Adweek
AUGUST 1, 2022
Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company's marketing team fed a series of generic ketchup-related prompts into research group OpenAI's state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs.
AdExchanger
AUGUST 1, 2022
The Health Insurance Portability and Accountability Act (HIPAA) is the most mature and comprehensive health data protection law in the US. (It passed in 1996.) But does this patient data protection law apply to data-driven advertising and online data collection? The answer is yes and no. The post Concerns About Advertising Using Health Data Are Rising.
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Adweek
AUGUST 1, 2022
Before he was ever Luke Skywalker, the Joker or Skeletor, veteran actor Mark Hamill tried his hand at a totally different role: Jack in the Box employee. As a teen in the '70s, he didn't find nearly as much success in the drive-thru window as he'd later have throughout his long-tenured film and TV career--in.
Martech Series
AUGUST 1, 2022
Highstreet World, the leading retail-focused metaverse being built as an MMORPG, is partnering with Animoca Brands for an “Initial Home Offering” (IHO) of 5,000 futuristic All-Terrain Trailers. These homes will be available for purchase by Highstreet users, marking the next step in Highstreet World’s creation of its metaverse, carrying forward the vision of bringing together the stories and adventures of traditional brands and Web3 ecosystems forming the foundation for the futu
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 1, 2022
The film opens on a woman standing by herself in a room, but as the camera pans out, we see she isn't alone. A group of women join in for a mesmerizing dance as a voiceover says: "This is a woman. She has a body. Her body has. never been studied properly, ever. Not.
Martech
AUGUST 1, 2022
Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . Some 71% think U.S. ad spend will decrease within the next year. Of those, 84% expect ad spend to be it to happen in the first half of 2023. At the same time, those surveyed are scaling back expectations for this year.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 1, 2022
A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. For example, one of the reasons buyers have been reticent to test the IAB’s Seller-Defined Audiences (SDA) spec is because it’s not. Continue reading » The post Monetization Startup ArcSpan Has A New Tool To Help Publishers Use Contextual Taxonomies appeared first on AdExchanger.
Adweek
AUGUST 1, 2022
For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That's right: It's once again time to vote in our Adweek Readers' Choice: Best of Tech Partner Awards. The power is now in your hands, as our community, our readers. You have a huge say in who should.
Marketing Dive
AUGUST 1, 2022
Before he was Luke Skywalker, Hamill was fired by the chain for using a clown voice while manning the drive-thru — a role he resumed for a campaign stunt.
Adweek
AUGUST 1, 2022
Discount designer retailer Saks Off 5th rebranded in March to better appeal to younger shoppers, and continued the revamp with a rewards program in May. Now, the transformation continues through a partnership with fashion rental service Rent the Runway. A new pre-owned section on the retailer's website showcases a curated collection of women's clothing that.
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Martech Series
AUGUST 1, 2022
Kuaishou announced it gained the ISO/IEC 27701 and ISO/IEC 27001 certification in China as well as multiple countries in Latin America, Southeast and South Asia , and the Middle East. ISO/IEC 27701 and ISO/IEC 27001 is an international standard on how to manage information security. ISO/IEC 27701 is a privacy extension to ISO/IEC 27001 with additional requirements in order to establish, implement, maintain, and continually improve a Privacy Information Management System (PIMS).
Adweek
AUGUST 1, 2022
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona sit down with Naji Grampus, vp of streaming and strategy at The Orchard and host of Cigar Talk. They discuss the evolution of music marketing, the future of the "surprise drop" and how Beyonc?
Martech Series
AUGUST 1, 2022
YouAttest, a leading provider of Identity Audit and Compliance tools, announced YouAttest Enterprise, an enhanced and customized edition of the company’s cloud-based identity governance solution for companies and organizations requiring cost-efficient but effective security and compliance for users, roles and applications. The Application Programming Interface (API) incorporated in YouAttest Enterprise helps guarantee speed, safety and agility in the exchange of information between YouAttest and
Adweek
AUGUST 1, 2022
Twitter Blue now costs more green. The social network began informing users of its subscription service that starting in October, the cost will rise from $2.99 per month to $4.99 per month, with the price hike also applicable in Australia (to 6.99 Australian dollars from 4.49), Canada (to 6.49 Canadian dollars from 3.49) and New.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
AUGUST 1, 2022
Seasoned finance and operations executives will help FloorFound rapidly scale its business as retailers turn to recommerce in record numbers to drive sales and protect the planet. FloorFound, the pioneer and leader in recommerce for oversized items, announced the appointment of Corey Blahuta as Senior Vice President of Finance and Mandy Shellnut as Senior Vice President of Operations.
Adweek
AUGUST 1, 2022
What will the Instagram experience look like over the next couple of years, and will the answer to that question be, "Like TikTok?" Instagram began testing a new version of its application's home feed in May, which featured full-screen photos and videos, much like TikTok, and reactions to the test were strong. Photographer Tati Bruening.
Digital Turbine
AUGUST 1, 2022
After two years when school was online or hybrid for most students worldwide, schools and companies have begun to return to a more normal education paradigm, which means a return to more traditional back-to-school shopping. To better understand the upcoming school year, what school supplies will be purchased, and how consumers will do their back-to-school shopping, Digital Turbine conducted its annual Back to School Shopping Survey in its inventory.
Adweek
AUGUST 1, 2022
In September 1945, the U.S. armed forces commenced Operation Magic Carpet, the mass demobilization of American soldiers who'd fought in World War II. Some 20,000 troops a day boarded ships bound for home. In their rucksacks, many of the men carried souvenirs like battle flags, helmets and even grenades. Those who'd fought in Europe frequently.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digital Turbine
AUGUST 1, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth.
Adweek
AUGUST 1, 2022
The BeReal social networking application encourages every user to share one post per day. As people use the BeReal app, it's possible that they may experience technical issues. If this is the case, they can clear the app's cache from within its settings menu in an attempt to fix these issues. Our guide will show.
Martech Series
AUGUST 1, 2022
Marketplace Listing Software Provides Multiple Subscription Options for Users. Gowd , an innovative subscription-sharing marketplace, is now available to users globally. The platform provides a place where users of third-party subscriptions can share their services at a monthly recurring charge. By combining subscriptions and the presence of a marketplace, Gowd is providing a chance for both sellers and buyers to reap the benefits from the use of subscription based platforms.
Adweek
AUGUST 1, 2022
Talk to any brand executive from any type of company, and you'll get the same answer: Successful companies have to focus on both branding and performance. But if you talk to these same leaders on background, they'll admit it's indeed tough to accomplish both when the economy--and along with it, consumer confidence--dips. As marketing budgets.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Playwire
AUGUST 1, 2022
If you serve ads in your app that is built for an audience of children then you know how important it is for the ads to be just as child-friendly as the actual app content is. Google agrees, that’s why they have taken the initiative to adjust their policies to provide more protection for children and families than ever before.
Adweek
AUGUST 1, 2022
It's a tale as old as startups: One day you're going through the motions at work. The next, your company has run out of money and you're left looking for a new job. That's the position Zach Kitschke was in nine years ago. At the time, he was writing about technology and startups for From.
AdExchanger
AUGUST 1, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Bank Last year, when Apple introduced the AppTrackingTransparency framework, mobile analyst Eric Seufert described it as akin to “robbing the mob’s bank” – an allusion to “The Dark Knight,” when the Joker takes half the mob’s money and most of their turf. . Continue reading » The post Apple Doubles Its App Store Ad Options; Amazon Comes For Food Delivery And Mobility Ads appeared first on AdExchanger.
Adweek
AUGUST 1, 2022
Pinterest reported revenue of $666 million for the second quarter, up 9% versus the second quarter of 2021 and 16% from the first quarter of this year. The company said in its letter to shareholders that revenue from shopping ads grew at double the rate of overall revenue year-over-year, adding that it saw strength from.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
AUGUST 1, 2022
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. Join our panel to learn more about how marketers overcome their biggest challenges and the technology they adopt to drive results. Attendees will receive a copy of the report. Register today for “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty,” presented by Highspot.
Adweek
AUGUST 1, 2022
Twitter is testing a way to let people download and use its iOS application without signing up for an account on the social network. Product manager Laura Burkhauser explained in a tweet, "Not everyone is ready to sign up for an account the first time they try Twitter. Our team wants to give people an.
AdExchanger
AUGUST 1, 2022
Lauren WetzelCOO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Wetzel, COO of InfoSum. When you download apps to your phone, most of them ask for information about you and the device you’re using. They may want to. Continue reading » The post There’s A Trust Opportunity That The Advertising World Isn’t Capitalizing On appeared first on AdExchanger.
Adweek
AUGUST 1, 2022
An update from YouTube allows creators to take up to 60 seconds from their existing long-form videos and convert them into YouTube Shorts. Creators will have access to editing tools including filters, text and the timeline editor, and YouTube Shorts created from existing long-form videos will link back to those videos so that viewers can.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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