Adweek
DECEMBER 2, 2024
Oscar Mayer's "Bologna Song" is one of the most iconic advertising jingles, inspiring everyone from "Weird Al" Yankovic to Homer Simpson to sing their own versions. The Kraft Heinz brand is celebrating the tune's 50th anniversary with a nostalgic campaign that turns singing into a form of payment. Created by agencies Johannes Leonardo and The.
Martech
DECEMBER 2, 2024
Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Google has been the dominant force in the online search market for more than 20 years.
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Adweek
DECEMBER 2, 2024
This article was originally published in August, and has since been updated with new information. Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room. Major brands such as Levi's and Toys R Us have eagerly experimented with AI in their marketing efforts. Tech giants like Google and Apple.
Martech
DECEMBER 2, 2024
Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
DECEMBER 2, 2024
Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent six years at Intuit, most recently as CMO and evp, general manager of the strategic partner group, where she helped reimagine the brand's marketing approach.
AdExchanger
DECEMBER 2, 2024
If a brand has first-party data and a little inventory of its own, dollars to doughnuts it’ll launch a media network. We’ve seen grocery chains do it, hotels, big-box retailers, airlines, rideshare companies, gyms, convenience stores, makeup brands – the fruit hangs low. But over the past year, companies with financial information have also started getting […] The post Western Union Is Banking On First-Party Data To Woo Brands To Its New Media Network appeared first on AdExchanger.
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Ad Monsters
DECEMBER 2, 2024
Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% this year. Faced with mounting pressure to drive profitability, media companies are continuing to roll out their ad supported offerings, but most are still trying to get the balance right.
Adweek
DECEMBER 2, 2024
TelevisaUnivision is making structural changes, CEO Daniel Alegre announced. During an earnings call in October, Alegre, who joined the company as CEO in September, noted that TelevisaUnivision was at a "pivotal point" in its evolution and was looking for better integration and operational optimization moving forward. In a memo to employees Monday, the CEO made.
Exchange Wire
DECEMBER 2, 2024
News in brief: Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media Brands Look to Change Agency Remuneration Models Three quarters of multinational brands are looking to change their agency remuneration model within the next three [.] The post Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media appeared first on ExchangeWire.com.
Adweek
DECEMBER 2, 2024
As marketers know only too well, there are trade-offs with everything. And in the era of set-it-and-forget-it tools, that trade-off is one of spend efficiency for ads sometimes showing up in questionable environments. Despite grumbles, a lot of marketers have accepted that trade-off. But with AI fuelled made for advertising sites springing up, the phenomenon.
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Seth Godin
DECEMBER 2, 2024
A little faster is a market advantage. A step change in speed changes the market entirely. Fedex was faster mail. It allowed them to grow and profit. Email, on the other hand, completely changed communication. In the discussions of AI, most people are failing to consider the step change in speed. A logo made in Kittl might not be as magical as one made by Milton Glaser, but it can be created 1,000 times faster.
Adweek
DECEMBER 2, 2024
It's been a busy year for Disney Advertising and the company's streaming platforms. In 2024, Disney saw 40% of its total upfront dollars earmarked for streaming and digital offerings, and it has taken steps throughout the year to bolster that side of the business, including now working with nearly 40 demand-side platforms, making investments in.
Martech
DECEMBER 2, 2024
Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities. Co-innovation is a strategic necessity in today’s competitive landscape. Developing cutting-edge AI capabilities in-house is costly and time-consuming.
Adweek
DECEMBER 2, 2024
Longtime sports director Alan Sillence is retiring from Yakima, Washington CBS affiliate KIMA after 31 years. "Thirty years ago I never would have believed I'd still be here, but it definitely grew on me," Sillence told the Yakima Herald-Republic. "I've run into a lot of people who say the same thing." He joined the station.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
DECEMBER 2, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
DECEMBER 2, 2024
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day shopping period between Thanksgiving and Cyber Monday, according to ecommerce data tracked by Adobe. Consumers spent $6.1 billion--a 8.8% year-over-year increase--on Thanksgiving this year, according.
AdExchanger
DECEMBER 2, 2024
In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent. Too often, they conflate efficiency and value. The push for tighter margins is not without impact, especially as it extends across the entire advertising supply chain. Agencies feel the pinch as brands demand more […] The post The Efficiency Trap: Rethinking Value And Cost In Media Buys appeared first on AdExchanger.
Adweek
DECEMBER 2, 2024
Today, management and production company Sugar23 and Fifth Season, the production and distribution company behind shows like Apple TV+'s Severance, announced a new film and TV studio that aims to co-finance over $100 million in production with brand partners over the next three years. The two companies will work closely with brands to create stories.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
DECEMBER 2, 2024
This time of year, it used to be a regular occurrence for ad buyers to be tasked with spending the year’s leftover ad dollars as marketers feared that if they didn’t use it now they’d lose it next year. That led to some “irrational budget dumping” in the past. But across the last two, as marketers have moved to more quarter-by-quarter planning cycles and zeroed in on performance marketing, the practice is a lot less commonplace.
Adweek
DECEMBER 2, 2024
Toi Thornton has signed off from NBC Connecticut. Thornton was the weekend morning anchor at the NBC owned Hartford station. "LIFE UPDATE: This week is my final week at NBC Connecticut. Thank you to all of the people of Connecticut for allowing me into your homes every Saturday and Sunday morning! And to tell you.
Digiday
DECEMBER 2, 2024
The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake took a sharp turn recently when Drake threatened legal action against his record label, accusing it of allegedly bankrolling influencers and bots to push a diss track against him. The twist — and the frenzy it sparked — captured the pulse of modern fandom: intense, hyper-digital and caught in a chaotic crossfire of art, commerce and reality.
AdExchanger
DECEMBER 2, 2024
OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ratings. The post Know What They Can’t Generate? Profit; Racing Through Infancy appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
More About Advertising
DECEMBER 2, 2024
Sometime this week we should get a proper peek at the new, ultra-luxury Jaguar EV that has what seems like the whole internet chattering (chiefly saying they hate the woke-ish teaser ad.) Here’s a diverting take on the supposed creative pitch (actually it was created in-house) which says a lot about the world out there … The post Jaguar’s EV launch: beware of Mad Men first appeared on More About Advertising.
VideoWeek
DECEMBER 2, 2024
The closure of GARM (the Global Alliance for Responsible Media) back in August left a hole in the media landscape, after a lawsuit by Elon Musk’s X caused the World Federation of Advertisers (WFA) to shutter its brand safety initiative. Four months on from the closure, questions remain over the implications for brand safety standards that were established under GARM’s principles.
More About Advertising
DECEMBER 2, 2024
Has ever a company spent as much on advertising to such little effect as Vodafone? Helps if you have an idea of course and this blast from Vodafone’s past from Leo Burnett (40 years of it) may just have cracked the elusive art, this year anyway. Can you recall when mobiles were a pleasing novelty, … The post Vodafone’s very own blast from the past refreshes Christmas first appeared on More About Advertising.
Playwire
DECEMBER 2, 2024
Key Points A successful gaming advertising budget balances consistent, measurable media spending with high-impact in-game activations. Custom in-game activations require 70-75% of the campaign budget for development and creative assets, 20-25% for supporting media like influencer promotions, and 5-10% as a contingency for adjustments and optimizations.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Clearcode
DECEMBER 2, 2024
Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising. The conversation explored the differences between these advertising formats, the obstacles in measurement, and how Connect73 leverages radar technology to improve campaign insights.
VideoWeek
DECEMBER 2, 2024
The industry has long hoped for a “Super ID” to come along and solve ID fragmentation, but for smartclip, RTL Group’s ad tech unit, the future is one of multiple IDs. “Advertisers will have to work with IDs of different types, different natures, with different correctors, and different lifetimes,” says Thomas Servatius, Co-CEO, MD Platform & Technology at smartclip.
Digiday
DECEMBER 2, 2024
Brian Tomasette, director of product, Amazon DSP Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of programmatic advertising, particularly around efficiency and automated performance. This moment is significant because advertisers are taking off their training wheels by transitioning from test to execution mode to accelerate AI-driven decision-making across the open internet.
More About Advertising
DECEMBER 2, 2024
M&C Saatchi is finally moving on from its venerable ‘brutal simplicity of thought’ mantra as it approaches its 30th birthday next year. The “new look and strategic focus” is ‘cultural power,’ which is harder to argue with than brutal simplicity which is, in this multimedia age, a touch simplistic. UK CEO Jo Bacon says: “We’ve … The post M&C Saatchi is at it again: this time sailing under new banner ‘Cultural Power’ first appeared on More A
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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