Adweek
NOVEMBER 30, 2022
Popular edibles brand Kiva Confections, in an "off the wall" experiment, launched a first-of-its-kind seasonal product back in 2019--a THC-spiked gravy to go with cannafans' Thanksgiving turkeys. The savory sauce not only lit up social media and the national press--late night's Stephen Colbert even did a segment--it sold out immediately. Granted, it was a limited.
The Ad Tech Blog
NOVEMBER 30, 2022
Engineers without anything to do is the worst nightmare for founders. I often found myself panicking because I did not know which task to assign to someone. Most managers will create busy work such as research, PoCs, and testing. There is nothing wrong with those tasks, but they are not a good sign if you create them because you don’t want your engineers to be idle.
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Adweek
NOVEMBER 30, 2022
The math is simple for full-service out-of-home media company Outfront Media: Social plus out-of-home equals social out-of-home. Chief marketing officer Jodi Senese told Adweek the OOH sector has been undergoing a digital evolution over the past decade, adding, "A lot of the assets have turned digital, with live boards that look like giant iPads on.
VideoWeek
NOVEMBER 30, 2022
Amazon’s cloud computing division Amazon Web Services (AWS) has unveiled an overhauled ad offering, AWS for Advertising and Marketing, which brings together new and existing features geared towards advertising from AWS and a number of major partners. One of the stars of this new initiative is AWS Clean Rooms which, as the name suggests, is a new clean room solution designed to allow multiple different companies in the digital advertiser space match up their datasets in a privacy-safe manne
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 30, 2022
Twitter issued its first official communication since Elon Musk's takeover of the company in late October that didn't come from the Twitter account of "Chief Twit." When Musk issued his ultimatum to employees Nov. 15, forcing them to choose between committing to "long hours at high intensity" or leaving the company, he referred to Twitter.
AdExchanger
NOVEMBER 30, 2022
An interview withChris “Skip” WilsonVP, Brand MarketingAI-generated art can be weird, beautiful, remarkably on point, hilariously off the mark and, at times, oddly terrifying. It lives comfortably in the uncanny. Continue reading » The post Shutterstock Is Embracing – And Grappling With – The Ethical Conundrum Of AI Art appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 30, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ailment Is Worse Than The Keurig Keurig Dr Pepper sparked a rare joint agency outcry regarding an RFP. Continue reading » The post Keurig Dr Pepper Ticks Off Agencies; Is TikTok More TV Than Social Media? appeared first on AdExchanger.
Adweek
NOVEMBER 30, 2022
Conversations around reproductive rights remain at the forefront of many industries and political agendas. However, one common experience--menstruation--still remains heavily stigmatized as many still face discrimination. In an effort to reinforce the importance of fighting gender biases, Kimberly-Clark brands Kotex and Brazil's Intimus launched a short film following the story of the first Brazilian woman.
AdExchanger
NOVEMBER 30, 2022
The Thanksgiving to Cyber Monday online shopping bonanza was in full effect this year. But it’s hard to make judgements about whether this season is helping buoy retailers and brands. Continue reading » The post Thanksgiving Shopping Numbers Were Huge – But Did Retailers Benefit? appeared first on AdExchanger.
Adweek
NOVEMBER 30, 2022
LinkedIn closed out November with a flurry of new advertising features and enhancements to pages on its platform. The professional network's new Group Identity option leverages its first-party data by grouping members based on shared professional traits such as company, industry or job title, letting business-to-business marketers measure, optimize and target without needing individual trackers.
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Martech
NOVEMBER 30, 2022
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. .
Adweek
NOVEMBER 30, 2022
In a landscape where CMOs are dealing with reverberations from the pandemic, a looming global recession and widespread geopolitical upheaval, it would be all too easy to let agency performance evaluations slide. However, according to the World Federation of Advertisers (WFA), the practice is holding steady. Research from the global organization conducted in partnership with.
Martech
NOVEMBER 30, 2022
More than 150,000 companies are Salesforce customers. Salesforce’s share of the CRM market is about 25%. Few customers take advantage of the thrice-yearly release updates rolled out to every Salesforce user. I get it. Folks aren’t always paying attention to the releases because they’re focused on running their business, tending to the million things that come up each day.
Adweek
NOVEMBER 30, 2022
Audio streaming platform Spotify unveiled this year's Spotify Wrapped Wednesday, and it is highlighting Latin artist Bad Bunny as this year's most streamed artist globally on the platform through a video campaign. It's Bad Bunny's third consecutive year as the most-streamed artist globally, marking the first time any artist accomplished this on Spotify.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
NOVEMBER 30, 2022
-New Suite of Coupons and Promotions Will Help Consumers Save from 5,500+ Brand Partners on Instacart. -Athletic Brewing, General Mills, Sola Company and Halo Top Among First Brands Leveraging New Instacart Ads Promotions Offering. Instacart , the leading grocery technology company in North America, announced Instacart Promotions, a new suite of advertising solutions for brand partners to deliver more value and savings to consumers as they shop across the Marketplace.
Adweek
NOVEMBER 30, 2022
Podcast platform Acast has made its self-serve ad platform widely available to all advertisers, including those running campaigns as low as $250, ahead of an uncertain economic climate. The tool has been running for two months, available for just 100 of Acast's ad customers, and is already seeing early signs of success. The tool lets.
Marketing Dive
NOVEMBER 30, 2022
Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker.
Adweek
NOVEMBER 30, 2022
Instagram began running a limited alpha-test in which creators can share video content directly to Reels from select third-party integrated applications, enabling them to use the tools they are comfortable with minus interruptions to their workflow. The platform said it began the test with a small group of developers that focus on video creation and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
NOVEMBER 30, 2022
Continuous innovation for companies that need localized campaign strategies at scale among top reasons for Tiger Pistol’s most recent win. Tiger Pistol , the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award. “Our world-class team of social advertising and channel marketing experts has clearly created
Adweek
NOVEMBER 30, 2022
Creative agency Mother is expanding to mainland Europe for the first time by opening in Berlin. Alexander Nowak, Droga5's former global head of art, will lead Mother's Berlin business as chief creative officer and creative partner. The move reunites Nowak with his former creative partner Felix Richter, who joined Mother earlier this year as global.
Martech Series
NOVEMBER 30, 2022
Customers can enjoy accurate and enriched CRM data via up-to-date, deterministically matched unified profiles to perform marketing in the Identity-driven Era. LiveIntent announced it has launched Identity Enrichment on Salesforce AppExchange, enabling brands to efficiently bridge their customer data deterministically to continuously authenticated licensed identity, demographic, and behavioral data from the LiveIntent Identity Graph.
Adweek
NOVEMBER 30, 2022
The Super Bowl has become a high stakes wager for brands looking to market during a premier sporting event. In exchange for Fox's 2023 asking price of $7 million per 30-second slot, advertisers can hit an audience that averages more than 100 million people. Last year's Super Bowl drew an estimated 208 million viewers. With.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
NOVEMBER 30, 2022
The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members. iZooto is a multi-channel platform enabling publisher growth via web push notifications, Messenger push notifications, app push notifications, onsite popups, and News Hub to help publishers build, engage, grow and monetize their readers
Adweek
NOVEMBER 30, 2022
Twitter's policy on misinformation related to Covid-19 is no more, as the company quietly updated a nearly two-year-old blog post with a terse, one-sentence statement and no explanation for the move. The social network said atop its updated blog post, "Effective Nov. 23, 2022, Twitter is no longer enforcing the Covid-19 misleading information policy.
Martech Series
NOVEMBER 30, 2022
Industry veterans Diego Lomanto and Ruby White join to accelerate Ada’s go-to-market strategy and people and culture initiatives. Ada, the customer-focused conversational AI leader, today announced the addition of Diego Lomanto as chief marketing officer and Ruby White as vice president of people to the Canadian unicorn’s growing executive team.
Adweek
NOVEMBER 30, 2022
Pinterest Creator Rewards: Born October 20, 2021; died Nov. 30, 2022. The platform said in a note atop its Creator Rewards page, "The Creator Rewards program will end Nov. 30. To all the creators who participated, thank you for your partnership. We're committed to exploring more ways to help you find success on Pinterest, and.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
NOVEMBER 30, 2022
Mastering mobile monetization has never been easy. The ecosystem is ever-evolving. Shifting user expectations, privacy considerations, and tech innovations (and consolidations) are forcing app publishers to re-evaluate how they drive ad ARPDAU. In this new mobile economy, publishers should focus on privacy-first strategies and seek out partners who can best help them optimize for both revenue and retention.
Adweek
NOVEMBER 30, 2022
With Russia's ongoing invasion of Ukraine being fought throughout the winter, the continued conflict in Syria and the growing devastation from natural disasters, UNICEF has used its holiday campaign this year to remind the public of the needs of children and how the smallest gift of help can change a life. The organization works in.
Martech Series
NOVEMBER 30, 2022
Creating more options to help businesses give with purpose, the company also launches its $15 Giving Tuesday collection that supports 18 nonprofit organizations. Sustainability corporate gifting platform Loop & Tie has joined Pledge 1%, a global movement that inspires, educates, and empowers companies of all sizes to make a positive social impact through their work.
Adweek
NOVEMBER 30, 2022
If there's such thing as an emotional support brand, Ugg would fit the bill. The California-based brand--known for its shearling boots and cozy apparel--stepped up its comfort game with Ugg Feel House, a hybrid experiential and retail concept designed to cater to both a community of creatives and young, fashion-forward consumers unfamiliar with the brand's.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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