Adweek
JANUARY 27, 2023
Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking glass. But his hearing hasn't aged quite as well after all those years of heavy metal stardom. So when Snider finds himself at a noisy restaurant, he and his rock singer friend have to bust.
Martech
JANUARY 27, 2023
Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever. I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career.
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Adweek
JANUARY 27, 2023
There's nothing like going on a cool trip and posting the photos and videos on social media. As platforms experiment with Web3 technologies more and more, platforms like Meta are looking to offer more creative ways for users to express themselves, such as creating and buying NFTs. Last year, Instagram selected a few creators to.
Martech
JANUARY 27, 2023
Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much of that. Data got faster, cheaper and more voluminous. Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 27, 2023
Just as beer ads have become synonymous with football, a viewer cannot watch a sporting event without being inundated with sports betting ads and betting lines on the bottom ticker of the broadcast. Now, thanks to Molson Coors and DraftKings, there will be a Super Bowl ad where those worlds collide. Molson Coors has previously.
Ad Monsters
JANUARY 27, 2023
Many have wondered whether the recent focus on data privacy within advertising will continue. We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient. With that in mind and Data Privacy Day 2023 now here, I wanted to talk about which privacy trends you should keep an eye on in 2023. 4 Data Privacy Trends to Watch for 2023 State Laws Will Drive Compliance Needs The alphabet soup of state privacy legi
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JANUARY 27, 2023
“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.
Adweek
JANUARY 27, 2023
IPG-owned agency network McCann Worldgroup has announced a restructuring of its leadership, with Daryl Lee set to become global chief executive officer as Chris Macdonald steps down. Among other changes, Alex Lopez, global president and chief creative officer of McCann Worldgroup, is leaving the company. With his departure, McCann will create one global CCO position.
Martech Series
JANUARY 27, 2023
Generative AI Company Analyzes 21.6 Billion Impressions Across Retail, Travel, and Financial Services Persado, the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, has released its lists of the 10 best- and least-performing words in consumer marketing for 2022—and what the findings mean for brands amid uncertain economic conditions in 2023.
Adweek
JANUARY 27, 2023
Though they've changed form many times over the decades, the Pro Bowl Games have been kicking since 1939, making them one of the NFL's proudest traditions. Keeping things fresh after 80-plus years in the making might not be easy, but even in 2023, the brand is introducing new elements, including the first-ever NFL Flag Football.
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More About Advertising
JANUARY 27, 2023
Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges. For Valentine’s Day, the British fashion brand is going for something much more controversial. Its new campaign includes a striking image of a.
Adweek
JANUARY 27, 2023
CRM platform HubSpot ran its first global brand campaign in February 2022, casting Emmy-nominated actor Kathryn Hahn as a pirate CEO. Now the "HubSpot Success Stories" campaign is moving from the high seas to the Wild West with a new pair of spots from 72andSunny New York starring Hahn as the leader of an outlaw.
Marketing Dive
JANUARY 27, 2023
All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence.
Adweek
JANUARY 27, 2023
International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying it in with this year being the 57th Super Bowl--or LVII as it's branded. Heinz 57 is an iconic piece of advertising, referring to the number of different varieties offered by the food company. It.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JANUARY 27, 2023
With a state-of-the-art CRM at its core, the Qobrix ecosystem aims to save time and provide new channels to market for realtors and property developers. Qobrix , a leading provider of real estate software, has developed an ecosystem of portals for real estate professionals. With a state-of-the-art CRM at its core, Qobrix aims to save time and provide new channels to market for realtors and property developers.
Adweek
JANUARY 27, 2023
Editor's note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does not solely represent a change in technological functions--there are also ethical ramifications to think about. As Web3 continues to develop, so does its ethos, along with how Web3 participants feel about the market, data privacy.
Martech Series
JANUARY 27, 2023
Remark Holdings, Inc., a diversified global technology company with leading artificial intelligence (“AI”) -powered computer vision solutions, announced its latest partnership with AAEON, a leader in AI-Edge computing.This partnership signifies the importance of providing market-ready solutions for creating smart cities requiring vision solutions for increased public safety, situational awareness, and behavior analysis. “We are extremely excited about this partnership.
Adweek
JANUARY 27, 2023
TikTok allows users to receive push notifications when certain actions take place in the photo- and video-sharing application. For instance, users can receive a notification when another user sends them a direct message. The TikTok app allows users to change their push notifications settings so they'll only receive the notifications they're interested in.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JANUARY 27, 2023
CalAmp , a connected intelligence company that helps people and organizations improve operational performance, announced that it initiated a restructuring plan to reduce approximately eight percent of its employees across various functions. The Company implemented these actions to realign its operations to be more consistent with its S&SS business model.
Adweek
JANUARY 27, 2023
TikTok now allows users to receive direct messages from every other user on the platform, even if they aren't following them. In order to receive direct messages from everyone, users will need to change a setting in the application's Privacy menu. Our guide will show you how to receive direct messages from everyone in the.
Martech Series
JANUARY 27, 2023
-Despite reports otherwise, consumer spending remained surprisingly strong during the holiday shopping season -Brands relied on owned marketing channels to increase revenue as acquisition costs continued to rise, sending over 50% more email and SMS messages in 2022 than in 2021 Klaviyo, a vertically integrated customer platform for ecommerce businesses, released its Q4 2022 edition of its Business Trend recap, which leverages data from 250 million global shoppers across more than 100 countries f
Basis
JANUARY 27, 2023
California: land of sun, surf, Redwoods, Hollywood and, of course, consumer privacy regulations. The Golden State was a US pioneer when it passed the California Consumer Privacy Act (CCPA) back in 2018, giving California residents the right to know what personal information a business collects about them and how it is used and shared, the right to delete personal information collected from them (with some exceptions), the right to opt-out of the sale of their personal information, and the right
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JANUARY 27, 2023
Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers. Developed by Dilmanpreet Nandu, a young and ambitious SaaS entrepreneur, and the owner of e-commerce digital marketing agency TecQify.com, maplesky.io is the ultimate solution for businesses look
Ad Monsters
JANUARY 27, 2023
As regulations and privacy concerns continue to evolve and make third-party user data less usable for advertisers, many are looking toward first-party data as the future of gaining insight into what users want to accomplish online and leveraging it to drive revenue. Companies not dependent on third-party cookies are at an advantage right now. They are less worried about the regulations coming down the pipeline in the future and are focused on building direct relationships with users visiting th
Martech Series
JANUARY 27, 2023
Synup, a suite of tools for digital marketing, is excited to announce the launch of Social as a part of their product suite. Synup Social brings the company’s hallmark dedication to customers, results-driven products, and unmatched user experience to social media management. The platform brings users a revolutionary content-creation experience, employing an iterative AI model to facilitate unique, brand-specific posts.
AdPushup
JANUARY 27, 2023
Here’s a guide for publishers to help them get an idea about banner size for ads, in addition to listing down the top performing banner ads sizes. Banner advertising continues to play a vital role in the online economy in 2023. Whether your goal is to generate revenue from your website or to promote a [.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JANUARY 27, 2023
Skyword, the leading content creation software and services company, announces the expansion of its executive team with the appointment of Dave Feldman as executive vice president of services. Feldman comes to Skyword with 20 years of leadership expertise in account management, digital marketing, and client services at innovative technology organizations, including iProspect, Microsoft, and Apptentive. “Dave is the right candidate for us right now, tomorrow, and going forward,” says
MNTN
JANUARY 27, 2023
In marketing, you’re looking for an edge over the competition and a meaningful way to reach more consumers. Technology makes it easier to seek out customers directly and intimately, but the ubiquity of video and streaming services can also mean it is hard to compete with distractions. When you do find an innovative way to break through, it can get pricey.
Martech Series
JANUARY 27, 2023
With the recent roll-out of features, Tines cements its position as the most innovative automation platform in the security space Tines is revolutionizing information exchange to facilitate a culture of cybersecurity across organizations. New features enable security teams to collaborate and exchange information with those outside the no-code platform and use it to drive automation.
Media Math
JANUARY 27, 2023
LinkedIn Twitter Facebook Email We’ve come a long way on the global privacy journey since 2018 when GDPR led the way for the world to start creating a plethora of privacy laws each with its own special nuance. This is fantastic for privacy awareness and business adoption, but it has become operationally challenging for businesses both small and large to navigate and implement. 2023 Should be the Year to Begin Harmonizing Privacy Laws.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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