Adweek
JANUARY 16, 2023
At the end of 2022, Paris eclipsed London as Europe's most valuable stock market, knocking the U.K.'s capital squarely out of the position it's held since 2003. The knockout dovetailed with a report from the Organization for Economic Co-operation and Development, which showed the U.K. economy was lagging behind fellow G7 nations.
Martech Series
JANUARY 16, 2023
CommerceNext, the leading U.S. ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences. CommerceNext , the leading U.S. ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences.
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Adweek
JANUARY 16, 2023
Adweek will once again partner with USA Today Ad Meter as viewers choose the best of this year's Super Bowl ad campaigns. Now in its 35th year, USA Today Ad Meter results will be reported by Adweek within hours of the ads having run to discover which big-budget brand campaign proved the most popular with.
AdExchanger
JANUARY 16, 2023
With over half of all TV now consumed via streaming services, measuring it in a granular way is possible for the first time. Given this newly-available feedback loop, Jason Fairchild, The post Applying The Scientific Method To TV Attribution appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Monetize More
JANUARY 16, 2023
Are you aware that over 42% of all internet traffic is generated by bots? That’s right, according to statista.com , a staggering 42.3% of all internet activity is invalid traffic activity. With technology advancing rapidly, it’s not surprising that bots have become such a prevalent force on the web. But it’s important to note that these bots can wreck publishers’ AdSense accounts when undetected.
Martech Series
JANUARY 16, 2023
Several major retailers recognized as “Leaders” in annual report. Incisiv , in collaboration with Blue Yonder and Microsoft, released the 2023 Omnichannel Experience Index, assessing top retailers’ omni-channel capabilities and experiences across four key areas: Inventory Visibility, Frictionless Fulfillment, Cost and Payments, and 360-Degree Service.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JANUARY 16, 2023
The latest statistics show more than five million podcasts are clamoring for a solid listener base, but one game changing marketing company has the solution to low viewership and engagement. Meet Audience Unleashed, an innovative next-level podcast marketing company, which is creating quite a stir in the business services and consulting industry. This Florida based business is raising the bar in the 2 billion-dollar podcast sector bringing much needed awareness to voices who would normally be dr
Digiday
JANUARY 16, 2023
Every downturn is good for someone. Take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s despite some big question marks over whether those ad dollars could be funding growing tensions between the U.S. and China. .
Martech Series
JANUARY 16, 2023
Productsup provides L’Oréal with more control over its product data to drive down costs and fuel growth. Productsup, the leading product-to-consumer (P2C) software company, officially announced today that L’Oréal Australia, the world’s leading beauty player, has selected the Productsup P2C platform to enhance its commerce operations by delivering rich, relevant, and accurate product information to consumers.
Digiday
JANUARY 16, 2023
Ever since Elon Musk bought Twitter, the platform has been in a constant state of frenzy, with some of the biggest advertisers leaving the flock. While a swath of users have fled the coop to nest in alternative platforms , such as Mastodon, Hive Social, Post.News and soon-to-launch Spill, many marketers say they’re on the fence about whether they’ll follow.
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Martech Series
JANUARY 16, 2023
Airbridge, a unified measurement tool for mobile marketing, announced it has been officially recognized by Google as an App Attribution Partner. The two companies will work together to deliver reliable and accurate performance insights to marketing professionals worldwide who rely on Airbridge to manage complex advertising campaigns. Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack.
More About Advertising
JANUARY 16, 2023
Disney’s new Chippendales film has made it to digital Out of Home courtesy of Ocean Outdoor, another example of the broadcast wonders of the medium. Nothing to frighten the horses. Would a movie about a female troupe (not nearly such a novelty obviously) be allowed to wow them in the streets? Decisions, decisions… The post Disney’s Chippendales takes to the digital OOH streets first appeared on More About Advertising.
Martech Series
JANUARY 16, 2023
The expanded partnership accelerates search relevance and reduces search abandonment for ecommerce shoppers. Today at NRF, the retail industry’s largest event, Lucidworks and Google Cloud announced a significant expansion of their partnership. Lucidworks combined its Fusion technology with Google Cloud’s Retail Search (GCRS) solution to deliver an elevated online product discovery experience.
VideoWeek
JANUARY 16, 2023
In his first major speech of 2023, British Prime Minister Rishi Sunak talked about how he wanted all British schoolchildren to learn maths up until the age of 18. As many commentators said, it was a slightly odd topic to tackle when large parts of the country were on strike and there is widespread concern over the cost of living crisis and the effects of rising inflation.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JANUARY 16, 2023
Sprinklr solutions for real-time social and digital content now integrate directly with Samsung SMART Signage and Hospitality Displays. Sprinklr , the unified customer experience management (Unified-CXM) platform for modern enterprises, announced that Sprinklr is now an official Software Partner for Samsung, an industry leader in the global display market.
More About Advertising
JANUARY 16, 2023
Halifax has been telling us “it’s a people thing” via New Commercial Arts for a couple of years and it’s moved on to a 7.13pm thing, showing an assortment of homes behind supposedly closed doors at that hour – in one take seemingly – ending with hard-working Halifax call centre staff still people-thinging into the.
Martech Series
JANUARY 16, 2023
Uniform digital experience composition platform simplifies the process of automating content with Algolia, enabling success for composable commerce initiatives. Uniform , leader of the emerging software category of digital experience composition, has partnered with Algolia, an award-winning, API-first platform for search and discovery. The technology partnership joins Uniform’s ability to automatically deliver lightning-fast, highly pertinent experiences to Algolia’s blazing fast and highly rele
More About Advertising
JANUARY 16, 2023
Indie agency The Corner has won Asahi UK’s creative business following a competitive pitch. As well as Asahi Super Dry, brands include Peroni Nastro Azzurro, Grolsch, Pilsner Urquell, Meantime and London Pride. The brief also includes sponsorships with Aston Martin, American Express, Royal Ascot 2023 for Peroni and Rugby World Cup 2023 for Asahi.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JANUARY 16, 2023
Tecsys , an industry-leading supply chain management software company, is pleased to announce that Murdoch’s Ranch & Home Supply, a one-stop shop for all things ranch and outdoor-related, has renewed its partnership with Tecsys to provide order management software across the retailer’s online and physical stores. A customer since 2017, Tecsys’ Omni OMS provides Murdoch’s shoppers with an enhanced digital experience, while improving shipping speed and order consolidati
More About Advertising
JANUARY 16, 2023
Saatchi & Saatchi has won new Nasdaq-listed asset manager Alvarium Tiedemann (AlTi), a combo of Tiedemann Group, Alvarium Investments Limited and Cartesian Growth Corp. The new company is valued at around $1.1 billion, with $60 billion in assets under management and 450 staff globally. The agency’s first digital OOH work for AlTi will debut in.
Martech Series
JANUARY 16, 2023
The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. VTEX , the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth,” at NRF 2023.
Digiday
JANUARY 16, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify. Many publishers pivoted to short form vertical video in the past year as platforms prioritized those content formats in their algorithms. Betches Media, however, invested more in its social-first content strategy that it’s had since its creation in 2011, according to co-founder and CEO Aleen Dreksler, to continue reaching its audience of primarily millennial and Gen Z women.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Monetize More
JANUARY 16, 2023
Are you aware that over 42% of all internet traffic is generated by bots? That’s right, according to statista.com , a staggering 42.3% of all internet activity is invalid traffic activity. With technology advancing rapidly, it’s not surprising that bots have become such a prevalent force on the web. But it’s important to note that these bots can wreck publishers’ AdSense accounts when undetected.
Digiday
JANUARY 16, 2023
At this time last year, marketers expected the Super Bowl to be even more important than usual for 2022 as live events like the Golden Globes and the Grammys had been off the air or postponed. That’s not the case this year, as the Golden Globes returned to NBC last week (with ratings reportedly down roughly 26% from when it last aired in 2021 ) and the Grammys slated for Feb. 5.
AdPushup
JANUARY 16, 2023
Here is an overview of Rewarded Video Ads best practices for publishers to follow in 2023 and beyond. How to get people to watch your ads? AdPushup answers this question regularly. We partner with multiple brands and run A/B experiments on different ad types to discover what makes some ads resonate more than others. Today, [.].
Media Math
JANUARY 16, 2023
LinkedIn. Twitter. Facebook. Email. The ways in which companies use customer data and the laws surrounding its use are constantly evolving to provide greater protection for consumers and their data. However, it has also been revealed that when customers have trust in a brand to use their data well, they are open to providing more information. . Our Chief Privacy Officer, Fiona Campbell-Webster, recently sat down with Greg Kihlström from The Agile Brand to discuss the importance of consumer pr
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JANUARY 16, 2023
In today's ExchangeWire news digest: China looks set to take "golden shares" in Alibaba and Tencent; the UK's Online Safety Bill threatens the advertising revenue of major social media platforms; and Didi Global obtains approval from China's cybersecurity regulator. China to [.]. The post China to Take “Golden Shares” in Alibaba and Tencent; Age Checks Threaten Social Media User Numbers appeared first on ExchangeWire.com.
Digiday
JANUARY 16, 2023
This is the fifth part of a research series on the most popular emerging technologies. The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged. In this segment, we look at how publishers and marketers are using blockchain technology.
Playwire
JANUARY 16, 2023
Key Points. Despite being an effective ad management platform, publishers have their fair share of issues with Google Ad Manager. Required time commitment, lack of technical support, and feature limitations are all commonly cited pain points for publishers when working with GAM. Partnering with an end-to-end ad tech solution can help publishers overcome the issues publishers have with Google Ad Manager and other single-source ad management platforms.
Single Grain
JANUARY 16, 2023
Looking for the latest SEO statistics? SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. In this article, the SEO statistics will help you identify the latest search engine optimization trends so you can adjust your strategy to continue improving your site’s organic ranking.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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