Adweek
OCTOBER 27, 2022
Editor's note: This column is part of a series with Snap on augmented reality. Below, Sharon Silverstein, head of U.S. verticals, outlines the competitive advantages of AR when competing for consumer attention amid shrinking holiday budgets. All across the globe, the holidays are an important season for so many people for so many reasons. But.
AdExchanger
OCTOBER 27, 2022
It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its default, switching to an algorithmic model it calls “Data-Driven Attribution.”. Continue reading » The post What Deadline? Google Analytics Pushes Back Universal Analytics Sunset appeared first on AdExchanger.
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Adweek
OCTOBER 27, 2022
After a rough second quarter, Peacock gained two million subscribers, surpassing 15 million paid users overall. The company announced the news at a third-quarter earnings call on Thursday, confirming numbers NBCUniversal CEO Jeff Shell told CNBC earlier this month. On top of that, the streaming service has approximately 14 million additional users coming from bundled.
AdExchanger
OCTOBER 27, 2022
Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up by social media. Social networks like TikTok can drive incremental sales … when used correctly, said Jacques Hagopian, SVP of marketing for Procter & Gamble’s North American business, during a panel at the ANA Masters of Marketing summit.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 27, 2022
According to The Small Business Blog, there may be as many as 37.8 million influencers on social platforms across the world--and as many as 40,000 reach followings of more than 1 million. Yet even among that rarified group, few can boast the kind of celebrity status enjoyed by a fresh-faced Irish bloke named Se?n William.
AdExchanger
OCTOBER 27, 2022
Election Day is under two weeks away, which means about one-quarter of political advertising budgets have yet to be spent. But where political advertising campaigns are spending their money this. Continue reading » The post The Big Story: Political Advertising Through The Midterm Elections appeared first on AdExchanger.
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AdExchanger
OCTOBER 27, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Ghost Ad appeared first on AdExchanger.
Adweek
OCTOBER 27, 2022
Google Pixel, the official fan phone of the NBA, wants rival smartphone makers to know they got next. In "Okay, I See You," the energetic campaign created in collaboration with The Robot Company and DAPS/Anonymous Content, a small outdoor pick-up game becomes "the greatest of all time," featuring a who's who of athletes, superfans, some.
AdExchanger
OCTOBER 27, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition must be near, because Musk is sounding like the real-world. Continue reading » The post The Twitter Thing Is Happening?!; What Lysol Did After Cleaning Up appeared first on AdExchanger.
Adweek
OCTOBER 27, 2022
When it comes to the new merch at Walmart, get ready to start seeing stranger things. Top Line On Thursday, the retail giant announced it's expanding its Netflix Hub partnership to include a physical footprint of more than 2,400 stores. With the news, Walmart shoppers will now have the chance to grab official merch from.
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VideoWeek
OCTOBER 27, 2022
Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. The retail and media giant stated its intention to open up campaign options for small- and medium-sized businesses. “We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, VP of US Sales at Amazon Ads.
Adweek
OCTOBER 27, 2022
When considering a new credit card, which is better: hearing about the cool perks or experiencing them firsthand? Based on new work for Chase Sapphire Reserve, one need not guess which method actor Michael B. Jordan prefers. The brand launched a new campaign by agency Droga5 starring Jordan alongside a number of high-profile figures, including.
AdExchanger
OCTOBER 27, 2022
Matthew PapaSVP of Business and Corporate Development“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written. Continue reading » The post Brace Yourselves. More Consolidation Is Coming appeared first on AdExchanger.
Adweek
OCTOBER 27, 2022
Reddit welcomed the first four alpha partners into the process of building out its Ads API (application-programming interface), the first step toward an eventual Marketing API ecosystem: adMixt, PMG, Sprinklr and VidMob. The platform said its Ads API will benefit both enterprise clients spending at scale, helping them streamline their spend, and self-serve advertisers, giving.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 27, 2022
Sponsored post byLeslie LeeSVP of marketingVistar MediaSPONSORED BY:Scroll through the articles on any site about advertising and technology, and you’re bound to run across enough Mad Men and Don Draper. Continue reading » The post The Art Of Programmatic: Bridging The Gap Between Creative And Technology appeared first on AdExchanger.
Adweek
OCTOBER 27, 2022
For a few years there, things weren't going well for Pizza Hut. Sales were struggling. Domino's was growing. And this was before the pandemic, which made everything more complicated. But that was then. Last year, Pizza Hut's global same-store sales increased 7% compared to 2020. Trade publication QSR magazine named Pizza Hut its Transformational Brand.
AdExchanger
OCTOBER 27, 2022
Big Tech’s ad revenue slump doesn’t seem to be coming to an end any time soon. Meta reported $27.2 billion in ad revenue in its Q3 earnings report on Wednesday. Continue reading » The post Citing Ad Revenue Woes, Meta Will Be ‘Same Size Or Slightly Smaller’ By End Of 2023 appeared first on AdExchanger.
Adweek
OCTOBER 27, 2022
Can't we all just get along? The perennial conflict between paid ads and earned media is perhaps more stark than ever--but pay-per-click and SEO don't have to always be at each other's throats for a bigger cut of the marketing budget. In fact, they work extremely well together: The strategies and strengths of PPC and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
OCTOBER 27, 2022
Google announced a bunch of updates for Google Analytics 4 (GA4) today. They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Setup Assistant: Currently the user has to create a new property in GA4 for each Universal Analytics (UA) property and then configure the data collection and privacy settings.
Adweek
OCTOBER 27, 2022
Twitch revealed an overhaul and simplification of its community guidelines, stressing that the policies have not changed and remain intact. Vice president of trust and safety Angela Hession said in a statement, "Our community guidelines are the essential foundation for setting and enforcing expectations around what behaviors are allowed on Twitch.
MNTN
OCTOBER 27, 2022
Today’s consumer has made it clear—sustainability is important and they want the brands they support to hold similar values. From Patagonia to The Body Shop , Lululemon to Ikea , advertisers are taking note, developing full campaigns that speak to their eco-friendliness. Beloved pop group Coldplay has even done its part to go green. With the help of sustainability partner DHL, Coldplay committed to reducing CO2 emissions by 50% on their current tour.
Adweek
OCTOBER 27, 2022
Agency employees probably aren't ever returning to the office for a five-day work week. In 2023, Forrester predicts, industry leaders will finally understand that hybrid work is here for good, and opt to leave their old ways behind. That will bring about a transformation in agency culture, in which leaders will define creativity differently and.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
OCTOBER 27, 2022
Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals.
Adweek
OCTOBER 27, 2022
The sports and culture publisher Defector Media, an employee-owned company launched by former Deadspin staff, has accrued nearly 38,000 subscribers in its first two years of business--that's partly thanks to the success of its breakout hit podcast, Normal Gossip. The publisher, which generated $3.8 million in revenue in its fiscal year ending in August, makes.
Martech
OCTOBER 27, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
OCTOBER 27, 2022
Marketers at brands including Guinness, Johnnie Walker and Smirnoff will receive inclusive design training in order to ensure future brand campaigns and experiences reflect physical, mental and cultural differences among consumers. Drinks business Diageo has announced plans to enroll the 1,200 staff working in its marketing and innovation team in an inclusive design program in.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 27, 2022
Apex Mobile Media will act as a reseller partner, representing Adverty’s ground-breaking in-game ad formats across the Canadian market. Adverty AB (publ) today unveils a partnership with Apex Gaming Network, a division of Apex Mobile Media , having signed an agreement that allows the network to represent and sell Adverty’s inventory in Canada, with the potential for campaigns also to run in the US.
Adweek
OCTOBER 27, 2022
More adults than ever under 30 in the U.S. expressed trust in news they see on social media platforms, while fewer that ever said the same about national news, according to a new analysis from Pew Research Center. The think tank surveyed 12,147 U.S. adults between July 18 and Aug. 21, and it found that.
Martech Series
OCTOBER 27, 2022
Cloudbeds releases globally available and fully-managed digital marketing solution with key metasearch partners including Google Hotel Ads, Tripadvisor and Trivago, to help lodging businesses boost their online presence and maximize revenue. Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, announced the global launch of Cloudbeds Amplify.
Adweek
OCTOBER 27, 2022
If you blast Neil Diamond's iconic tune "Sweet Caroline" in just about any bar, sporting event or college party, you're likely to spark an impromptu, high-spirited sing-along, regardless of the audience. Possessing cross-generational appeal and joyful vibes in spades, the track is considered one of the few great unifiers in popular music. Now, a health.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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