Adweek
NOVEMBER 15, 2022
Michael Bay took one look at the upcoming World Cup and decided it needed something: More America. We're still four years away from the United States, Mexico and Canada hosting the World Cup in 2026, but Frito-Lay brought in the bombastic film director to help translate the world's game into American. As the event's "first-ever.
The Ad Tech Blog
NOVEMBER 15, 2022
Why do you need a tech spec ? If founders need to choose between drawing boxes and writing code, the latter always wins. If you see your team discussing a lot about potential solutions instead of coding. If you don’t see any real progress, chances are they need to write a tech spec. One thing is to have detailed requirements, mockups, and acceptance tests; a completely different thing is to know “how” to implement them.
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Adweek
NOVEMBER 15, 2022
We Are Social and The Narrative Group (TNG) have entered into a merger agreement, joining forces to bolster each agency's social and culture practices. The merger will introduce We Are Social as the lead brand in the U.S. and will be overseen by TNG's current president Rebecca Coleman in her new role as CEO of.
Martech Series
NOVEMBER 15, 2022
The economic rollercoaster of the past few years has presented new challenges for small and mid-sized businesses. Businesses are being impacted by adverse economic conditions in various ways, from supply chain challenges to decreases in consumer buying power. Even in times of growth, but especially in times of turbulence, companies must evolve their marketing strategies to respond to fast-changing consumer behavior and fluctuations in demand.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 15, 2022
A bug in Twitter's system, which was rectified on Saturday, exposed sensitive information to the company's advertising team. Names, addresses and credit card information of several advertisers were left exposed, Adweek has learned. The bug was identified on Thursday by privacy researcher Zach Edwards. He found that the company ingested sensitive credit card information without.
AdExchanger
NOVEMBER 15, 2022
People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. But there’s rapid progress being made on the Android version of. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 15, 2022
Rob BeelerFounder and CEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Beeler, founder and CEO at. Continue reading » The post Publishers, Your Top Ops Talent Needs Your Attention appeared first on AdExchanger.
Adweek
NOVEMBER 15, 2022
In today's Episode of The Speed of Culture, Todd Allen, vice president of global marketing at Budweiser, joins Suzy founder and CEO Matt Britton to discuss leading brand marketing initiatives on a global scale. Budweiser launched one of its largest campaigns yet as a global partner of the FIFA World Cup. Allen is an entrepreneurial.
AdExchanger
NOVEMBER 15, 2022
As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Total revenues were $104 million, up 15% YoY, and in line with. Continue reading » The post Advertiser Skittishness Is Stunting BuzzFeed’s Ad Revenue Growth appeared first on AdExchanger.
Adweek
NOVEMBER 15, 2022
There's good news for the nearly half of U.S. adults who say they overeat on Thanksgiving: Stove Top stuffing is re-releasing its maternity-like Stuffing Pants. Created in 2017, the limited edition Thanksgiving pants are coming back to commemorate the Kraft Heinz brand's 50th anniversary. "Hundreds" of pairs of Stuffing Pants will be available on Amazon.
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Martech Series
NOVEMBER 15, 2022
Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year. Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023.
Adweek
NOVEMBER 15, 2022
In 1967, Kathrine Switzer became the first woman to officially complete the Boston Marathon even though a man tried to push her off the course. Her story serves as the center of a TV spot from longtime New York City Marathon sponsor Michelob Ultra and Gut Los Angeles, which kicked off a larger campaign focused.
Martech
NOVEMBER 15, 2022
I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made a career out of using marketing technology. But, I’m frustrated. Yesterday, I had a conversation I must’ve had 100 times. . One of our clients (let’s call him John) and I were discussing his digital marketing budget for next year and he was complaining about how he was forced to reduce it dramatically, despite us collectively beating this
Adweek
NOVEMBER 15, 2022
For 22 years, Electronic Arts' The Sims video game series has used a diamond-like icon dubbed The Plumbob to allow players to see their active character's mood. The new brand platform "Spark Something" uses that design element as a way to show how players find inspiration from the simulation game and spread it to others.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 15, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Top Tier Broadcasters must convince investors that streaming media is a sound bet. Warren Buffet’s Berkshire Hathaway, for one, Continue reading » The post Streaming CPMs Stay Sky High (For Now); Is BeReal Being Real About Monetization? appeared first on AdExchanger.
Adweek
NOVEMBER 15, 2022
In this special episode of Brandweek: The Podcast, Adweek senior producer Al Mannarino sits down with Crystal Worthem, director, global audience marketing at Meta and Aisling Ryan, managing partner at the sustainability practice at Ogilvy Consulting and WPP UN Lead to discuss Meta's recent Sustainability Report, creating a global standardized measurement for the industry to.
AdPushup
NOVEMBER 15, 2022
Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].
Adweek
NOVEMBER 15, 2022
A new study by the Attention Economy team at Dentsu Media found that augmented reality lenses on Snapchat are drawing plenty of attention. Dentsu found that Snapchat AR lenses delivered a depth of engagement comparable to television, one of the highest attention-driving formats measured to date, garnering four times more attention than the study's benchmark.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
NOVEMBER 15, 2022
The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.
Adweek
NOVEMBER 15, 2022
The cryptocurrency world has been thrown into disarray as FTX, one of the industry's biggest exchanges, filed for bankruptcy last week following a shock liquidity crisis, sending prices of major digital coins plummeting. Like many other cryptocurrency companies, FTX had spent lavishly on marquee advertising as a means of establishing itself as a household name.
Martech Series
NOVEMBER 15, 2022
Shopify merchants can now access fast, seamless and trusted ERP integration. Jitterbit, the API transformation company, announced it will provide ERP integrations for Shopify Plus merchants. Being an approved Shopify Plus integration partner demonstrates Jitterbit’s rigorous technical capabilities, customer service best practices, uptime, and performance.
Adweek
NOVEMBER 15, 2022
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market third-party programmatic display advertising on its website and mobile app when the new year begins. Publishers, advertisers and ad-tech players should pay attention to this development because it validates.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
NOVEMBER 15, 2022
SAP SE announced at the SAP TechEd conference the launch of a powerful new offering to drive the next wave of business transformation by unleashing the expertise of those who know best – business users. Drawing on the unique depth and breadth of the SAP Business Technology Platform (BTP), SAP Build is a low-code solution that puts SAP’s world-class enterprise technology in the hands of business users, giving them direct, secure access to the end-to-end processes, data and context they need
Adweek
NOVEMBER 15, 2022
An ambitious and powerful holiday campaign calls on society to come together and mend the many divisions that have become apparent in recent years. Developed for German food discounter Penny Markt GmbH (Penny) which annually produces an emotional holiday film alongside creative agency partner Serviceplan, "The Rift" addresses and encourages the need for more empathy.
Martech Series
NOVEMBER 15, 2022
Abnormal Security, the leading behavioral AI-based security platform, announced its newest addition to the product portfolio as the company progresses toward delivering the most comprehensive cloud email security in the market. The latest innovation protects customers from emerging email platform attacks that are increasing in volume and severity as attackers find new ways to target organizations.
Adweek
NOVEMBER 15, 2022
Soccer fans will have access to an emergency hotline launched during the World Cup to provide them with statistics about their teams in a brand-raising initiative for insights publication The Athletic. Created by communication consultancy Harbour, the awareness-raising drive for the publisher aims to promote The Athletic as a source of insight and knowledge of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Tech News
NOVEMBER 15, 2022
80% of advertisers have increased their converged TV investments year over year, according to a survey by Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV. In addition, of the more than 250 senior brand and agency respondents polled in the report titled ‘The Great Unification of Converged TV’ in September.
Adweek
NOVEMBER 15, 2022
Online thrift shop ThredUP is tapping Fran Drescher to helm its first-ever holiday collection made up entirely of low-priced, secondhand clothing items. The assortment of apparel and other gifts was inspired by the star's personal style and spans everything from scarves, bucket hats and scrunchies to pet beds and bowls, in addition to a set.
Martech Series
NOVEMBER 15, 2022
Nearly Two-Thirds of PR Pros Struggle to Connect Metrics to Business Outcomes but 56% Say Metrics Will Outperform Last Year’s. One of the biggest challenges PR pros continue to face in 2022 is connecting metrics to business outcomes to show the impact of their work, according to Muck Rack’s second annual State of PR Measurement Survey. However, PR teams report sharing updates across more departments compared to last year, including executive (6% increase) and marketing (5% increase) teams, indic
Adweek
NOVEMBER 15, 2022
Global leaders have reunited in Sharm El-Sheikh, an Egyptian resort town on the tip of the Sinai peninsula, this week for the United Nations climate conference known as COP27. Government delegations, business leaders, non-governmental organizations, activists--and, of course, advertisers--have all descended upon the scuba diving destination to discuss the climate crisis.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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