Adweek
JANUARY 27, 2023
Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking glass. But his hearing hasn't aged quite as well after all those years of heavy metal stardom.
More About Advertising
JANUARY 27, 2023
Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges.
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Adweek
JANUARY 27, 2023
International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying it in with this year being the 57th Super Bowl--or LVII as it's branded.
AdExchanger
JANUARY 27, 2023
Privacy is one of the most pressing issues facing the online advertising industry – and antagonizing lawmakers who already don’t have the highest opinion of the online advertising industry could The post With All Eyes On Ad Tech, Is Invective The Best Way Forward? appeared first on AdExchanger.
Adweek
JANUARY 27, 2023
There's nothing like going on a cool trip and posting the photos and videos on social media. As platforms experiment with Web3 technologies more and more, platforms like Meta are looking to offer more creative ways for users to express themselves, such as creating and buying NFTs.
Ad Monsters
JANUARY 27, 2023
Many have wondered whether the recent focus on data privacy within advertising will continue. We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient.
Adweek
JANUARY 27, 2023
Just as beer ads have become synonymous with football, a viewer cannot watch a sporting event without being inundated with sports betting ads and betting lines on the bottom ticker of the broadcast. Now, thanks to Molson Coors and DraftKings, there will be a Super Bowl ad where those worlds collide.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JANUARY 27, 2023
Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for publishers (and such as BuzzFeed and CNET).
Martech
JANUARY 27, 2023
We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever.
Adweek
JANUARY 27, 2023
IPG-owned agency network McCann Worldgroup has announced a restructuring of its leadership, with Daryl Lee set to become global chief executive officer as Chris Macdonald steps down.
Martech
JANUARY 27, 2023
Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much of that. Data got faster, cheaper and more voluminous.
Adweek
JANUARY 27, 2023
Though they've changed form many times over the decades, the Pro Bowl Games have been kicking since 1939, making them one of the NFL's proudest traditions.
Marketing Dive
JANUARY 27, 2023
“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label
Adweek
JANUARY 27, 2023
CRM platform HubSpot ran its first global brand campaign in February 2022, casting Emmy-nominated actor Kathryn Hahn as a pirate CEO.
Ad Monsters
JANUARY 27, 2023
As regulations and privacy concerns continue to evolve and make third-party user data less usable for advertisers, many are looking toward first-party data as the future of gaining insight into what users want to accomplish online and leveraging it to drive revenue.
Adweek
JANUARY 27, 2023
Editor's note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does not solely represent a change in technological functions--there are also ethical ramifications to think about.
Marketing Dive
JANUARY 27, 2023
All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence
Adweek
JANUARY 27, 2023
TikTok allows users to receive push notifications when certain actions take place in the photo- and video-sharing application. For instance, users can receive a notification when another user sends them a direct message.
Martech Series
JANUARY 27, 2023
Generative AI Company Analyzes 21.6
Adweek
JANUARY 27, 2023
TikTok now allows users to receive direct messages from every other user on the platform, even if they aren't following them. In order to receive direct messages from everyone, users will need to change a setting in the application's Privacy menu.
Basis
JANUARY 27, 2023
California: land of sun, surf, Redwoods, Hollywood and, of course, consumer privacy regulations.
Martech Series
JANUARY 27, 2023
Alteryx Partner of the Year Awards celebrate exceptional organizations, including AWS, PwC, and Capitalize Consulting Alteryx, Inc., the Analytics Automation company, announced the recipients of its 2022 Partner of the Year Awards.
Digiday
JANUARY 27, 2023
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it?
Martech Series
JANUARY 27, 2023
With a state-of-the-art CRM at its core, the Qobrix ecosystem aims to save time and provide new channels to market for realtors and property developers. Qobrix , a leading provider of real estate software, has developed an ecosystem of portals for real estate professionals.
VideoWeek
JANUARY 27, 2023
In this week’s Week in Review: French streaming service Salto is set to close down, IAB Tech Lab announces a new decarbonisation initiative, and Disney reveals plans to bring Hulu’s targeting capabilities to Disney+.
Martech Series
JANUARY 27, 2023
Remark Holdings, Inc.,
More About Advertising
JANUARY 27, 2023
We keep reading that the rich are getting richer while the rest of us, um, are not. France’s LVMH is now Europe’s biggest company by value it seems. Swiss rival Richemont owns Cartier and it’s promoting its ‘Tank’ watch (north of £9K for most of us) with a big budget ‘nouvelle vague’ number starring Catherine. The post MAA Ad of the Week: Cartier from Publicis Luxe first appeared on More About Advertising.
Martech Series
JANUARY 27, 2023
CalAmp , a connected intelligence company that helps people and organizations improve operational performance, announced that it initiated a restructuring plan to reduce approximately eight percent of its employees across various functions.
MNTN
JANUARY 27, 2023
In marketing, you’re looking for an edge over the competition and a meaningful way to reach more consumers. Technology makes it easier to seek out customers directly and intimately, but the ubiquity of video and streaming services can also mean it is hard to compete with distractions.
Media Math
JANUARY 27, 2023
LinkedIn Twitter Facebook Email We’ve come a long way on the global privacy journey since 2018 when GDPR led the way for the world to start creating a plethora of privacy laws each with its own special nuance.
Martech Series
JANUARY 27, 2023
Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions.
Single Grain
JANUARY 27, 2023
Are you ready to take your website to the next level? In this in-depth Elementor review, we’ll put the popular WordPress website builder to the test and show you how it stacks up.
Martech Series
JANUARY 27, 2023
Synup, a suite of tools for digital marketing, is excited to announce the launch of Social as a part of their product suite. Synup Social brings the company’s hallmark dedication to customers, results-driven products, and unmatched user experience to social media management.
Digital Remedy
JANUARY 27, 2023
Welcome to the second episode of The Digital Dish , where we dish on all things ad tech. This episode focuses on Incrementality, including an overview of what it is, what the industry challenges are, and what solutions advertisers and agencies can tap into when utilizing incrementality methodology.
Martech Series
JANUARY 27, 2023
Skyword, the leading content creation software and services company, announces the expansion of its executive team with the appointment of Dave Feldman as executive vice president of services.
EGC Group
JANUARY 27, 2023
As you continue to plan and prepare marketing strategies, stop and ask yourself an important question. (No, No, beyond important.) This question has nothing to do with technology, social media or traditional media. Those are important, but they can wait for a minute.)
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