Adweek
SEPTEMBER 12, 2022
When Alexis McGill Johnson became acting president and CEO at Planned Parenthood in 2019, after serving as a board member for more than 11 years (including a 2013-2015 stint as board chair), there were some pressing items on her to-do list.
VideoWeek
SEPTEMBER 12, 2022
Gaming company Roblox has unveiled plans to integrate adverts into its virtual environments, starting next year. Roblox is a social gaming platform, similar to Minecraft, except it allows users to develop individual games and invite friends to roam around the virtual worlds they build. As a result, the scope for advertising is more immersive than merely placing ads in gaming menus or loading screens.
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Adweek
SEPTEMBER 12, 2022
Music producer and Adweek's 2022 Brand Visionary Pharrell Williams announced the launch of new creative advocacy agency Mighty Dream today. The Grammy-winning producer and entrepreneur collaborated with Edelman to co-found the effort. Derived from Williams' 2021 Elephant in the Room panel, which examined the business potential in Norfolk and Virginia Beach, Va., Mighty Dream will.
More About Advertising
SEPTEMBER 12, 2022
Following the death of Queen Elizabeth II last week, the mood for marketers has mostly been to stay quiet. Some have delayed campaign launches, and a few brands have shared restrained messages of condolence on Twitter, including John Lewis, Domino’s, McDonald’s – and Unilever, which has taken its account into black and white. It’s a.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 12, 2022
According to research run by games maker Hasbro, eight out of 10 people fight while playing the board game Monopoly, an insight which has led to the creation of a brand campaign in Belgium. The classic game, recommended for ages eight-plus, which challenges players to land on and buy as much of the property on.
Marketing Dive
SEPTEMBER 12, 2022
An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 12, 2022
Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday. Late last year, Kroger set up a private marketplace so that advertisers and certain demand-side ad tech partners can use Kroger data to buy and measure campaigns. That was for display-only campaigns, though, until the.
Adweek
SEPTEMBER 12, 2022
The world is filled with marketing podcasts where CMOs talk about marketing, but the new generation of leaders is looking to find guidance on how to deal with work and life priorities. Hosted by AMA Marketing Hall of fame inductee Antonio Lucio, Home / Work is where we discuss the good, bad, ugly and extraordinary.
AdExchanger
SEPTEMBER 12, 2022
Editorial opinion byAllison SchiffManaging EditorAdExchangerLate last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance” and data security. The forum was part of a broad and ongoing fact-finding exercise as the FTC explores the possibility of creating its own set of rules to protect data security and consumer privacy.
Adweek
SEPTEMBER 12, 2022
Pinterest teamed up with the U.K.'s Uncommon Creative Studio and global media agency Mediahub on integrated campaign "Don't Don't Yourself," which encourages people to shed their doubts and hesitations and try new things, with the platform's help. The company explained in a statement, "Fear of failure. Judgment. Doomscrolling. Procrastination. Inner critic.
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Digital Turbine
SEPTEMBER 12, 2022
Shifting from the inefficiency of waterfalls to bidding has created a more fair, open, and efficient ad ecosystem and is one of the most impactful changes we’ve seen in mobile app monetization over the last few years. . Have you been on the fence about bidding adoption? In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network.
Adweek
SEPTEMBER 12, 2022
As brands dip their toes into the burgeoning space that is the metaverse, coffee producer Lavazza has launched its own game on virtual platform Roblox aiming to raise environmental awareness among young people. The Italian coffee company, through the Lavazza Foundation in Peru, is working with humanitarian organization Cesvi to combat deforestation, claiming that it.
AdPushup
SEPTEMBER 12, 2022
Banner blindness is almost a timeless user practice where they tend to consciously or subconsciously ignore banner advertisements. It is crucial to place more emphasis on consumer habits when it pertains to digital platforms and develop innovative engagement strategies. The major objective must be to comprehend what clients desire and need. As we know, banner [.].
Adweek
SEPTEMBER 12, 2022
Elon Musk really doesn't want to buy Twitter. Musk's legal team sent a letter to Twitter, filing a copy with the Securities and Exchange Commission, in which it claimed that the company's severance agreement with former head of security Peiter "Mudge" Zatko violated the terms of Musk's agreement to acquire the company for $44 billion.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPushup
SEPTEMBER 12, 2022
Cookie stuffing directly impacts the bottom line of a publisher. Learn everything about cookie stuffing here: Ad fraud remains a concern for adtech publishers and advertisers. The Cooking stuffing practice is one such popular practice that came into the picture in 2008 when eBay went after Shawn Hogan in a multi-million dollar lawsuit that ended with him [.].
Adweek
SEPTEMBER 12, 2022
As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. It's just that polluters have shaped the dominant narrative. That's why Kalmus, a climate scientist at NASA, teamed up with Harold Moss, founder of animation and production studio FlickerLab, to create the nonprofit Climate.
Digital Turbine
SEPTEMBER 12, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering reports of success from advertising in mobile games and Sony’s latest move into gaming on mobile. Learn all about these stories in this week’s Mobile Monday!
Adweek
SEPTEMBER 12, 2022
Wellness is, objectively, a good thing. The problem is it often requires so much effort to keep up--from new superfoods to hot yoga and freezing showers--that you may not end up feeling better at all. Kim Crawford Wines takes a gentler approach when it encourages women to embrace self-care, which the company has been advocating.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
SEPTEMBER 12, 2022
An interview withMatthew KoontzHead, Product“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the piece by AdExchanger’s Alyssa Boyle will be published in full on AdExchanger.com tomorrow. CTV scales. But does it perform? Matthew Koontz started his career at Arnold Worldwide.
Adweek
SEPTEMBER 12, 2022
The long-running preschool children's TV series Peppa Pig has become a cultural phenomenon within less than a decade since the first episode aired. The titular Peppa, along with her family and friends, go beyond the expected young audience however, even playing to parents and adults without children, as it aims to help its viewers understand.
AdExchanger
SEPTEMBER 12, 2022
Zynga is getting into app store optimization (ASO). The mobile game developer closed its acquisition of ASO provider Storemaven on Monday. Zynga, which declined to share the terms of the deal, is acquiring all of Storemaven’s IP and technology, and it will add Storemaven’s staff of 50 to its current headcount of 2,900. Storemaven Founder. Continue reading » The post Zynga Buys ASO Platform Storemaven To Cut Down On CAC appeared first on AdExchanger.
Adweek
SEPTEMBER 12, 2022
In his stand-up routine on advertising, comedian George Carlin said, "America's leading industry is still the manufacture, distribution, packaging and marketing of b t." Although the bit is decades old, the public's attitude toward advertising unfortunately hasn't changed much. But something has: We are now more connected than ever before. Digital technologies and social media give.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
SEPTEMBER 12, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Engine Room The Justice Department held a tutorial session with a judge and Google’s counsel to prepare for an antitrust trial beginning next year, Bloomberg reports. The tutorial is a reminder how difficult it can be to manage a Big Tech suit. Continue reading » The post The DOJ’s Crash Course On Search Engines; Roblox Makes Metaverse Ads A Reality appeared first on AdExchanger.
Adweek
SEPTEMBER 12, 2022
Nobody is unfamiliar with Campbell's, but in the eyes of younger consumers, iconic brands have a way of losing top-of-mind relevance or turning stale. The company was founded in 1869 and has seen two world wars, and Linda Lee is honoring the brand's history while making sure one of the most recognized names in the.
Media Math
SEPTEMBER 12, 2022
LinkedIn. Twitter. Facebook. Email. PART 1 – NORTH AMERICA – US LAWS (STATES AND FEDERAL), CANADA . US States Privacy Compliance: From Jan 1, 2023 , we will have the beginning of five new US state laws which all have similar definitions of what constitutes “personally identifiable information” which includes persistent IDs used in AdTech. . In 2018, the California Consumer Privacy Act (CCPA ) was a turning point for US state privacy laws.
Adweek
SEPTEMBER 12, 2022
The age of the reanimated brand is stumbling forth to a new future. Formerly irrelevant retailers and torpedoed platforms of yore are clawing their way from brand history into today's zeitgeist--but in some cases, the association with the original brand is only skin deep. Following two bankruptcies and an acquisition by Alex Mehr- and Tai.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
SEPTEMBER 12, 2022
Featuring 12 newly added sessions, the O3DCon metaverse track will address how open source software and standards can help close the gaps between current challenges and future promise of technology. A new metaverse track hosted by the Linux Foundation is being offered at next month’s O3DCon event, taking place October 17-19 in Austin, Texas. The track will be presented by thought leaders from a range of open source projects.
Adweek
SEPTEMBER 12, 2022
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Rachel Gillman Rischall, founder of Chicago-based lifestyle public relations firm Three PR. Together, they discuss the upcoming film Don't Worry Darling and what happens when the media attention becomes bigger than.
Martech Series
SEPTEMBER 12, 2022
EasyDMARC Raises $2.3 Million In Seed Funding to Advance Product Offerings and Expand the Global Reach for Its All-In-One Email Security Solution. EasyDMARC, a vendor of the all-in-one email security and deliverability platform, announced it had raised 2,3M$ in seed funding led by Acrobator Ventures with participation from Formula VC fund. The new funding will be used to continue building out the product and expanding its global market reach, helping more companies and brands fight against socia
Adweek
SEPTEMBER 12, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by John Terlato, vice chairman at Terlato Wines International. Terlato was born into a wine family just as the American wine landscape was taking shape. His father, Tony Terlato, was a giant in the wine industry, a visionary who built and shaped.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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