Martech
JANUARY 12, 2022
“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As marketers, we need to be thinking about what the channels look like today and what the channels are going to look like in the future.”.
More About Advertising
JANUARY 12, 2022
David Jones’ You & Mr Jones is rebranding to The Brandtech Group, signalling its growth from a start-up six years ago to a group with about $500m in revenue and more than 5,000 employees. Jones, a former CEO of Havas, says: “When I created the group six years ago there were two of us, and. The post You & Mr Jones rebrands as The Brandtech Group first appeared on More About Advertising.
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Martech
JANUARY 12, 2022
The third-party cookie is going away, and with it a big chunk of third-party data. Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps. But what if you were to persuade the customer to just give you their data? That is the simple definition of “zero-party” data.
More About Advertising
JANUARY 12, 2022
S4Capital’s Media.Monks has added another data business, 4 Mile Analytics based in Santa Cruz, California. The company, founded by Nick Fogler in 2017, works with Fortune 500 brands deploying technology from partners including Looker, Snowflake, Fivetran and Google Cloud. With 50 data specialists, 4 Mile Analytics generated revenues of approximately $6.5m in 2021 and is.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
JANUARY 12, 2022
For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. But like any good discipline, it’s important to know the terms before diving into the concepts. That’s why we’ve created this quick guide to key terms in agile marketing.
More About Advertising
JANUARY 12, 2022
Dentsu International boss Wendy Clark has hired Nnenna Ilomechina as global chief operating officer, effectively her number two, from Accenture Strategy. Ilomechina succeeds Neil Gissler who is retiring. Ilomechina (above) is charged with business transformation (as you are these days) and delivering profitable growth. Ilomechina says: “I am energised by the opportunity to work together.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 12, 2022
Purpose may be taking over marketing but it doesn’t have quite so many fans in the financial world. Fund manager Terry Smith, founder of Fundsmith Equity Fund and a big investor in Unilever, says: “Unilever seems to be labouring under the weight of a management which is obsessed with publicly displaying sustainability credentials at the. The post City fund manager Smith blasts Unilever for putting purpose above profit first appeared on More About Advertising.
Martech
JANUARY 12, 2022
Respondology, a solution which provides automated protection for brands or individuals on social media platform, has announced an extension of its capabilities to Twitter. Facebook, Instagram and YouTube were already in its portfolio. Brands which post publicly on these sites risk responses that can create precisely the kind of toxic environment brands seek to avoid.
YieldBird
JANUARY 12, 2022
Adopting new technologies can be tricky. Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. But can these vendors truly deliver such promises? Or are they simply repeating the well-trodden statements of their marketing teams?
Martech
JANUARY 12, 2022
Customer intelligence company Acxiom announced a data partnership with TransUnion to provide more audience intelligence to advertisers in streaming, audio and gaming environments. TransUnion clients will benefit from the added Acxiom intelligence through TransUnion’s TruAudience Data Marketplace. The TruAudience suite was launched in 2021 , and resulted from TransUnion’s moves in the advanced TV space in recent years, including the acquisition of CTV identity company Tru Optik.
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Spoton Digital Media
JANUARY 12, 2022
Millions of people use at least one social media platform every day -- many of them use it for a few hours a day. ok, fine, actually it’s like a full-time job with people on it 8+ hours a day. If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Many brands already know this and have a solid social media management strategy in place.
Martech
JANUARY 12, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what’s the strategy for engaging customers when the products or services you’re selling are temporarily unavailable?
Flashtalking by Mediaocean
JANUARY 12, 2022
Is the newly launched ‘metaverse’ here for the long term? Georgia Brammer considers if we will all become part of Mark Zuckerberg’s next foray into a digital world. Virtual reality (VR) and augmented reality (AR) have slowly but surely been gaining momentum. In 2016, eBay and Myer launched the world’s first VR department store , uniting the best of online and in-store experiences.
Martech
JANUARY 12, 2022
The customer always comes first. This proverbial adage has been used countless times. Yet, it remains just as important today as before. Consumers continue to shift to digital-first lifestyles at unprecedented rates. In order to get in front of these audiences, brands began to realize that they needed to show they cared. That consumers deserved one-to-one experiences based on their own interests.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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