Adweek
JULY 24, 2022
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but.
Playwire
JULY 24, 2022
Key Points. Playwire is introducing a brand new ad unit: web rewarded video ads. These are large-format, overlay-style video ads that reward the user for watching a video ad. While a rewarded ad is a common ad unit in the app space, it has not been available for website owners up to this point.
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Martech Series
JULY 24, 2022
Recognized for Completeness of Vision and Ability to Execute. WALLIX, a European cybersecurity software publisher and expert in access and identity solutions, announced that WALLIX has been positioned by Gartner as a Leader in the Magic Quadrant for Privileged Access Management. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.
Rob Campbell
JULY 24, 2022
I received a lot of messages relating to my post of last Friday. Most – but not all – were very kind and compassionate. Some were from people having a hard time who asked if they could chat. I cannot tell you how happy that makes me. Not because I want anyone to feel that way, but because it means the post maybe helped them realise they’re not the only one going through it.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech Series
JULY 24, 2022
Netra team is pleased to announce the launch of its decentralized social media. SocialFi, an improvement over social networks, even offers an opportunity for you to make real-world money. SocialFi, short for social finance, is the combination of social networking and blockchain finance, and that’s what a brand like Netra is pursuing. Netra intends to use SocialFi to put a smile on the faces of content creators, developers, and influencers.
Digiday
JULY 24, 2022
Welcome to Digiday’s DealBook. Our focus is to create a quick and easy rundown of the deals, acquisitions and hires that took place last week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe. —Since announcing its official advertising partnership with Microsoft, set to launch under a new lower-cost subscription tier early next year, Netflix has announced another virtual fan event with Tudum for Sept. 24.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JULY 24, 2022
Joe Anthony sees Hero Media, a new media company he founded earlier this June, as one that’s akin to Condé Nast or Vice. With a growing portfolio of brands, they’re not there yet, of course, but one day. “We saw a massive need to help diverse-owned media companies get exposed to dollars that they historically didn’t have access to,” said Anthony of the venture. “Hero Media’s mission is bringing greater to parity in the investment in diverse-owned media platforms and
Martech Series
JULY 24, 2022
Added SWG to block phishing and smishing to Personal Digital Asset Management App and incessant Strive for Development and Improvement of security service. Cloudbric(CEO, Taejoon Jung), a special cloud security provider, announced that it has released Cryptobric 3.0 with the Secure Web Gateway, SWG, feature protecting the personal from internet web threats.
Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Nothing new there. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers.
Playwire
JULY 24, 2022
Key Points. A sound price floor management strategy will significantly increase your ad yield. Follow the steps below to add a custom pricing rule in Google Ad Manager. Google Ad Manager limits you to 100 custom pricing rules in its standard version. To bypass that limit, and save months of time in testing, take advantage of Playwire's RAMP Platform.
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Digiday
JULY 24, 2022
In esports, prominent teams like TSM and Team Liquid have a tendency to hog the limelight — but these big-name organizations are vastly outnumbered by the glut of esports companies that have cropped up across the space in recent years. These smaller firms are now in the sights of management firm Dulcedo, which has acquired gaming and esports startup C4G Agency in a bid to capture their business, viewing them as a more cost-effective avenue into the world of esports brand partnerships.
Exchange Wire
JULY 24, 2022
Xaxis South Africa today (July 25th, 2022) announces it’s partnership with Hivestack, the world’s largest, independent, programmatic digital out-of-home (DOOH) ad tech company. This partnership will drive the future of OOH, forming a truly programmatic DOOH solution in the South [.]. The post Hivestack Launches Programmatic Digital Out of Home (DOOH) Marketplace in South Africa appeared first on ExchangeWire.com.
Digiday
JULY 24, 2022
Este artículo hace parte de una serie de historias sobre cómo las industrias de la moda y la belleza se están preparando para una posible recesión. Haga clic aquí para leer los demás. Con la inflación más alta de los últimos 40 años, que ha disparado los precios de productos básicos como la gasolina y los alimentos, cada vez son más los consumidores que buscan alternativas más económicas a los productos de belleza de culto.
Unruly
JULY 24, 2022
Acquisition is expected to create one of the most compelling and scaled CTV and video end-to-end platforms in the market. Transaction expands Tremor International’s self-service DSP, CTV, and video reach, while creating new technology and partnership opportunities, including the ability to integrate major linear capabilities. Acquisition is expected to drive accretive financial growth within first twelve months of completion.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JULY 24, 2022
Glossy está publicando un serie de historias sobre cómo las industrias de la moda y la belleza se están preparando para una posible recesión. Estamos investigando cómo las empresas planean fabricar, recaudar fondos y gestionar una flota de tiendas para cuando la economía se resiente. Aunque no se ha confirmado el impacto total de la recesión sobre la cadena de suministro de la moda, las empresas se están preparando para nuevos retos en lo que respecta al transporte de carga. .
Digiday
JULY 24, 2022
Esta es la última entrega de Amazon Briefing, una columna semanal de Modern Retail sobre el siempre versátil ecosistema de Amazon. Para recibirla en su bandeja de entrada cada semana, suscríbase aquí. A medida que aumenta la preocupación por la recesión que se avecina, los comerciantes de Amazon siguen con atención los cambios en el comportamiento de los consumidores, aunque los expertos señalan que probablemente Amazon será un canal resistente para los vendedores.
Digiday
JULY 24, 2022
No se espera ver muchos anuncios de criptomonedas por un tiempo. Las empresas que están detrás de ellas están recortando costos cada vez que pueden, esto incluye la publicidad. Es todo lo que pueden hacer para capotear una tormenta que se arremolina desde el otoño. Desde noviembre, el valor del mercado de criptomonedas se ha desplomado de 3 billones de dólares a unos 900.000 millones, y los analistas prevén que el desplome continuará. .
Digiday
JULY 24, 2022
Esta es la última entrega de Amazon Briefing, una columna semanal de Modern Retail sobre el siempre versátil ecosistema de Amazon. Para recibirla en su bandeja de entrada cada semana, suscríbase aquí. A medida que aumenta la preocupación por la recesión que se avecina, los comerciantes de Amazon siguen con atención los cambios en el comportamiento de los consumidores, aunque los expertos señalan que probablemente Amazon será un canal resistente para los vendedores.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
JULY 24, 2022
Glossy está publicando un serie de historias sobre cómo las industrias de la moda y la belleza se están preparando para una posible recesión. Estamos investigando cómo las empresas planean fabricar, recaudar fondos y gestionar una flota de tiendas para cuando la economía se resiente. Aunque no se ha confirmado el impacto total de la recesión sobre la cadena de suministro de la moda, las empresas se están preparando para nuevos retos en lo que respecta al transporte de carga. .
Digiday
JULY 24, 2022
Este artículo hace parte de una serie de historias sobre cómo las industrias de la moda y la belleza se están preparando para una posible recesión. Haga clic aquí para leer los demás. Con la inflación más alta de los últimos 40 años, que ha disparado los precios de productos básicos como la gasolina y los alimentos, cada vez son más los consumidores que buscan alternativas más económicas a los productos de belleza de culto.
Digiday
JULY 24, 2022
No se espera ver muchos anuncios de criptomonedas por un tiempo. Las empresas que están detrás de ellas están recortando costos cada vez que pueden, esto incluye la publicidad. Es todo lo que pueden hacer para capotear una tormenta que se arremolina desde el otoño. Desde noviembre, el valor del mercado de criptomonedas se ha desplomado de 3 billones de dólares a unos 900.000 millones, y los analistas prevén que el desplome continuará. .
Digiday
JULY 24, 2022
There’s a new breed of agency holding company on the rise: They are out to build multi-dimensional outfits to attract mid-size or even large clients, but they are built for speed and agility — something few established holdcos can say for themselves. Meet the People is one digitally-native mini-holdco that’s quietly been growing its business base since Tim Ringel founded it in late 2021.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JULY 24, 2022
This article is part of a 10-piece Digiday series that explores the value of NFTs and blockchain technology. Explore the full series here. For non-fungible tokens (NFTs) to have lasting value, they must be interoperable — transferable between digital platforms such as Roblox, The Sandbox and Decentraland. Yet many NFT companies are not currently building this into their products, prioritizing short-term hype over long-term value.
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