Adweek
JULY 4, 2022
McDonald's has a long affinity with Justin Timberlake songs, after introducing "I'm Lovin' It" as its brand focus--taken from a song by the American artist--and now it has returned to the well as it features staff and customers singing another of his catchy tunes, "Can't Stop The Feeling," in their regular singing voices. The 45-minute.
AdExchanger
JULY 4, 2022
The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads.
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Adweek
JULY 4, 2022
As Adweek's most recently named breakthrough creative and media agencies, Mischief and VaynerMedia, respectively, have quickly built reputations for disrupting an industry beset my existential questions about the value of agencies. Both have a similar ethos but very different approaches. At Cannes Lions in June, Greg Hahn, chief creative officer and co-founder of Mischief, and.
AdExchanger
JULY 4, 2022
Verve Group, the ad tech subsidiary of German ad software holding company MGI, has struck again with the acquisition of mobile DSP Dataseat. The companies declined to share a price for the deal, which was announced on Tuesday, but all 25 of Dataseat’s employees, including co-founders David Philippson and Paul Hayton, will join Verve Group, Continue reading » The post Verve Group Acquires Mobile DSP Dataseat Because Privacy, Privacy, Privacy appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 4, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by journalist and Caribbean travel expert, Sarah Greaves-Gabbadon. Greaves-Gabbadon has put in the work to become a travel expert, influencer and journalist specializing in the Caribbean. Known simply as "Jet Set Sarah," her travels have taken her all over the globe, but.
Exchange Wire
JULY 4, 2022
With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from third-party data [.]. The post The cookieless future: a new era for privacy? appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JULY 4, 2022
In today's ExchangeWire news digest: Amazon strikes a three-year deal to broadcast live European Champions League games in the UK; Meta rolls out digital collectibles on Facebook with a small group of US creators; and Klarna's valuation crashes to its [.]. The post Amazon Scores Rights to Livestream European Champions League in UK; Meta Rolls Out NFTs on Facebook appeared first on ExchangeWire.com.
Adweek
JULY 4, 2022
It's all change at the top for two of the U.K's biggest financial brands, with chief marketing officer departures at Nationwide building society and Barclays bank. Sara Bennison, chief product and marketing officer at Nationwide, has exited following a six-year tenure, while Alex Naylor, CMO at Barclays UK, has left the business after eight months.
AdExchanger
JULY 4, 2022
Why wouldn’t DSPs want to secure the best possible access to OTT inventory through programmatic while accessing the impression commitments and set pricing provided by direct deals? If DSPs want to compete with more traditional advertising platforms, they will need to do just that, writes Doug Huntington, CEO of FatTail. The post Manual Deals Just Won’t Cut It For Premium OTT Inventory appeared first on AdExchanger.
Martech Series
JULY 4, 2022
Epicor’s Automation Studio, powered by Workato, is an iPaaS solution aimed at empowering ‘citizen developers’. Workato, the leading enterprise automation platform, is partnering with Epicor, a global leader of industry-specific enterprise software to promote business growth, on the launch of Epicor Automation Studio, a low-code/no-code iPaaS for everyday business users.
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AdExchanger
JULY 4, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok, TikTok Everywhere While other social platforms emulate TikTok’s short-form video tactics, TikTok is trying to be more like TV. (Really, it doesn’t consider itself a social media platform.) Extending the max video length to ten minutes earlier this year was one move.
Martech Series
JULY 4, 2022
“The Digital Experience Company: Winning in the Digital Economy With Experience Insights” serves as a UX handbook for business leaders, reminding why UX Insights are the lifeblood of successful and profitable digital experiences – available from August 2nd on Amazon. UserZoom , the pioneer of the Digital User Experience (UX) Insights category, announced that Alfonso de la Nuez – Co-Founder & Co-CEO – is launching his first book: The Digital Experience Company: Winning
More About Advertising
JULY 4, 2022
This is a good, thought provoking ad for the first day of the UEFA Women’s Euros. The “Hope United” campaign, which was rolled out during the men’s Euros last year – although with limited success, given at the hate that spilled out post-penalties at the final vs Italy – is back with a focus on. The post EE takes a stand against sexist hate ahead of women’s Euros first appeared on More About Advertising.
Martech Series
JULY 4, 2022
Viant Technology Inc. a leading people-based advertising software company, today announced that its Co-Founders Tim and Chris Vanderhook were named Entrepreneurs Of The Year ® 2022 Pacific Southwest Award winners by Ernst & Young LLP (EY US). Entrepreneur Of The Year is one of the preeminent competitive business awards for entrepreneurs and leaders of high-growth companies who think big to succeed.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Brid.tv
JULY 4, 2022
Google's MCM program allows almost any publisher to access GAM 360 and monetize with premium ad demand without much hassle. Read this article to learn more about this program and how to find the right MCM partner for your business. The post Everything Publishers Should Know About Google MCM in 2022 appeared first on BRID TV.
More About Advertising
JULY 4, 2022
Tow big campaigns from two of the UK’s biggest agencies: are they in rude health? First up is VCCP in its debut for Virgin Media, newly merged with O2. VCCP (O2’s agency) won the business in a shoot-out with adam&eveDDB. Essentially plugging what we used call ‘bundles’ as best for the streaming generation. With a. The post Virgin Media and Camelot wheel out big agency guns first appeared on More About Advertising.
VideoWeek
JULY 4, 2022
Ofcom, the UK’s media and communications regulator, last week said it will consider relaxing rules which limit the length and number of ad breaks on UK TV channels. Ofcom says such a move would be designed to help broadcasters, and public service broadcasters in particular, to stay financially solid amid increased competition from international streaming services.
Digiday
JULY 4, 2022
Some 15 years ago, in July 2007, Mad Men premiered on AMC and introduced audiences to creative director Don Draper played by Jon Hamm. Another now recognizable face also appeared in that pilot: Stephanie Courtney, the actress who plays Progressive’s pitchwoman Flo, played a switchboard operator in the show’s pilot. The creative team for the insurance brand recently rolled out a new campaign featuring Hamm along with Courtney and used their history as a “wink and a nod,” according to Hamm.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 4, 2022
The talent crunch is affecting pretty much every business, and if you can’t put graduates on £120k starting salaries like some of the legal firms are doing, why not get John Hegarty to mastermind your ad campaign instead? It helps, of course, that Hegarty is chairman of AI talent agency Genie, which is the client. The post Hegarty creates new campaign for AI talent agency Genie first appeared on More About Advertising.
Digiday
JULY 4, 2022
For all the news (and panic) associated with the coming death of the third-party cookie, there has been a flurry of action on the part of agencies and brands to prepare, but very little consensus on what that preparation entails. Digiday+ Research found in an April survey that the vast majority of agency and brand professionals agree that preparations are underway for Google to sunset third-party cookies at the end of next year.
More About Advertising
JULY 4, 2022
Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India. Leo B will handle creative and digital for all PepsiCo brands in the country following a multi-agency pitch. Last year Publicis won all PepsiCo media in China. PepsiCo India senior V-P George Kovoor says: “At. The post Leo Burnett scoops PepsiCo India creative and digital first appeared on More About Advertising.
Digiday
JULY 4, 2022
Short-form vertical video platforms like TikTok, Instagram Reels and YouTube Shorts have proven to be a shortcut for creators to accumulate large audiences. But what’s the long game for the creators’ businesses? During VidCon — the digital video industry’s annual gathering — Digiday spoke with creators and industry executives about the current business priorities for creators.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Playwire
JULY 4, 2022
Key Points. Rewarded video ads are one of the most lucrative ad units publishers have available to them. Rewarded video ads have primarily been used by app developers in the past but is also very useful for desktop apps and, for the first time, is available for web publishers as well. Rewarded video ads can drive 4x higher CPMs than traditional video ads.
Digiday
JULY 4, 2022
Subscribe: Apple Podcasts • Stitcher • Spotify. Heading into this year’s annual TV advertising upfront negotiations, the big story was whether TV ad buyers and sellers would move en masse away from using Nielsen’s measurements as the currency for their upfront deals. They didn’t. However, that doesn’t mean the measurement makeover wave has ebbed, GroupM executive director of research and investment analytics Bharad Ramesh said in the latest episode of the Digiday Podcast.
Playwire
JULY 4, 2022
Key Points. When people talk about ad serving technology, they're talking about one of the various types of ad servers. Each ad server type comes with its own advantages and disadvantages. Many ad servers combine the capabilities of multiple types of ad servers.
Digiday
JULY 4, 2022
The overturning of Roe v. Wade last month sent shockwaves through the business world, with companies across the advertising, tech and media industries issuing public statements against the ruling and offering to help employees travel to regions with superior access to abortions if necessary. One sector that has been notably silent during the post-Roe outcry is esports.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 4, 2022
Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited.
Digiday
JULY 4, 2022
Poppi, a gut health beverage brand created in 2020, has primarily used social media platforms like TikTok and Instagram, platforms where conversations about gut health have been popular in recent years, to get the word out. This month, the brand is shifting gears from digital to field marketing for the first time with an out-of-home advertising campaign.
Rob Campbell
JULY 4, 2022
After 15+ years writing this blog, I’ve decided to make a change. Bad luck, I’m not stopping writing it … but I am stopping allowing comments. Basically in the past few months there’s been a real shift in the tone of social media and there’s a real vicious and vindictiveness that is going on. It’s everywhere. Twitter.
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