Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifest

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More About Advertising

DECEMBER 13, 2021

Independent London agency Impero has won EO Charging in a pitch against mother, BBH and Acne. EO claims to be the Uk’s leading charging provider for electric vehicles. Impero will launch its first global campaign next year. EO charging marketing director Miles Freeman says: “Impero impressed us at every step of the process, they went. The post Impero wins global brief for EO Charging first appeared on More About Advertising.

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Martech

DECEMBER 13, 2021

This is part two of an ongoing series. Part one looked at Fact 1: Digital Asset Management is a metadata engine. Fact 2: You do not know what you do not know! If you imagine digital asset management as a chess game, some of us have a base understanding. We may know some tricks for winning quickly against a lesser opponent. We may even know that after three moves of the game, players face 121 million possibilities; one more action is a staggering 288 billion potential outcomes.

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More About Advertising

DECEMBER 13, 2021

Later this week we’ll be revealing our Agencies of the Year (creative, media, international and holding company) plus Advertiser of the Year. Media, US agency, international, holding company and advertiser on Wednesday, UK Agency of the Year on Thursday. Last year’s winners were Talon Outdoor (media), Goodby Silverstein (US agency), Wieden+Kennedy (international), S4 Capital (ad.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

DECEMBER 13, 2021

The feud between marketing and sales is costly, but it can be avoided. In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can marketers enable sales to do their job better and vice versa?

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More About Advertising

DECEMBER 13, 2021

WPP did well in this year’s Epica awards – chosen by a panel of journalists – with three for Wunderman Thompson and one for VMLY&R. Network of the Year, for overall performance, was McCann Worldgroup, Agency of the the Year was &Co./NoA Denmark. Full Grand Prix list * RESPONSIBILITY: VMLY&R Istanbul – “The Rainbow Hack”, The post Epica announces 2021 winners - four grand prix for WPP first appeared on More About Advertising.

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More About Advertising

DECEMBER 13, 2021

It’s been a somewhat trying year – you may have noticed – and when there’s trouble, there’s search as Google reminds us in this end-of-year round-up. 45 million views on its own YouTube channel so the point has been made to some effect. And you can’t blame Google for bigging up its own achievements. No. The post Does Google need a new approach to 'goodvertising?

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Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. But deciding whether your company needs an enterprise-level identity resolution platform calls for the same steps involved in any software adoption, starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial res

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InMobi

DECEMBER 13, 2021

With smartphones emerging as the number one platform for consumers to learn, engage, and purchase on, marketers have increasingly turned to mobile to achieve their marketing objectives. InMobi has made major strides in building resilient brands and enabling them to rethink newer possibilities in connecting brands with users on mobile. Bringing these breakthroughs to the limelight, InMobi brought home four awards from the six key nominations at the MMA Smarties APAC 2021 edition.

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Martech

DECEMBER 13, 2021

Good morning, Marketers, and do you realize we’re living in the Matrix? Or the metaverse, if you prefer. Kastner CEO/CCO Brandon Rochon is not the kind of person who comes to an interview armed with only one opinion. After talking about multicultural curation we explored his notion that the Matrix is here and now. “This is just the beginning of it — the IRL and the URL colliding.

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InMobi

DECEMBER 13, 2021

What can app publishers and developers do to stop bad ads from appearing in their apps? For guidance on how to keep fraudulent ads and bad actors at bay, be sure to download your copy of our new guide that we created with our partners at GeoEdge, How To Fight Bad Ads. GET IT NOW Here’s what you can expect to find in this eBook: Defining Bad Ads Why Are Bad Ads Problematic?

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Martech

DECEMBER 13, 2021

End-to-end ad platform Amobee has announced an expansion of its partnership with IRI, the analytics and BI provider for the CPG market. IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications.

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Aronson Ads

DECEMBER 13, 2021

It’s that time of year, folks — the trees are shedding their leaves, the hot summer air is replaced with a chilly gust, and all-things-pumpkin are back at your favorite coffee shops. Before we saunter into the winter, we celebrate one of the best holidays: Halloween! If you’ve read any of our seasonal blogs, then you know that we love to celebrate the holiday season in style with some friendly competition.

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Martech

DECEMBER 13, 2021

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. “The issue today is that the pandemic induced digital behaviors that have ratcheted up the importance around automating decisions in CX.”. The expansion of customers’ digital lives has created an explosion of data from increased digital activity across more touchpoints.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Spoton Digital Media

DECEMBER 13, 2021

As we get ready to wrap up 2021, we’re also wrapping up our Inbound Takeaways Series. We’ve been sharing the lessons and best practices we learned at Hubspot’s Inbound virtual conference this year. This is Part 3 in our series that included Part 1: Content Strategy Priorities and Part 2: An Inbound and ABM Lead Gen Comparison. We’re ending the series by sharing some of our favorite leadership lessons and quotes we heard at Inbound.

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Flashtalking by Mediaocean

DECEMBER 13, 2021

Following another year of turbulence, it’s no surprise there is still a great deal of uncertainty in the retail industry. Supply chain issues and pandemic-related shortages continue to impact retailers worldwide, while the ever-accelerating shift to online shopping has left gaps in the high street – with House of Fraser the latest big name to announce it is closing its Oxford Street store in January.

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Flashtalking by Mediaocean

DECEMBER 13, 2021

The global pandemic has made it harder than ever to make predictions about what may happen in 2022. Nonetheless, as we head into the final weeks of another tumultuous year, we’re itching to know what themes in the adtech sector you think are going to dominate the year ahead. So we’ve been checking in with a broad cross-section of leading lights from across the media and marketing landscape to get an insight into your ideas and predictions, and how they’re likely to shape and drive our strategies

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Flashtalking by Mediaocean

DECEMBER 13, 2021

Mediaocean has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications. Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. Prior to founding and running his own consultancy, Serial Marketer, Berkowitz’s roles have included Head of Marketing at Storyhunter and Chief Strategy Offi

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience