Martech
MARCH 30, 2022
A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how some marketers operate. Shifting to this approach is essential – especially given today’s marketplace. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference.
Venture Beat
MARCH 30, 2022
Brands are starting to awaken to the potential NFT technology holds, allowing them to take their advertising to new levels. Read More.
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Martech
MARCH 30, 2022
Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. Search abandonment is seen as major problem for retailers and Retail Search will offer an understanding of shopper intent and context based on established Google search technologies.
More About Advertising
MARCH 30, 2022
It was never going to be long before Ete Davis was snapped up. He quit his role as CEO of Engine in January, ahead of the £77.5m sale to Next 15 in March, and is now joining Dentsu as EMEA chief operating officer of creative. Davis will report to Dentsu’s EMEA and UK CEO of. The post Ete Davis joins Dentsu as creative COO for UK and Europe first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MARCH 30, 2022
Kicking and screaming it is. Despite grumbling about Google Analytics 4, the vast majority of marketers tell us they plan to make the switch anyway, even if they aren’t very excited to. What we found. About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally. Another 14% of respondents said they planned to switch but would hire outside consultants to help them get set up with GA4.
More About Advertising
MARCH 30, 2022
Innocent Drinks recently joined Oatly (both below) and a growing list of other leading brands, such as H&M, Coca-Cola, Nestlé, VW and BP as the ASA and competition watchdog CMA crack down on greenwashing. New legislation aims to protect consumers from disingenuous advertising and communication campaigns, following investigations last year which discovered that 40% of.
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AdPulp
MARCH 30, 2022
I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Advertising tends to present itself more nakedly — you’ll know an ad when you see one because it has an identified sponsor. Public relations works in many not-so-obvious ways. It can be […]. The post The Public Relations Handbook Sheds Light On The Darker Persuasive Art appeared first on Adpulp.
Martech
MARCH 30, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and day two of The MarTech Conference begins ( free registration here ). There is already a lot to digest from yesterday.
More About Advertising
MARCH 30, 2022
As a mutual building society Nationwide takes its social purpose seriously, and this new campaign by VCCP celebrates a partnership with The Diana Award focused on an anti-bullying message. The film, set in a primary school, tells real life stories of school children who have suffered from bullying. Their words have been arranged into a. The post Nationwide and VCCP use ‘the power of words’ to tackle bullying in schools first appeared on More About Advertising.
Martech
MARCH 30, 2022
TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase. Buyers use TrustRadius to explore software categories, compare features and pricing and read customer reviews.
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More About Advertising
MARCH 30, 2022
When asked, “Following the Russian invasion of Ukraine, in what ways do you think it is appropriate for companies and brands to respond?” an IPA survey found that Brits overwhelmingly thought that business had a role to play. There were surprising generational differences, with older respondents significantly more in favour of penalising Russia than younger.
InMobi
MARCH 30, 2022
If you are not reaching consumers where they are and making it easy for them to buy at their convenience, then you’re missing out. Here’s why. Understanding Media Consumption Habits in 2022 Let’s take an overall look at American’s favorite media sources. According to eMarketer , the typical adult will spend just over three hours a day watching linear television.
More About Advertising
MARCH 30, 2022
You can tell Easter is on its way in the UK as the weather’s turning cold. And to add to the fun the big supermarkets are doing their bit, in this case Asda displaying its ‘Easterlicious’ foods via an Easter egg hunt complete with fairy tale Easter bunny. From Havas. Stephi Brett-Lee, senior director Asda. The post Asda welcomes Easter with a magic egg hunt – now there’s a turn up first appeared on More About Advertising.
Venture Beat
MARCH 30, 2022
Brands are starting to awaken to the potential NFT technology holds, allowing them to take their advertising to new levels. Read More.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 30, 2022
Agencies are finally taking diversity and inclusion beyond rhetoric and making real change, according to the new IPA Census, which shows that the percentage of employees from a non-white background is estimated at 18.3%, up almost 20% from the 15.3% reported in 2020. But the ethnicity pay gap in favour of white employees has increased, The post Ethnic diversity is up 20% at agencies but ethnicity pay gap has widened, new IPA Census shows first appeared on More About Advertising.
illumin
MARCH 30, 2022
The post Three Priorities for Tech Companies to Thrive in 2022 appeared first on AcuityAds Inc.
Martech
MARCH 30, 2022
WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. Back then, WordPress had one purpose—to enable nontechnical people to build a website that could be displayed on a desktop or laptop computer. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change.
Single Grain
MARCH 30, 2022
DAO marketing agencies are becoming more and more popular as the world moves towards decentralization. But with so many choices, how can you be sure you're picking the best one for your needs? There are a lot of different things to consider, but we've got you covered. We'll go through the top five DAO marketing agencies, why they're the best, and how you can determine which is right for your business needs.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
MARCH 30, 2022
Whenever I begin working with new clients who face major problems with their email marketing , one of the first things I review is how they conduct their email testing. A/B/n testing is the best way I know to structure effective campaigns and to measure whether a brand’s email strategies and tactics are succeeding or failing. But all too often, teams struggle to set up tests correctly and measure results accurately.
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