A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Must Read
Popular
-
PODCAST: AdExchanger Talks
Bloomberg Media Went Direct And Has No Regrets
It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.
-
Seedtag Cuts Its Teeth On CTV With Contextual Targeting
Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys.
-
Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots
Nubai claims that if buyers don’t shell out for premium placements like on CNN and Fox News, Outbrain instead places their links on less-reputable sites that have been found to attract a high degree of sophisticated invalid traffic – aka bots.
-
NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There?
To fill in the gaps left by third-party data loss, Adobe has added a data collaboration product to its Real-Time CDP that lets advertisers match their data to a partner’s to create lookalike audiences, target ads or attribute campaigns.
-
How RMNs Use MFA And Cheap Inventory To Game Attribution Rules
Retail media is built on its attribution quality, but real purchases can be gamed by programmatic metrics and create perverse incentives for RMNs to serve ads across low-quality inventory.