Adweek
DECEMBER 19, 2022
Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester. The Republic of Ireland is also on the menu for 2023, with.
Marketing Dive
DECEMBER 19, 2022
Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact?
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Adweek
DECEMBER 19, 2022
Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users' choice of Bad Bunny, Badshah, DJ Khaled or Priah Ferguson from Stranger Things. Prompts will begin appearing in Instagrammers' feeds Monday enabling them to create a 2022 Recap, or the option.
AdExchanger
DECEMBER 19, 2022
Brand safety’s detrimental impact on diverse, equitable and inclusive media goals is a question of automation gone wrong, ham-fisted implementation and industry leaders choosing the easy route, writes Charles Cantu, The post Brand Safety Is Blocking Black-Owned Media appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 19, 2022
Gaming has a lot of underrated benefits, potentially serving as a therapeutic tool during times of stress and a bonding activity for many. Some of our best memories can come from playing video games, inspiring nostalgia when reflecting on the characters and legacy franchises that have impacted our lives. Leaning into the potential every game.
Martech
DECEMBER 19, 2022
In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
DECEMBER 19, 2022
To help prepare for 2023, we compiled a list of the measurement strategies leading marketers are using to deliver on their business objectives and navigate changes to the marketing and ad tech ecosystem.
Adweek
DECEMBER 19, 2022
Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'" Marsten said, only to.
Exchange Wire
DECEMBER 19, 2022
Audio has experienced rampant growth in recent years and shows no signs of slowing down. Over the last year, 11% of smartphone users paid for streamed music, whilst global ad spend on traditional radio advertising is set to hit a [.]. The post Audio: Predictions for 2023 appeared first on ExchangeWire.com.
Adweek
DECEMBER 19, 2022
American consumers may have lost some of their appetite for faux meat, but they're still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and egg substitutes at grocery stores, restaurants and fast food chains. As the $7.4 billion U.S.
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AdExchanger
DECEMBER 19, 2022
The European Commission just left Meta a lump of coal in its stocking. On Monday, European regulators charged Meta with antitrust violations for “distorting competition in the markets for online. The post European Regulators Accuse Meta Of Using Ad-Related Data To Harm The Competition appeared first on AdExchanger.
Adweek
DECEMBER 19, 2022
WhatsApp introduced an accidental delete feature on Android and iOS for cases when a user meant to delete messages from being seen by anyone on the application and mistakenly tapped on Delete for Me instead. People have five seconds to take advantage of accidental delete. The Delete for Everyone option debuted with a seven-minute window.
Martech
DECEMBER 19, 2022
Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. Throw in Apple’s privacy restrictions and Google’s impending deprecation of third-party cookies , and it’s no wonder everyone’s dizzy trying to keep their data-driven campaigns from falling off a cliff.
Adweek
DECEMBER 19, 2022
Twitter found time amid this past weekend's drama to share two brand safety-related updates following the company's meeting earlier this month with the World Federation of Advertisers, during which it reaffirmed its commitment to the Global Alliance for Responsible Media. Starting Monday, advertisers on the platform have access to Adjacency Controls, which are pre-bid controls.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
DECEMBER 19, 2022
The lead-up to the big game comes amid tough economic times and sponsorship switch-ups. Tune in here for updates on all of the brand announcements ahead of kickoff on Feb. 12.
Adweek
DECEMBER 19, 2022
For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and reliable performance revolutionized the field. But according to proprietary data collected for Adweek by market research firm NewtonX, a confluence of emerging factors has loosened the platforms' stranglehold on the.
Playwire
DECEMBER 19, 2022
Key Points. Unified pricing rules are a great tool to maximize your yield. Most publishers, and even ad monetization companies, are using basic strategies to manage unified pricing rules at best. A comprehensive price flooring strategy is key to success. Playwire’s Proprietary Price Floor Controller is a completely AI-driven approach to managing price floors, and provides on average a 20% increase in revenue out of the box.
Adweek
DECEMBER 19, 2022
In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by audience engagement director Jess Zafarris and European creative editor Brittaney Kiefer to discuss the best ads of the year and the future of creativity. The 30 Best Ads of 2022 Stream the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
DECEMBER 19, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Story Short Short-form video content is often thought of as tangentially competitive to traditional TV broadcasters and entertainment. The post Winning By Lowering The Quality Bar; I Can’t Make Heads Or Retails Of This appeared first on AdExchanger.
Adweek
DECEMBER 19, 2022
Ahead of Christmas, TikTok released a "Santa" text-to-speech voice that will allow users to have Santa Claus read the text in their videos. Our guide will show you how to use the Santa text-to-speech voice in the TikTok application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On TikTok's video.
Martech Series
DECEMBER 19, 2022
A communications revolution mixed with the rapid development of new technologies has caused the way we connect to evolve. As communication methods advance though, so too do customer expectations. Customers today expect companies to be able to immediately and seamlessly connect with them anywhere and everywhere, in the channel that is most convenient and contextually relevant to them.
Adweek
DECEMBER 19, 2022
Agency executives want their people back in the office. They would rather not waste away their real estate--which has been redesigned to accommodate collaborative work--but they also don't want people who prefer working from home to resign in protest. Every major holding company has told Adweek that it hasn't issued an official mandate in writing.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
DECEMBER 19, 2022
Vinco Ventures completes the purchase of all ZVV media equity of all ZVV Media Partners. ZVV is the joint venture between Vinco Ventures and Zash Global Media. . Vinco Ventures announces the purchase of all ZVV equity interest of ZVV Media Partners, a joint venture with ZASH Global Media, including TikTok rival Lomotif. It’s the latest accomplishment of the Board of Directors in their successful and accelerated strategy to build the company’s content-driven ecosystem with existing sy
Adweek
DECEMBER 19, 2022
In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald's kiosk sent gamers wild. As it turns out, the inspired "hack" was a Photoshop job. Now archrival Burger King has now brought gaming to its self-service screens for real. Expanding on its collaboration with Activision's Call of Duty: Modern Warfare.
Martech Series
DECEMBER 19, 2022
‘Media + Data’ strategy positions company to fulfill demand for first-party data and CTV solutions. TripleLift, the advertising technology company reinventing ad placement, concludes a twelve-month strategic run for growth. Multiple moves enriched omnichannel capabilities, enhanced first-party data solutions, spurred global expansion, and bolstered CTV capabilities.
Adweek
DECEMBER 19, 2022
In this week's episode of To Dine For, host Kate Sullivan is joined by Francesca Nonino a sixth-generation grappa maker from Friuli, Italy. Nonino transports us to her beautiful part of the world and shares the history of Amaro Nonino and L'Aperitivo Nonino. Sullivan and Nonino spoke in person at Misi in Williamsburg, Brooklyn, an.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
DECEMBER 19, 2022
Start.io , the fourth most popular SDK in the world and the leading independent monetization software, introduces a partnership with Nimbus, a disruptive new and agnostic unified auction ad platform. A vast number of over half a million apps utilize Start.io’s SDK monthly. Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results.
Adweek
DECEMBER 19, 2022
Ahead of the Christmas holiday, Messenger released a "Christmas" chat theme that allows users to add a Christmas sweater background to conversations. When this theme is activated, the conversation's emoji will automatically be updated to the Christmas tree emoji. In addition, three word effects will automatically be added to the conversation for the words "tree,".
Martech Series
DECEMBER 19, 2022
With new connector, Starburst Galaxy and Starburst Enterprise arm users with powerful data visualization capabilities to advance modern cloud analytics. Starburst , the analytics anywhere company, announced the availability of a new native connector in Tableau Cloud. The connector makes Starburst’s SaaS offering, Starburst Galaxy, and self-managed offering Starburst Enterprise, available in Tableau Cloud, arming Tableau and Starburst customers with the power of analytics anywhere and power
Adweek
DECEMBER 19, 2022
To celebrate the holiday season, Instagram released a "Christmas" chat theme that adds a Christmas sweater background to conversations. This sweater pattern features a reindeer, snowflakes and more. Our guide will show you how to use the Christmas chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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