Adweek
AUGUST 3, 2022
EA Sports has signed a three-year deal with Sky Sports to sponsor the latter's Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its.
AdExchanger
AUGUST 3, 2022
The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. Digiday’s Ronan Shields broke the news on Wednesday. According to a late July job posting on its career website, Apple is seeking a senior product manager with experience building a mobile demand-side platform and optimizing mobile. Continue reading » The post Why Would Apple’s ‘iDSP’ Succeed When iAd Failed?
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Adweek
AUGUST 3, 2022
There's a mini Woodstock in the works for next summer--featuring food vendors, local artisans and immersive activations--with a headlining performance by Grammy-nominated rock band Queens of the Stone Age, which will be dropping its first new record in two years. Organizers are looking at the tiny Midwest town of Sauget, Ill., and its 6,000-seat minor.
AdExchanger
AUGUST 3, 2022
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is a technical spec that was released by the IAB Tech Lab earlier this year to help publishers monetize their first-party data on the open web. Problem is, although publishers are eager to test the performance.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 3, 2022
The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon. Global commerce media company Criteo proposed the agreement to accelerate its commerce media platform strategy targeting enterprise marketers while offering further monetization opportunities for media owners, including.
AdExchanger
AUGUST 3, 2022
Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up. But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. That's why TV measurement needs to be a fusion solution, says Jon Watts, managing director of the Coalition for Innovative Media Measurement (CIMM).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 3, 2022
DoubleVerify’s Q2 revenue grew 43% year-over-year to $109.8 million. CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”. The post DoubleVerify Grows Q2 Revenue By Expanding Brand Safety To Retail Media, TikTok And Gaming appeared first on AdExchanger.
Adweek
AUGUST 3, 2022
The NASA Social Program, which was developed to engage a diverse group of creators and influencers with the space agency's mission, is emerging from its Covid-induced hiatus and gearing up for the launch of Artemis 1, which is currently slated for some time between Aug. 29 and Sept. 5. Stephanie Smith, who leads social media.
Martech
AUGUST 3, 2022
This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article. Finding examples of campaigns that can be evaluated based upon performance metrics can be a great way to reduce the risk and anxiety around trying innovative tactics. “Imitate until y
Adweek
AUGUST 3, 2022
Facebook Live Shopping became the latest victim of the emergence of Reels on Facebook and Instagram, as parent company Meta said Wednesday that it will sunset the option as of Oct. 1. Live Shopping will still be available on Instagram for merchants who have an Instagram Shop with Instagram Checkout. The company said in a.
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AdExchanger
AUGUST 3, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big Tech is on the defensive in the US, where it’s become politically popular to take shots at Alphabet, Meta and Amazon. But events that have transpired over the past year abroad demonstrate how powerful those. Continue reading » The post Where Big Tech Meets Diplomacy; Shopify Could Buy, Build Or Invest Its Way Into Ads appeared first on AdExchanger.
Adweek
AUGUST 3, 2022
Marvel's visual effects have been making headlines for all the wrong reasons, and now the creators of the company's latest Disney+ series, She-Hulk: Attorney at Law, are weighing in on the controversy. Recently, there have been a slew of headlines calling out Marvel Studios for how it works with visual effects houses, with VFX artists.
AdExchanger
AUGUST 3, 2022
You can call it a heat wave – but Liquid I.V. sees an opportunity. The Unilever-owned brand, which makes powder that gets added to water to improve hydration (and taste), began its first national branding campaign a week ago, including its first TV, OTT and out-of-home media buys. Liquid I.V. was acquired by Unilever in 2020. Continue reading » The post Unilever Brand Liquid I.V.
Adweek
AUGUST 3, 2022
Patr?n has hosted pop-ups around the globe to immerse consumers in its brand, showcasing the history of the margarita in London in February and celebrating Mexican culture with a "Residencia Patr?n" event in New York in March. Now the tequila brand is letting consumers get in on the experience no matter where they live by.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
AUGUST 3, 2022
In today's ExchangeWire news digest: the SEC charges 11 individuals for their roles in an international crypto Ponzi scheme; TikTok is predicted to surpass Facebook on influencer marketing spend before the end of the year; and Jack Ma steps down [.]. The post SEC Charges 11 Over Crypto Ponzi Scheme; TikTok to Overtake Facebook on Influencer Marketing Spend appeared first on ExchangeWire.com.
Adweek
AUGUST 3, 2022
U.S. retailers might not have a happy holiday season, according to the results of a new survey on consumer habits from ecommerce service provider Digital River. The data showed 38% of U.S. adults expect to spend less at Christmas, compared to 32% who don't plan on cutting costs. The survey also found most consumers have.
MNTN
AUGUST 3, 2022
Could economic circumstances be to blame for Roku’s lackluster earnings, or is there more that lies beyond the surface? Last week’s earnings report showed that they were $30 million short of its peak of $703.6 million in Q4 last year—resulting in their shares dropping more than 25% in extended trading on Thursday after they missed expectations on both the top and bottom lines.
Adweek
AUGUST 3, 2022
The business and culture publisher Insider announced Wednesday morning that it has hired Orlando Reece, an executive at Univision, to serve as its first-ever global head of sales, a new role that reflects a larger internal transformation underway at the company. Reece, who begins Aug. 8, will oversee domestic and international sales at Insider and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
MNTN
AUGUST 3, 2022
If you’re in advertising, you’re probably a little concerned right now. In June the annual inflation rate hit 9.1%, common goods are costing more, and consumer spending is in flux. For the second time since 2020, the economy is looking a little shaky – and we all know that when times get tough, brand marketing budgets are the first to get cut. But despite popular belief, cutting back now is the worst thing you can do.
Adweek
AUGUST 3, 2022
All major projects must begin with clear objectives. In the age of abundant data, what is the point of building yet another data depository? Even when the goal is narrowed down to a customer data platform (CDP), the structure of it may widely vary depending on user types and related marketing channels. And it should.
Brid.tv
AUGUST 3, 2022
Learn more about why videos perform better than images in the advertising world. The post Video vs. Image Ads: Why Videos Perform Better Than Images appeared first on BRID TV.
Adweek
AUGUST 3, 2022
Five years ago, I wrote a column asking if brand purpose had "jumped the shark." I was reacting at the time to a Saturday Night Live skit that featured brand managers of Cheetos being pitched by rival agencies. One of the agencies just wants to show kids having fun and snacking. The other agency pitches.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
AUGUST 3, 2022
The final sale price was $130 million less than originally estimated before the upheaval caused by Russia’s invasion of Ukraine.
Adweek
AUGUST 3, 2022
Food delivery business Just Eat Takeaway saw its marketing expenses grow by 40% to $421.64 million (414 million euros) during the first half of the year. As delivery orders decreased by 7%, it announced it is actively exploring a partial or full sale of U.S. asset Grubhub, which it only acquired a year ago. Despite.
Martech Series
AUGUST 3, 2022
The Pedowitz Group LLC, a leading digital consulting firm, announced that it has agreed to acquire BizMark, CT LLC, one of the nation’s top B2B marketing and communications agencies. The Pedowitz Group LLC, a leading digital consulting firm, announced that it has agreed to acquire BizMark , CT LLC, one of the nation’s top B2B marketing and communications agencies.
Adweek
AUGUST 3, 2022
Meta has made thousands of dollars on ads promoting abortion reversal, a procedure that supposedly reverses the course of a medical abortion, according to a new report from watchdog Media Matters. The viability of these procedures is unproven, and they have been called unethical by the American College of Obstetricians and Gynecologists. The existence of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
AUGUST 3, 2022
This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.
Adweek
AUGUST 3, 2022
It's once again time to put together Adweek's Hot List, which each year honors the best in TV, media and digital & tech, along with spotlighting a Media Visionary and leading creators and executives. Our iconic Hot List--which will be published in print and online on Oct.
Martech Series
AUGUST 3, 2022
New Report from Analytic Partners outlines the rules for recession-proofing a brand based on analyses of hundreds of billions in marketing spend. Analytic Partners , the leader in commercial mix analytics, has released its latest ROI Genome Intelligence Report, which shows the dangers of cutting marketing spend in a recession and the opportunities for bold marketers who maintain or increase advertising. during the last recession saw ROI improvements, according to analyses of hundreds of billions
Adweek
AUGUST 3, 2022
Our planet, and the people living on it, can't afford to wait. To build a better world, we urgently need unity, clarity and momentum. That's where the United Nations comes in. I know what you're thinking: The U.N. is a complex, bureaucratic organization, plagued with allegations of power and corruption abuses. But for all its.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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