Mon.Nov 28, 2022

article thumbnail

Fake Brand Accounts Are Also a Problem for Twitter’s Emerging Rivals

Adweek

Following Elon Musk's $44 billion takeover of Twitter and the subsequent layoffs and policy changes that have followed, impersonator brand accounts have been on the rise. But it's not a unique issue to the bluebird app. Twitter's emerging challengers also host fake accounts posing as global brands. As users consider life without Musk's version of.

Media 288
article thumbnail

Breaks and Brakes

The Ad Tech Blog

After a few solid sprints, the next logical concern is the team’s velocity. How can I measure speed? Is my team moving fast enough? It is very tempting to default to micromanagement and to measure each engineer’s performance. I’m not against individual performance (it is helpful for compensation adjustment), but it doesn’t tell the whole story about your team’s speed.

199
199
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Simple Always Wins: The Story Behind ‘Speaking in Color’

Adweek

I remember staring at the 17-foot screen thinking, "It's so beautiful, so mesmerizing--damn, we might be on to something." A year earlier, our client, Sherwin-Williams Coil & Extrusion, had tasked us with creating a campaign and platform for the architectural market. Its coatings cover all manner of metal architectural elements, from aluminum cladding around windows.

Marketing 281
article thumbnail

Inside Bidstack’s Plan To Build An SSP For In-Game Ads

AdExchanger

An interview withJames DraperFounder and CEOBrands are starting to look at video games as an inventory source, but there’s no scaled programmatic infrastructure to help aggregate supply in video games. Continue reading » The post Inside Bidstack’s Plan To Build An SSP For In-Game Ads appeared first on AdExchanger.

140
140
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Twitter Updates Algorithm Powering Community Notes, the Project Formerly Known as Birdwatch

Adweek

Twitter detailed updates to the algorithm powering crowdsourced fact-checking initiative Community Notes, which was known as Birdwatch in the pre-Elon Musk days. Community Notes may take on more importance at the platform, as Twitter's content moderation teams were gutted as part of mass layoffs early this month, followed by a purging of several contractor positions.

265
265
article thumbnail

Syntropy Partners With Zenlayer to Deliver Low-Latency Network on Demand to WEB3 Users

Martech Series

The partnership will enable Zenlayer to tokenize excess bandwidth and offer it on demand through Syntropy’s blockchain-based Open Bandwidth Exchange (OBX). Syntropy, a Web3 network software company, partners with Zenlayer, a massively distributed edge cloud service provider, aiming to provide enhanced network capacity to global Web3 network users. Under the agreement, Zenlayer will bring its edge infrastructure to the Syntropy network through the Open Bandwidth Exchange (OBX), giving Syntropy’s

MarTech 127

More Trending

article thumbnail

Marketers using more data sources in search of better data quality

Martech

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. By the end of next year the total will be nearly twice what it was in 2021. Last year companies used an average of 10 different sources. That increased to 15 this year and is projected to hit 18 by the end of 2023, according to Salesforce’s eighth annual “State of Marketing” report.

Marketing 131
article thumbnail

Adweek’s 2022 International Agency of the Year Shortlist

Adweek

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International and Breakthrough. For the International.

Agency 273
article thumbnail

How This Children’s Streaming Platform Curates Content To Reach Kids

AdExchanger

An interview withSharon Kroll CohenCMO“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. TV advertising is complicated enough without also having to worry. Continue reading » The post How This Children’s Streaming Platform Curates Content To Reach Kids appeared first on AdExchanger.

article thumbnail

Irish Data Protection Commission Fines Meta Again

Adweek

Meta was hit with a fine of 265 million euros (roughly $275 million) by the Irish Data Protection Commission, the company's lead regulator for the European Union's General Data Protection Regulation, over an incident last year in which personal data from more than 530 million Facebook users was exposed online. The DPC also imposed a.

GDPR 265
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Martech

Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But the importance of digital marketing looks unlikely to recede.

MarTech 119
article thumbnail

H&M and Buy From a Black Woman Take Their Holiday Market and Partnership on Tour 

Adweek

This Black Friday weekend, H&M encouraged its customers in key markets to buy from Black women. And it's only just beginning. The retailer--now in its second year of partnership with Buy From a Black Woman, a nonprofit that works with more than 600 Black women-owned businesses across the United States--announced the second annual "Buy From.

Retail 265
article thumbnail

Yahoo and Taboola sign “30-year” exclusive ad agreement

Martech

Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.

Clickbait 128
article thumbnail

To Dine For Podcast: Fox Sports Host Emmanuel Acho

Adweek

In this week's episode of To Dine For, host Kate Sullivan is joined by Emmanuel Acho, New York Times Bestselling Author, host of Fox Sports and creator of "Uncomfortable Conversations with a Black Man." Growing up in Dallas, Texas, the son of Nigerian immigrants, Acho never dreamed his life would take him all over the.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Mobile Monday: Holiday Shopping Ther-APP-y

Digital Turbine

What’s the buzz in mobile this week? Jumpstart your week here: Black Friday has already come and gone and shoppers were eager as ever to catch online deals. Consumers spent a record $9.12 billion online shopping during Black Friday this year despite inflation and a return to in-store shopping. While the biggest shopping days are ending soon — get those Cyber Monday deals today!

article thumbnail

The Big Scoop on Unilever’s DTC Ice Cream Plans

Adweek

The days of chasing the ice cream truck around the block may be long gone, but Magnum maker Unilever is continuing its play for consumers' digital loyalty with an ambitious mission to grow its ice cream delivery service. The Anglo-Dutch group has bought 29 direct-to-consumer (DTC) companies since 2015, including Dollar Shave Club and Paula's.

eCommerce 256
article thumbnail

Yahoo’s Moolah For Taboola; The New Social Butterfly

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yahoo? Yahoo has taken a 25% stake in Taboola as part of a 30-year exclusive ad deal (uhh. Continue reading » The post Yahoo’s Moolah For Taboola; The New Social Butterfly appeared first on AdExchanger.

article thumbnail

Condé Nast Unveils New Commercial Products for 2023 to Diversify Revenue

Adweek

As businesses prepare for a new calendar year, Cond? Nast has unveiled a number of new commercial products, as well as enhancing existing ones, with the aim of making it easier for clients to work with the publisher amid an uncertain economic climate. The offerings fall into two camps, according to Deborah Brett, global chief.

Media 256
article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

Cookiepocalypse is Coming: Enterprises Must Work Together If They Want To Stay Ahead Of The Competiton

Martech Series

Cookiepocalypse is coming. Google parent Alphabet is phasing out third-party cookies on its Chrome browser to “fundamentally enhance privacy.”. This seismic shift will change marketing and customer data strategies landscape. Businesses depend on the data gathered by tracking browsing habits through third-party cookies to shape digital marketing and advertising campaigns, product development and consumer experience programs.

Cookies 94
article thumbnail

Boycotting the World Cup? This Soccer Magazine Has a Restaurant for That

Adweek

What do the French love more than soccer? In fact, more than anything? Food. And who can blame them? In culinary leagues the home of croissants, camembert and croque monsieur is pretty hard to beat. That's why national soccer magazine So Foot has opened a restaurant targeted towards people skipping the FIFA Men's World Cup.

Food 246
article thumbnail

As seen on: 6 ways marketers evolved product placement strategy this year

Marketing Dive

Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases.

Marketing 105
article thumbnail

Adweek’s 2022 Breakthrough Agency of the Year Shortlist

Adweek

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International and Breakthrough. Adweek redefined the.

Agency 256
article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

Avid Promotes Technology Services Executive Deb Sanders to Chief Customer Officer

Martech Series

Sanders’ 25-year career focus on services spans global-scale IT, security and networking businesses with deep experience in service delivery transformation. Avid announced the promotion of technology services executive Deb Sanders to the role of Chief Customer Officer & Senior Vice President to lead worldwide operations for customer success, customer care, advocacy, learning and overall CX, as well as oversee collaboration with the customer-led Avid Community Association.

article thumbnail

WhatsApp Lets You Send a Message to Your Favorite Person: Yourself

Adweek

Post-it Notes? Those are so last week. WhatsApp began rolling out its Message Yourself feature Monday, enabling users to send messages to their own accounts on the Meta-owned messaging application. WhatsApp had been testing the feature, which users can take advantage of to send themselves things like notes, reminders and shopping lists. The feature is.

246
246
article thumbnail

Sendbird Awarded 2022 Regional and Global AWS Partner Award

Martech Series

Sendbird recognized as a Rising Star Partner of the Year (ISV) winner in APJ, one of many AWS Partners around the globe that help customers drive innovation. Sendbird is excited to announce it is a recipient of a 2022 Regional and Global AWS Partner Award, recognizing leaders around the globe playing a key role helping customers drive innovation and build solutions on Amazon Web Services (AWS).

article thumbnail

Hive: How to Change Your Color Theme

Adweek

The Hive social networking application allows users to choose from a variety of color themes that will change the appearance of certain parts of the app. For instance, the active color theme will determine the color of the "Asking" icon (the question mark icon) on a user's profile. Our guide will show you how to.

246
246
article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

SafeOpts Guide to maximizing your ecommerce traffic

Marketing Dive

Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.

eCommerce 111
article thumbnail

It Was a Busy Holiday Weekend for Elon Musk, Twitter

Adweek

Twitter owner Elon Musk issued several updates via tweet over the long holiday weekend involving new user signups and active minutes on the platform, progress on hate speech and impersonation, new performance advertising solutions, the next steps of its verification process and new features for users. Musk said in a tweet Saturday that the social.

article thumbnail

Leverage the power and reach of TikTok for your brand

Marketing Dive

The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach?

111
111
article thumbnail

Unity Appoints Anirma Gupta as SVP, General Counsel

Martech Series

Unity , the world’s leading platform for creating and operating real-time 3D (RT3D) content, announced the appointment of Anirma Gupta as Senior Vice President and General Counsel. She previously served as Chief Legal Officer at Carbon. As Unity’s General Counsel, Gupta will lead the global Unity legal team and report directly to Unity CEO John Riccitiello.

MarTech 81
article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.