporary hardy perennials a social media storm. Google has strode into one with this for its Gemini AI tool, suggesting it’s a good way for a child to write a letter to an athletic hero. … The post Google pulls AI Gemini ad after backlash first appeared on More About Advertising.
VideoWeek
AUGUST 2, 2024
With just over a month until DMEXCO kicks off in Cologne, the European ad tech conference previews what’s in store for 2024. It’s almost that time: DMEXCO , Europe’s leading digital marketing and tech event, will finally be opening its doors again at Cologne’s exhibition center. On September 18 and 19, the industry’s big players and newcomers will come together to shape the future of digital marketing, inspired by the event’s motto “Prompting the Future”.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
AUGUST 2, 2024
This week on The Stack: Latest Ad Tech Deals and Acquisitions; Today’s MadTech Daily Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights [.] The post The Stack: Latest Ad Tech Deals and Acquisitions appeared first on ExchangeWire.com.
OpenX
AUGUST 2, 2024
Recently, Gil Sommer , VP of Global Product at OpenX joined Ari Paparo , host of the Marketecture Podcast , to talk about the omnichannel SSP’s ongoing CTV initiative, its pioneering work in curation, and how sustainability is always top of mind in every business decision. Listen to their chat here , and read on for the three biggest takeaways from the conversation. 1.
Ad Monsters
AUGUST 2, 2024
Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences. The streaming wars are entering a new generation, marked by Paramount’s potential revival through Skydance and the emergence of unconventional social media entrants like LinkedIn, X (formerly Twitter), and TikTok.
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