Adweek
OCTOBER 24, 2022
Brands and retailers are about to unleash their holiday campaigns. This season, however, the standard practice of buying eyeballs may not be the best way to grab consumers' attention. With a barrage of messages coming at them all at once, it's critical to get in front of people at the optimal time: when they are.
Ad Rants
OCTOBER 24, 2022
Your customers don't have time to read through pages of product research and promotional materials. They have businesses to run! That's why video is such an important tool for B2B marketers. Video engages your potential clients much better than standard text. For example, using video in your email marketing can result in a 300% boost in click-through rates.
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Adweek
OCTOBER 24, 2022
As the temperature drops and holiday season approaches, Kroger is preparing to unveil a campaign meant to make people feel warm inside. Titled "Today's Holiday Moments Are Tomorrow's Memories," the minute-long spot centers on an older man who comes across his late wife's cookbook. As he creates some of the dishes, he relives past events.
Martech
OCTOBER 24, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). This is part 9. There are links to all the articles at the end of the post. In the last post we discussed the GA4 Setup Assistant in Universal Analytics. Now we’re going to look at the GA4 Setup Assistant in GA4 itself.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 24, 2022
Nick Bodkins imagines a day in the not-too-distant future when his booze-free bottle shop called Boisson could have store-within-a-store concepts nestled into upscale supermarkets around the country. The curated retailer already has five dedicated locations on its home turf in New York, all opened in 2021, with two more Los Angeles stores joining the West.
Martech
OCTOBER 24, 2022
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” Describing the business today, Kolzow said: “We solve real wo
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
OCTOBER 24, 2022
At a Federal Trade Commission (FTC) event last week, Chair Lina Khan said children are more susceptible than adults to deceptive or harmful practices, especially those that blur the line between advertising and entertainment. The event, “ Protecting Kids from Stealth Advertising in Digital Media ,” included legal and child development experts, researchers, members of industry, and consumer advocacy groups.
Adweek
OCTOBER 24, 2022
The post-holiday doldrums of February are typically when the movies that studios don't expect to do much business hit theaters. But in 2017, the winter month saw the release of Jordan Peele's Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience. Since then, it seems like horror.
AdExchanger
OCTOBER 24, 2022
Marc JohnsonGeneral Manager and CMO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc. Continue reading » The post 5 Steps To Improving Your Analyst Relations appeared first on AdExchanger.
Adweek
OCTOBER 24, 2022
Like everyone else on Earth, during the first few weeks of the Covid-19 pandemic, I was in a very bad way. Just like so many of us, aside from first responders and healthcare and essential workers, I was shut away at home, wiping down grocery deliveries and breathing through an improvised cloth mask. But I.
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AdExchanger
OCTOBER 24, 2022
An interview withJeremy HlavacekCCODigital media consumption is on the rise, but the supply of high-quality data signals is dwindling. “The personalized targeting data points we’ve gotten used to are under. Continue reading » The post Experian On Why Signal Loss Isn’t Slowing Down The Demand For Targeting Data appeared first on AdExchanger.
Adweek
OCTOBER 24, 2022
While news consumption on other social platforms has either declined or flattened, more adults in the U.S. have been turning to TikTok for news, according to a new study from Pew Research Center. The think tank found that the share of U.S. adults who say they regularly get news from TikTok shot up to 10%.
AdExchanger
OCTOBER 24, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Apple October 25 quietly marks a big step for Apple’s ambition to become one of the world’s. Continue reading » The post The App Store Homepage, Brought To You By Ads; NBCU Gets Defensive appeared first on AdExchanger.
Adweek
OCTOBER 24, 2022
Though more than half of Americans were not even alive when it debuted, 1985's Back to the Future remains one of the most popular movies ever made. Part of the appeal is the time-travel plot (Marty McFly and Doc Brown going back to the 1950s in a scientifically modified DeLorean) and part of it is.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 24, 2022
For years, walled gardens made it practically impossible to build alternative advertising analytics or launch creative testing startups. What analytics startup could out-engineer Google or charge less than Google Analytics, Continue reading » The post Memorable AI Raises $2.75 Million With A New Take On Creative Testing appeared first on AdExchanger.
Adweek
OCTOBER 24, 2022
Adam Heimlich was an early adopter of tools that have since become mainstream in digital advertising, founding Horizon Media's programmatic desk in 2014. As CEO of Chalice Custom Algorithms, he helps brands carefully assess their media spending, a fine-tooth-comb strategy that is only just starting to be in vogue in programmatic advertising. He's also become.
Digital Turbine
OCTOBER 24, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering useful insights about finance apps and the Learn all about these stories in this week’s Mobile Monday! Five Things About Finance Apps. While finance apps will never be the most “fun” thing we do on our smartphones, they certainly are a vital piece of our mobile life.
Adweek
OCTOBER 24, 2022
The leaves are changing, temperatures are dropping, and everywhere you look are ghosts, ghouls, skeletons, black cats, boogeymen--and marketers conjuring up some wicked fun of their own. While Halloween has spiritual significance, the mainstream associations with the holiday are rooted in consumerism. A National Retail Federation survey showed Halloween spend is projected to rise 5%.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
OCTOBER 24, 2022
Wilfred Yeung Joins as Technical Advisor and Reuben Kan Joins as Distinguished Engineer. Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced that it has appointed two Google veterans to its team: Wilfred Yeung has joined the company’s Technical Advisory Board and Reuben Kan has joined as Distinguished Engineer.
Adweek
OCTOBER 24, 2022
In this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Erin Schmidt, chief product placement officer at BEN, an entertainment AI company that specializes in product placement. From strategic KFC mentions in Stranger Things to the critical role of a prop.
Marketing Dive
OCTOBER 24, 2022
The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends.
Adweek
OCTOBER 24, 2022
TikTok allows users to sync their Facebook friends with the TikTok mobile application in order to easily find their Facebook friends who also use the video-sharing platform. In order to use this feature, you'll need to connect your Facebook account to your TikTok account and give TikTok permission to access your Facebook friends list. Our.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Basis
OCTOBER 24, 2022
Gas for $4 per gallon. Milk for $5 per gallon. $6.15 for four ears of corn ?! We just can’t catch a break in this economy. And while consumers are hurting, many brands are also struggling to weather the current economic downturn and plan for a possible recession. While no two economic downturns are alike, we can (and should!) learn from past recessions.
Adweek
OCTOBER 24, 2022
The eyes of the car-buying public are usually trained on the flashy new offerings at the New York International Auto Show or, more realistically, on whatever models are on the lot at the nearby dealership.
Marketing Dive
OCTOBER 24, 2022
The push to streamline the automaker’s global creative business comes as auto ad spending overall is a bright spot amid a broader slowdown.
Adweek
OCTOBER 24, 2022
YouTube began rolling out a refreshed look Monday, saying it will gradually be extended to all users over the next few weeks. User experience director Nate Koechley explained in a blog post, "YouTube just celebrated its 17th birthday earlier this year, and we wondered if it was time to give it a small makeover.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
OCTOBER 24, 2022
Scaled ad tech M&A was up 150% in the third quarter, driven in part by private equity … so, hurrah? (For reference, scaled ad tech deal volume was down 60%. Continue reading » The post Can Ad Tech Deal Making Get Done In A Messy Market? appeared first on AdExchanger.
Adweek
OCTOBER 24, 2022
Cosmetics giant L'Or?al and Meta have announced a partnership, including Incubateur HEC Paris, which will see the launch of a startup acceleration program to drive creativity within emerging metaverse environments. The six-month program will be based in Paris at the Station F startup hub and is aiming to recruit five French startup companies working on.
Smart Insights
OCTOBER 24, 2022
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, … The post The segmentation, targeting, positioning (STP) marketing model appeared first on Smart Insights.
Adweek
OCTOBER 24, 2022
Amid a tumultuous period for the airline industry, British Airways has launched an ambitious campaign comprising more than 500 unique ads to win back some love for its brand. No two ads are the same in the campaign, which includes print, digital and outdoor executions, as well as 32 different short films, running across the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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