Adweek

MAY 5, 2025

7-Eleven is owned by a Japanese company, while Circle K is Canadian-owned.

Food 312

Food Retail 312

Digiday

MAY 5, 2025

Now that September is locked in for Googles showdown with the Department of Justice over how to dismantle its grip on online ad sales, its time to dissect how each side thinks the monopoly should be undone. The proposals for the remedies phase of the adtech trial were mapped out on Monday in written filings. These come days after they were outlined to U.S.

Ad Tech 75

Ad Tech Ad Server Ad Exchange Media 75

Adweek

MAY 5, 2025

LG Ad Solutions touts 50 Cent partnership and CTV ad offerings at NewFronts presentation.

Advertising 289

Advertising 289

Digiday

MAY 5, 2025

Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. Theyre pushing for real-time bidding, a form of programmatic advertising that allows ads to be bought and sold in real time. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the ad space.

Retail 79

Retail Media CPM Advertising 79

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 5, 2025

The new studio includes a dedicated space for performers and special guests.

239

239

Digiday

MAY 5, 2025

AI-powered chatbots are scary smart, thanks to the large language models undergirding them. But theyre only as smart as the data theyre trained on. Two major factors can inhibit the AI chatbots being created by brands and publishers: the timeliness of the bots training data and the inclusion of proprietary information in that data set. In the first case, a company would need a way to pass information in real time to an LLM powering its chatbot.

Media 68

Media Marketing 68

Ad Monsters

MAY 5, 2025

Global enterprises are losing millions to data fragmentation and inconsistent taxonomies. Still, a new era of unified taxonomies and automation offers a practical path to better decision-making, streamlined workflows, and seamless customer experiences. Discover how standardizing data and automating integration can drive compliance, unlock actionable insights, and set a new benchmark for agile, data-driven business success.

ROI 62

ROI Communications Agency Marketing 62

Adweek

MAY 5, 2025

She's taken a job in the roofing industry.

Affiliates 208

Affiliates 208

Rob Campbell

MAY 5, 2025

After the recent emotional rollercoaster of posts – with the wonderful Fergus coming and the brilliant Martin going – let’s get back to some cynical musings, as the name of this blog supposedly ‘promises’ Or something … So I was going for my daily walk when I passed a school in a posh part of Auckland. By the gates, I saw this ad Now on one hand, I was quite impressed by the smarts of the real estate agents.

Real Estate 64

Real Estate Education Marketing Impressions 64

Adweek

MAY 5, 2025

This post was created in partnership with Inmar Intelligence Key takeaways The line between content and commerce is disappearing, and creators are turning attention into transactions.

Retail 189

Retail Media 189

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Advertising

Single Grain

MAY 5, 2025

The boardroom goes silent as the presentation concludes. What captivated this room of seasoned marketing executives wasn’t cutting-edge AI or the latest digital innovation it was the resurrection of design elements from decades ago. Retro design isn’t just having a moment; it’s driving measurable results across industries, with brands reporting engagement increases when nostalgic elements are thoughtfully integrated into modern campaigns.

Click Through Rate 52

Click Through Rate Fashion Audience Machine Learning 52

Adweek

MAY 5, 2025

Brands can buy ads through Walmarts demand-side platform.

Demand Side Platform 147

Demand Side Platform Advertising Retail Media 147

Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Adweek

MAY 5, 2025

These social and screen stars broke out with original ideas, courage and using their platform for good.

Food 264

Food Media Marketing 264

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Single Grain

MAY 5, 2025

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts. How do you maintain the personalization that makes ABM effective while expanding your reach to dozens, hundreds, or even thousands of accounts?

Account-Based Advertising 52

Account-Based Advertising Advertising Conversion Rate ROI 52

Adweek

MAY 5, 2025

From rising agency talent to Best Picture-winning directors, these are the creative leaders to know.

Agency 226

Agency 226

PubMatic

MAY 5, 2025

Todays marketers are navigating a perfect storm of uncertainty, and the pressure to do more with less has never been greater. In my world, uncertainty shows up everywhere from hearing about shifting priorities from my wife who works in higher education, to trying to keep pace with my teenagers ever-changing weekend plans, to talking daily with brands feeling squeezed.

ROI 58

ROI Control Group CPM Viewability 58

Adweek

MAY 5, 2025

Burns matched Dove with Gronk, and then Gronk just did his thing.

226

226

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Digiday

MAY 5, 2025

TikToks fate may be uncertain in the U.S. but many advertisers are simply shrugging and spending anyway, according to a Digiday+ Research survey of brand, retailer and agency professionals. Nearly halfway through its second 75-day countdown to being banned, the platform is still seen as a dependable partner proof that, in advertising, consistency can sometimes outweigh certainty.

Retail 62

Retail Agency Media Advertising 62

Adweek

MAY 5, 2025

'Learn your superpower and lean into it.

Fashion 222

Fashion 222

Single Grain

MAY 5, 2025

The most memorable brands share a hidden common denominatorthoughtful application of geometric design principles. Shapes convey certain emotions, whichdevelop a brand’s unique identity. Nike’s swoosh, Apple’s clean interfaces, and Google’s material design communicate a powerful message without saying a word. For marketing professionals, understanding geometric design principles isn’t just about aestheticsit’s about creating visual systems that drive measurable

Communications 52

Communications Conversion Rate Click Through Rate A/B Testing 52

Adweek

MAY 5, 2025

The Chicken Shop Date creator is building a creative empire with her studio Dimz Inc.

Media 221

Media 221

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Single Grain

MAY 5, 2025

The vibrant swirls of color that once defined 1960s concert posters have evolved into sophisticated marketing tools backed by neuroscience. Psychedelic design elementsthose visually striking patterns, color combinations, and spatial arrangements that seem to pulse with energyaren’t just artistic choices. They’re strategic engagement drivers with measurable impact on how users interact with digital experiences.

Click Through Rate 52

Click Through Rate A/B Testing Conversion Rate Conversion 52

Adweek

MAY 5, 2025

The talent captivating audiences and showing what can happen when they follow their own creative vision.

Media 207

Media Audience Marketing 207

More About Advertising

MAY 5, 2025

Yet another big change is coming at WPP – inevitable given its slow or no-growth and becalmed share price – with GroupM, its once all-conquering media business, to be rebranded as WPP Media. GroupM consists mainly of EssenceMediacom, Mindshare and Wavemaker. Big media pitches tend to be holding company operations these days (although there’s usually … The post WPP axes GroupM for WPP Media first appeared on More About Advertising.

Media 66

Media Advertising Finance Agency 66

Adweek

MAY 5, 2025

Chrome reflects 17 years of deep integration between Google and its browser teammaking any sale technically daunting.

Ad Tech 207

Ad Tech 207

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

MAY 5, 2025

Googles long-anticipated shift away from third-party cookies has once again been put on pause. Should we be shocked? Probably not. Replacing a core component of the internets business model was never going to be an easy feat. And despite years of testing alternatives through its Privacy Sandbox, Google has struggled to find a workable solution. … The post Aine Corry: third-party cookies are (still) not dead now what?

Cookies 66

Cookies Advertising Media Agency 66

Adweek

MAY 5, 2025

From Conclave to Powerade, ADWEEK's 2025 winners used bold storytelling to captivate viewers.

Fashion 179

Fashion Food Marketing 179

Martech

MAY 5, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? In times of economic uncertainty, tariffs and political turmoil, consumers often become more cautious about their spending.

Marketing 111

Marketing Communications Education MarTech 111

Adweek

MAY 5, 2025

These up-and-coming creatives are breaking through the noise with work thats fresh and unexpected.

Agency 165

Agency Food Marketing 165

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing